Piligrim XXI
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Transcript of Piligrim XXI
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www.piligrimxxi.com
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99% of historic monuments around the world have been destroyed. All historical events have disappeared without a trace in time.
Introduction - loss of heritage Hard to visualize how ruins actually looked like
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• The main trend of the tourism market is traveling for fun
• Travelers try to imagine how legendary places looked like• They buy a lot of information, but get just a description• It means no fun.
Problem - frustration
Hard to satisfy tourists with just the ruins
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Solution – the time machine
PiligrimXXI is like a time machine. It is an augmented reality mobile application which helps tourists see the past.
bored among the ruins? … turn on time machine!
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Why AR mobile app?
The Ludza Castle 3 month of rebuilding costs $ 57 Kcompleted
The Izborsk Fortress
3 years of rebuilding costs $ 100 million
not completed
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With PiligrimXXI you can:• walk around and discover the interior virtual
buildings • communicate with animated virtual characters• watch broadcasted ancient historical events• use audio guides, virtual video boards and tags• discover other historic locations around
Product - mobile application
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TOOLS: Windows Azure, Windows 8 (METRO), .NET, C/C++ ,SQL Server, Unity 3d, markerless AR GPS, interactive 3D
Technology
DESIGNED: MVP for iOS 7https://itunes.apple.com/ru/app/piligrimxxi-ludza-castle/id868054944?mt=8DEVELOPED:• GPS anchor for virtual 3D objects on real
terrain• Technology to create and manage
databases containing arrays of contrasting points on the real terrain
• Gyro technology patch for VuforiaINTELLECTUAL PROPERTY:Obtained Russian Governmental Registration for the Computer software
Mission: create a platform that will manage the installation of an augmented reality objects anywhere in the world using the technology markerless position
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Technology
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2017 Plan Install 70 locations, 9 B2G Contract, 10 mln paid downloads, $67 mln Revenue
2014 May Grant Microsoft Seed Fund
2014 May Completed contract to develop AR Museum - Ludza Castle (Latvia)
2014 Mart MVP - Mobile app
2014 April The winner of the St.-Petersburg's stage of the Russian Startup Tour
2014 January Obtained Russian Governmental Registration for the Computer
software
2013 November Investment from the Pre-Seed Fund
2013 March Founded
Traction
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Market
535 mln. incoming tourists annually
Europe180 mln. who used tablets
1,5 billiontourists annually worldwide
Our immediate aim
Daily 10k visitors per locationtraffic Generation.
70 place in 3 years rate of growth
Conversion Rate: From 0,5% for 4% paid downloads per location for 3 years
+5 %
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Business model (for 3-rd year)
10 M PAID DOWNLOADS
$ 2.3 APPLICATION'S FEE
TOTAL 240 M VISITORS PER YEAR
70 PILIGRIM XXI LOCATIONS IN WORLD
$ 23 M
CON
TRAC
TS
$ 2 M $ 42 M
ADVE
RTIS
ING
B2G B2C B2B
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con
sum
pti
on
p
att
ern
Consumption pattern
Hey! Seriously...Competitors?
AR mobile app
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Competitions
Full 3D scenes with GPS anchor
AR guide with 2D picture and movie
Markerless AR on wide territories
AR tools
Competitions
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Denis VasilyevFounderProduct,technology
Team
Iliya KorguzalovFounderresearch,Branding
Diana SorinaFounderMarketing,Sales
Natalia KirichenkoPromotion Sales
Igor RozhdestvenskiyBusiness development consultant.
10+marketing and brandingtourist marketpublisherentrepreneur
15 +history and ethnographytourist marketpublisher entrepreneur
5+software development for mobile platforms
10+B2B Sales
20+PhD in Physics, Theoretical and mathematicalentrepreneur
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Requested investments 2014:$650k
Investment aim 2015:Install 30 locations per year and 1.6 m paid downloads
Revenue after investment:2nd year: $3,8М3rd year: $67М
Pre-seed investments we had:$170K
We have:• List of 1000 key persons from the Russian and Europe tourism
industry• 48 agreements with tourism departments for promotion in B2C;• 1 contract just completed• 3 contract to be signed
About investment
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Thank you!
Saint Petersburg, Russia,+7(812)313-0866; +7(911)911-7968
www.piligrimxxi.com [email protected]
the time machine