OVERDRIVE MAGAZINEMusic for the Local Area.

Welcome

Main Objectives

To create a unique music magazine, focusing on the local area.

To inspire and recognise local unsigned talent.

Magazine will be 28 pages.

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Why Music?

Research into the audience showed:

80% of students listen to music on average 5+ hours

and spend £10-20 regularly on music related products.

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The ClientOVERDRIVE MAGAZINE

Client Constraints

Limited Funding – Northern Echo needs to conserve money.

Less Risky – Risky content/style has a chance of not selling.

Target Local Audience – A local business, a local audience.

High Production Standards – Product must be professional.

Less Profit – 33% revenue goes to Newsquest.

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ACCURACY - The information, such as interviews, must be entirely true.

CHILDREN - Interviews, photographs etc of people under 16 must have parent or guardian’s consent.

PRIVACY - Content must not contain unnecessary information, such as a person’s private life.

The Audience

Students who love music – Young Alts

Ages 16-24

The content must be suitable for under 18’s

Not watered down. Have a rebellious edge

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The Audience Cont.OVERDRIVE MAGAZINE

80% spend £10-£20 on music related products

Genre Research

Looking at existing magazines, to inspire the design.

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Music magazines have similar design and content.

Genre Research Cont.

Typical Content:

Interviews

Reviews – Bands, Albums, Gigs

Previews – eg Albums near release

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Front cover has an image of the featured band/musician

ExperimentingOVERDRIVE MAGAZINE

I began experimenting with ideas for the design.

2 Digital Mock-Ups – Alternate DPS

4 Hand Drawn Plans – Cover, Contents

and two DPS

Mock-Up OneOVERDRIVE MAGAZINE

^Headline – stands out from rest of page.

Introduction paragraphSeparate from body text >

<Main article. Formal/serious tone. A lot of text

Follows a three-colour scheme, green, blue, white

Mock-Up TwoOVERDRIVE MAGAZINE

< Headline stands out due to unusual positioning

Follows a three-colour scheme, red, black, white.

Ripped effect gives off rebellious tone >

< broken up paragraphsMake it seem there’s less text.

Article has a more informal tone, using colloquial language

Mock-Up Feedback

Mock-Up Two was preferred by the audience.

They “like the ripped effect”

The “colour scheme stands out” [Red, White, Black]

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I decided to develop the design of Mock-Up Two.

Flat Plan - CoverOVERDRIVE MAGAZINE

Using the colour scheme:Red, Black, White.

< Image uses ‘pyramid angle’ similar to Kerrang! example.

Offers, which entice the audience to buy >

< A competition which also entices the audience.

Headline doesn’t reveal all >

Flat Plan - CoverOVERDRIVE MAGAZINE

< ‘Exclusive’ intrigues the reader.

Continues using three-colour scheme.

Contents shown on left side – as people read left to right >

Flat Plan – DPS 1OVERDRIVE MAGAZINE

Improvement of mock-up two

< Headline stands out because of unusual position

< Article broken up into step by step. Makes it easier to read.

Model is of same age as the audience. Readers find it more relatable

>

Three colour scheme, red, black, white.

Torn effect gives rebellious tone.

Flat Plan – DPS 2OVERDRIVE MAGAZINE

< Quote stands out due to box around it

< Headline is large, so draws attention.

< Image takes up a lot of space. Breaks up text< Introduction is

different colour to body text, so it stands out

Three colour scheme used, Red, Black, White

Layout follows same scheme as all the other pages, ie ripped effect.

IncomePrice per issue - £1.00

Distribution –~5000 copies

Majority of income comes from advertising.

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Advertising spaces generate the most income for a business.

Advertising;£11,250

Sales;£5000

Advertising Rates

Double Page £1300

Full Page £800

Half Page £500

Quarter Page £250

Eighth Page £1200

Outside Back £1200

Inside Front £950

Inside Back £850

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Expenditure

Production; £4,364.00

Post Pro-duction;

£6,233.00

Distribution; £3,952.00

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Post-Production has the largest cost!

NET Profit - £1,701

47%

53%

Ex-penditure

Expenditure£14,549Income

£16,250

NET Profit

£1,701

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Thank you.