Pinterest E-Book: All Aboard the Pinterest Train - Using Pinterest for Marketing
Pinterest for News
-
Upload
mandy-jenkins -
Category
Self Improvement
-
view
1.166 -
download
0
description
Transcript of Pinterest for News
For News
Mandy Jenkins @mjenkins#NESocial June 2012
What is Pinterest?
A virtual “pinboard” where users can curate and organize interesting content from around the web in a visually interesting way.
What does it mean to us?
Pinterest’s great-looking platform highlights your images and can drive traffic back to your site.
Why are news orgs into it?
Pinterest is #3 social network after Facebook and Twitter in users
It’s the fastest growing site in the U.S. It has a largely female user base – a
group we want to better reach You can repin others and collaborate on
boards
Sources: Experian, ComScore
Hot on Pinterest
How Pinterest Works
Add Pins, Repin,Create Boards Around a Theme
Highlight Your Area
Use Your Archives
Make a Board of Reader Photos
Make a Board of Your Staff
Crime Coverage, Pinterest-style
For More Info
Experiment! Follow the lead of YDR, MercNews,
Pioneer Press, Pottstown Mercury Newspapers on Pinterest More ideas for Pinterest Find out who’s pinning you:
pinterest/source/yoursiteurl.com
Thanks!Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at
slideshare.net/mandyjenkins