Viralwoot Analytics For Pinterest: Pinterest Analytics Made Easy
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![Page 1: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/1.jpg)
Pin It.Pin It.PIN IT!
Save-and-Share Photo Sites: A Look at Pinterest and Clipboard
by @ShaunaCausey
![Page 2: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/2.jpg)
Ragecomics.com
![Page 3: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/3.jpg)
Pinning: It’s like a sport…
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Pinterest.com
“Hottest start-up in Silicon Valley.” -WSJ
“Twitter for photos.” -Technorati
“Proving competition for Facebook.” –The Texan
Delicious + Flickr + Twitter in one site.
![Page 5: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/5.jpg)
Pinterest: 101SET-UP• Add profile info• Link Facebook and Twitter
USE• Upload images or vidoes (pins)• Include a click-through link for each
pin• Repin other photos from the feed
PROMOTE/ENCOURAGE SHARING• Add a “follow” or “pin it” button
from your site • Integrate Pinterest into your
communication plan: drive traffic and promote your boards across platforms.
![Page 6: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/6.jpg)
Pin. Save. Share any photo. What is Pinterest? A place to organize and share
all the beautiful things you find on the web.
![Page 7: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/7.jpg)
What is it?
Photo sharing social website and mobile app
Profile, news
feed, and photos
arranged by groups (boards)
![Page 8: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/8.jpg)
The user’s feed:
A stream of photos
from everyone
you’re following
![Page 9: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/9.jpg)
Pinterest: Why It Stands Out• Simple, Easy Design:
“One of the primary aspects that set Pinterest apart from other bookmarking services is rethinking how images should be presented to the user.” -DesignShack
• Low maintenance for brands
• Strong sharing component
• Fosters aspirational actions around our interest graph
• Sales Potential: Is it finally social commerce?
![Page 10: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/10.jpg)
Pinterest Stats
Compete.com
![Page 11: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/11.jpg)
Pinterest Stats
![Page 12: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/12.jpg)
Who’s on the site?
![Page 13: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/13.jpg)
Who’s on the site?
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Pinterest: why all the hype about a few brands?
• Most the media examples were early adopters• Tell a story through photos• Cross promote from other social sites• Follow active users back• Pin product regularly• Learn and adapt based on community favorites
(repins and likes)• Find creative uses
![Page 15: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/15.jpg)
Poll: Why do you use Pinterest?
![Page 16: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/16.jpg)
#1 Find and save recipes
![Page 17: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/17.jpg)
#2 Fashion ideas
![Page 18: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/18.jpg)
#3 Inspirational Quotes
![Page 19: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/19.jpg)
#4 News updates
![Page 20: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/20.jpg)
#5 Home ideas
![Page 21: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/21.jpg)
#6 Research on trip planning
![Page 22: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/22.jpg)
#7 Funny photos
![Page 23: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/23.jpg)
#8 Cute kid pics
![Page 24: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/24.jpg)
Brands and Examples
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Pinterest: Brands Who Rock…
• Whole Foods• Land’s End• ModCloth• West Elm• Etsy• Birch Box
![Page 26: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/26.jpg)
Featuring Fan
Faves
![Page 27: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/27.jpg)
Contests
![Page 28: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/28.jpg)
Land’s End: Pin It To Win It Contest
![Page 29: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/29.jpg)
Activism
![Page 30: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/30.jpg)
Awareness for an event
![Page 31: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/31.jpg)
Sharing Ideas
![Page 32: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/32.jpg)
Pinterest: What’s next?
• Affiliate sales (in some form)• Forecasting trends• Crowdsourcing
![Page 33: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/33.jpg)
Just a few ideas for brands...• Behind the scenes shots• Brand lifestyle boards• Employee and community wish lists • Posts about location/geography near the office• Infographics• Announce news- graphic press release
![Page 34: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/34.jpg)
![Page 35: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/35.jpg)
A note about Clipboard: the Pinterest for geeks…
![Page 36: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/36.jpg)
Clipboard.com A place to save and share the web.
![Page 37: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/37.jpg)
Clipboard: Why It Stands Out Besides having a similar experience to
Pinterest, Clipboard stands out for a few reasons:
1) Easy to save text, not just photos:
Save tweets, articles, and photos, entire web pages and photos.
2) Public and private clipping functionality
3) Technology: easy to use Clipper tool for text and photos
![Page 38: Pinterest](https://reader035.fdocuments.us/reader035/viewer/2022070315/5550a2b5b4c9058b208b4da2/html5/thumbnails/38.jpg)
Want a beta invite to Pinterest or Clipboard? Or, have something to add? Let me know:
[email protected]/ShaunaCausey
Clipboard.com/Shauna