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Transcript of Pinterest
![Page 1: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/1.jpg)
A Shopping Engagement Tool
![Page 2: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/2.jpg)
What is Pinterest
![Page 3: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/3.jpg)
A virtual Pinboard
+
+
![Page 4: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/4.jpg)
Wedding Plan Recipes
Home Decoration
Man Style
![Page 5: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/5.jpg)
Shared
Global
Shopping Cart
![Page 6: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/6.jpg)
What the study says?
![Page 7: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/7.jpg)
Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.
http://allfacebook.com/pinterest-facebook-bizrate-insights_b102245
![Page 8: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/8.jpg)
Pinterest has the power to put publishers' content in front of new people and drive traffic back to their sites.
http://searchenginewatch.com/article/2220079/Pinterest-Newspapers-No-Pins-No-Wins-Study
![Page 9: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/9.jpg)
Pinterest is better at inspiring purchases than Facebook
http://bizrateinsights.com/blog/2012/10/15/online-consumer-pulse-pinterest-vs-facebook-which-social-sharing-site-wins-at-shopping-engagement/
![Page 10: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/10.jpg)
A survey from Vision Critical
![Page 11: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/11.jpg)
Pinterest is the 86th most popular site in Indonesia, 0.8% Pinterest users come from Indonesia and generate 0.7% of the pageviews on Pinterest.
http://www.slideshare.net/anakcerdas/social-media-channels-in-indonesia-2012
![Page 12: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/12.jpg)
The Strategy(Just another case study)
![Page 13: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/13.jpg)
Allrecipes.com
Within three months, more than 50,000 recipes were pinned resulting in 139 million Pinterest impressions, and clicks on Allrecipes’ Pinterest content increased more than 900%.
![Page 14: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/14.jpg)
What They Do?
• Driving traffic with the Pin It button• Added the Pin It button on each recipe page• Designed a new page template
• Using email marketing to drive pins• Featured Pinterest in their marketing emails• Featured images from popular pins and included strong
calls to action
• Fostering a community of Allrecipes Allstars• Conduct special sessions to help the Allstars learn and
get excited about Allrecipes on Pinterest
![Page 15: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/15.jpg)
Jetsetter.com
Fans pinned over 50,000 images in less than a month. Pinterest referral traffic increased 100%, and Jetsetter page views increased by 150%.
![Page 16: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/16.jpg)
What They Do?• Engaging an audience of Jetsetter curators
• Invited over a million members to create boards reflecting the most inspiring travel destinations
• A panel of celebrity judges selected winning boards where the best pinners earned a prize
• Encouraging pinners to explore Jetsetter.com• Members were prompted with daily clues over a 2 week period• Pin photos that best match each of the clues
• Vacation planning made easy with group boards• Collaborate with a passionate Jetsetter fan to plan their vacation to
Turks & Caicos• Pin ideas of what to bring, things to do and where to stay, showing off
the diverse utility of their site
![Page 17: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/17.jpg)
Petplan
The following quarter, Petplan saw a 87% increase in new site traffic, a 35% increase in page views, and a 12.5% increase in insurance quote requests.
![Page 18: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/18.jpg)
What They Do?
• Promoting relevant pet health content• Creating boards with specific educational content such
as the “Health Tips” and “Breed All About It” boards
• Engaging new customers on Pinterest• Adding the Pin It button to their website, • Include Pinterest Follow buttons in their email footers
and social campaigns• Optimizing site content for Pinterest
• Building a strong pet health brand• Show passion for pet health
![Page 19: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a9b61a28ab423b8b4587/html5/thumbnails/19.jpg)
Q & A