PIONEER® PRICING NOTICE: Pioneer now prices by seed count, so you may be paying more in 2013.WHY pay more for Pioneer ® Y Series? Get more instead, with Genuity®

Roundup Ready 2 Yield® Soybeans

E v E R Y b u S H E l m a T T E R SaSK YOuR SEED REP FOR THE 2. OR vISIT GENuITY.COm

■ Outperforms original Roundup Ready® technology used by Pioneer® Y Series*

■ Produces more 3, 4 and 5 bean pods

■ Ask for the 2 - For higher yields

Use the worksheet on the back or visit the online calculator at genuity.com to calculate your Pioneer Price Lift for 2013.

How much more will you potentially pay for Pioneer® Y Series in 2013?

Your Pioneer 2013 Price:Line 1a: Enter your seeding rate per acre (e.g., 160,000)............................................................................. Line 2a: Enter your package size (e.g., the number of seeds per bag)........................................................... Line 3a: Enter your bag price (e.g., $50)...................................................................................................... Line 4a: Divide line 1a by line 2a (e.g., 160,000 ÷ 140,000 = 1.14). This is your rate increase.................. Line 5a: Multiply line 3a and line 4a (e.g., $50 x 1.14 = $57.00). This is your 2013 seed cost per acre..................................................................................................................

Your Pioneer 2012 Price:Line 1b: Enter your seeding rate per acre (e.g., 160,000)............................................................................ Line 2b: Enter your package weight (e.g., 50 lbs.)....................................................................................... Line 3b: Enter your bag price (e.g., $50)...................................................................................................... Line 4b: Enter your seeds per lb. (e.g., 3,100).............................................................................................. Line 5b: Use the Table 1 below to find your % less seeds per bag (e.g., 160,000 and 3,100 = 3.2%)......... Line 6b: Multiply line 3b and line 5b (e.g., $50 x .032 = $1.60). This is your cost increase per acre........... Line 7b: Add line 3b and line 6b (e.g., $50 x $1.60 = $51.60). This is your 2012 seed cost per acre..................................................................................................................

Your Potential Pioneer Price Lift:Subtract line 7b from line 5a (e.g., $57.00 - $51.60 = $5.40). This is your price-per-acre INCREASE for 2013.................................................................................................

Use this worksheet to compare your Pioneer® Y Series 2013 price vs. your 2012 price.

140,000

For more information, visit genuity.com

Monsanto Company is a member of Excellence Through Stewardship® (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto’s Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship® is a registered trademark of Biotechnology Industry Organization.

Individual results may vary, and performance may vary from location to location and from year to year. This result may not be an indicator of results you may obtain as local growing, soil and weather conditions may vary. Growers should evaluate data from multiple locations and years whenever possible.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity Design®, Genuity®, Monsanto and Vine Design®, Roundup Ready 2 Yield®, Roundup Ready® and Roundup® are registered trademarks of Monsanto Technology LLC. All other trademarks are the property of their respective owners. ©2012 Monsanto Company. 3N8L126723

E v E R Y b u S H E l m a T T E R S*Data as of November 2, 2011. Includes all breeding and commercial strip trial data. All head-to-head comparisons are within +/- 0.4 day maturity.

Data represents the top performing Genuity® Roundup Ready 2 Yield® products (with a minimum of 30 comparisons per product) versus national competitive products by state.