All You Need To Know About PinterestMelanie Burger

What is Pinterest?3rd most popular social networking site as of

February 2012

Users “pin” images which create links back to original content

Who’s Using It?

Who’s REALLY Using It?1.36 million users per day

68% female / 32% male

Avg. income > $100K

50% of users are age 25-44

50% have kids

George Takei

Why Does Pinterest Matter?Traffic

Pinterest provides more website referrals than LinkedIn, Google+, and YouTube combined.

In Oct 2011, Time Inc.’s Real Simple magazine got more traffic from Pinterest than Facebook (source)

Leads Pinterest lead to customer conversion rate is 15%

(inbound marketing average is between 1-3%)

Social Sharing Integrated with Facebook and Twitter

Creating Your AccountRequest an Invitation from Pinterest

Ask a friend to send you one

Ask me: melanieburger@gmail.com

Linking Your Social Networks

Facebook links to your personal profile only – Pinterest doesn’t link to business pages yet

Twitter can be linked to your business account and is the method you should choose

Your Pinterest Profile Once your account is activated, optimize your

Pinterest profile under the settings tab.

Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your website.

Set the Hide button to Off so search engines can find you.

Build Your FollowingEstablish several boards with pins before

you start promoting yourself

Become the best resource on a specific topic Create resourceful boards filled with

keywords that best fit your brand

Promote your boards through all of your channels

Engage with other users Repinning, liking, and commenting on

others’ pins is a great way to get yourself noticed

Board Management

Following PeopleYou can follow users or individual boards

What Do I Pin?Feature visual content

Content you already have Pictures from gatherings or team building events

to show company culture Employee headshots to personalize your brand

Images from your blog You should already be using images in your blog,

so use them to pin your blog posts Infographics & data charts

These are perfect for sharing on Pinterest: if you have data you can turn into a visual, go for it

More on PinningCreate a “Just for Fun” board for

random things that strike your fancy. Not all boards need to be on-topic.

Pin using different methods Repin other users’ pins Pin directly from your website Upload images

Contests on PinterestBrands can create contests to encourage users

to pin their content. The Lands’ End Pin it to Win it contest below is an example of how this works:

Make It EasyAdd the Pin It button to your web site to make

sharing easy

3rd Party ServicesPinstagram

add locations, music, quotes, calendar dates, Twitter profile links, sticky notes and websites to Pinterest

PinReach Measures Pinterest influence and analytics

Share as Image Allows you to highlight text and convert it to an

image

Thank you!Questions?

Melanie BurgerKeep in touch!

pinterest.com/melanieburger about.me/melanieburger melanieburger@gmail.com @melsieburger