PIPELINE OUTBOUND

LED

Abstrakt’s business-to-business lead generation solution, Pipeline Outbound, helps with the biggest problem most LED companies face while growing their businesses – building and maintaining a consistent sales pipeline.

The best way to think of Abstrakt is as an outsourced service provider for your sales pipeline. We focus on the front end: database building, prospect identification and qualification, qualified lead nurturing and developing face-to-face sales appointments, all at a cost that’s less than one full-time employee. If yours is like most LED companies, your salespeople don’t have time or are not willing to prospect for new business. Doesn’t it make sense that they spend more time closing deals than prospecting for them? We think so. That’s why we spend

100% of our time prospecting for you.

• Salespeople spend less than 10% of their time on prospecting.

• The average sale requires at least five contacts—the typical salesperson stops after just three attempts.

• The average time from lead to close is eight months.

• A minimum of seven strategic touches are required to maintain top-of-mind awareness.

Orange Energizing Solutions has been with Abstrakt for 19 months, and we began pursuing a hospital client for the company in April 2018. Making more than 20 calls to the hospital, we spoke with five different people over a few months to secure an appointment in June 2018. Orange Energizing Solutions nurtured this prospect for five additional months before closing for $500,000. All in all, it took eight months for Orange to close the biggest deal in its history. This deal was a testament to Abstrakt and our partner working together on a sales process that led to incredible results.

Entertech went live with Abstrakt in March 2018, and in its very first month the company was able to make a substantial proposal to a local school district. The district’s key decision-maker had several buildings he needed to upgrade but wanted to focus on one at a time. When Entertech representatives presented a solution, the decision-maker realized this was a project he could fit into the budget and decided in June to upgrade all eight buildings for $35,000 each. This is just one of many deals Enertech has closed from its partnership with Abstrakt. The partnership has led to sales nearing $1 million, and the business has already expanded to a secondary market with plans to add two others.

WHY LED COMPANIES SHOULD USE SALES OUTSOURCING

PARTNER SUCCESS

Sales Person Activity  

Maintain Current Clients  

Engaging Potential Clients  

Prospecting New Leads  

Pipeline Activity  

100% Prospecting New Leads  

Maintain Current Clients

Engaging Potential Clients

Engaging New Prospects

100% Engaging New Prospects

Pipeline ActivitySalesperson Activity

THE FOUR GOALS OF OUR PIPELINE OUTBOUND LEAD GENERATION SOLUTION

Research

Consideration

Purchase

New Customer

Awareness

Top-of-Mind Awareness

Leads/ Appointments

Data Collection

Identify Your Buying Base

Client Target Market

LED

At NeoBright, it is our passion to help commercial and industrial businesses improve operations and save money by performing LED lighting upgrades. We offer turnkey solutions and handle everything from surveying to new equipment install and ongoing maintenance.

Who We Are

With an LED lighting upgrade from NeoBright, we aim to provide you with the best possible ROI for your upgrade so that you see a payback in less than two years. How do we do this?

How We Provide the Best ROI for Your Lighting Upgrade

(800) 934-6820 •  neobright.com • 2055 Sugarloaf Cir #410, Duluth, GA 30097

Energy Bill Reduction: NeoBright’s installed energy-efficient LED lighting use less energy than traditional forms of lighting, resulting in substantial savings on your electric bill every month.

Maintenance Savings: NeoBright’s installed LED lighting last two to five times longer than your current lighting, giving valuable time back to your maintenance staff and decreasing maintenance costs.

Incentives: NeoBright applies all possible tax deductions, tax incentives, and rebates so that you get the quickest payback. We complete all of the forms and studies needed to apply for the incentives.

Engineering Studies: NeoBright works with your electric utility to secure, often overlooked, bill reductions by providing the requisite engineering studies after the lighting has been upgraded.

Save with LED

About Us: It’s a no-brainer to work with NeoBright. There is no initial investment and you will save money from month one of doing business with us! We will come to your office, ware-house, or retail space for a free consultation and our expert team will install new lights without interrupting your workday.

The Results

When Dixie Industrial came to us seeking help, they had 48 high bay fluorescents in their space. They were having a hard time keeping up with the many ballast fixtures and lights going out and this was leading to safety concerns for their staff. They were closed on Sundays, but their lights still ran 24/6, resulting in high energy bills.

The NeoBright team went through the interior of Dixie Industrial and came up with a solution to save energy and improve safety. Our team installed over 2,000 lamps into the existing light fixtures! We also worked with Georgia Power to secure maximum savings with real-time pricing. We even worked with the Dixie Industrial team to give them an effective finance program that fit their needs and their budget! t

By working together, we have decreased the labor and maintenance of Dixie Industrial’s lighting usage. Dixie Industrial was cash positive from day one and will now see energy savings of $12,500 per year, as well as a $4,500 cash positive budget. Overall, they will save $87,500 over the next 10 years!

Their Problem

Our Solution

Case Study: Dixie Industrial

Contact Us(800) 934 – 6820 • www.neobright.com2055 Sugarloaf Cir #410, Duluth, GA 30097

Discover Hidden Savings On your Georgia Power Energy Bill

Our Outsourced Sales Solution Process is detailed and in-depth because we know that calls aren’t enough when it comes to prospecting. Our sales representatives are college-educated professionals and our process is second to none. Our process results in better marketing data, more qualified leads and increased sales.

PIPELINE PROCESS TEAM & TOOLS

PIPELINE MARKETING COLLATERAL

CLEANSING We determine which companies are actually a fit for your business and provide you contact information to reach qualified decision-makers.

INTRODUCTION Once we know who makes the decisions and how to reach them, we will go to work introducing you to those qualified individuals.

NURTURE Long-term follow-up and relationship building are key to success. Qualified prospects will remain in the process and receive ongoing communications, resulting in more leads over time.

APPOINTMENTS When your qualified prospect is ready to meet, you will receive a recording of the appointment call and all contact history.

IDENTIFY The initial research phase where we work with you to outline “ideal prospects.”

It takes a full team and several tools to run a successful Outbound Lead Generation process. The good news is you will have access to a full team for less than the cost of one full-time employee.

DIY Lead Generation could cost more than of $35,000+ in monthly salaries, taxes, benefits and $2,500+ per month in

software and license fees.

With Abstrakt’s Pipeline Marketing Collateral program, you’ll receive marketing materials each month. With the point values shown, customize your package by choosing which assets would be most beneficial for your business. Marketing collaterals are ideal for increasing brand awareness, providing information about your product or services and communicating what makes your company stand out from the competition.

• Sales Pitch• Brochure • Social Cover

• Sell Sheet • Business Card and Letterhead

• Video • Case Study• Infographic

• Trade show Pop-up Display

pardot

data.com

Partner SalesManager

Partner Training andDevelopment

Partner OperationsManager

Partner QualityAssurance

Partner SalesRepresentative

Partner PerformanceManager

LED

314.577.0342 701 N. First St., Suite 101, St. Louis, MO 63102

CONTACT US TODAY

www.abstraktmg.com | sales@abstraktmg.com

• St. Louis Business Journal – Fastest Growing Companies

• St. Louis Business Journal – Best Place to Work

• Small Business Monthly Best in Business “Best Marketing Firm”

• Hermes Creative Award

• Workforce Game Changer

• “Top Workplace” from the Post Dispatch

• EY Entrepreneur of the Year Winner

• Corporate LiveWire Innovation & Excellence Awards: “B2B Company of the Year”

AWARD WINNING BUSINESS GROWTH COMPANY WITH OVER 50 BUSINESS GROWTH AND INNOVATION AWARDS

LED

2

OEO Energy Solutions

Intelligent Energy Optimizers

Resound Energy Services

Lighting Solutions Inc

LED Central LLC

One3LED

WE ONLY WORK WITH ONE LED PARTNER PER MARKET.

CONTACT US TODAY FOR AVAILABILITY!