Pierre Zarokian - Submit Express - Reputation Management
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From Social Media Marketing Miami - 30/9/10
Transcript of Pierre Zarokian - Submit Express - Reputation Management
About Submit Express
- Launched in 1998- Ranked #1 SEO firm by Website Magazine
(Oct 2009)- INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009)- SEO, PPC Management, Reputation
Management, Optin Email Ads- Social Media Services at iClimber.com
Reputation Management
• Sites you should not be on• Sites you should be on• What to do to repair your
reputation• Social Media Tips• Monitoring Tools
RipOffReport.com
• Owner: Ed Magedson• Ezripofflawsuit.com
What to do if you are listed
• Contact site owner• Create new sites• Create many social media
profiles • Buy sponsored ads• Press releases
Creating New Sites
• Register and launch sites in .net, .org and with dashes
• Use subdomains on main website
i.e. http://blog.yourcompany.com • Launch external blogs (Wordpress,
Blogger, Tumblr)• SEO & Link Building must be done
Top Social Media Sites• Facebook• Linkedin• Twitter• Myspace• Youtube• Tumblr• Metacafe
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• Answers.com• Wikipedia• Yelp• Aboutus.org• Xomreviews.com• Spoke.com• Flickr
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Other Sites
• Forum Profiles & Participation• Yellow Page Sites
– Yellowpages.com– Superpages– Insiderpages– MagicYellow
• Merchant Circle
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Social Media Profiles
• Create Company or fan page• Use keywords in user ID or custom URL
with keywords• Complete your info page (Company info
& URL)• Post relevant industry news
Free Monitoring Tools– Google Alerts– Yahoo Alerts– Twitter keyword alert tools (SocialOomph)– Technorati : Blog Monitoring– Backtype : Blog comment monitoring– Yacktracks : Social comments– BoardTracker, Board Reader, Big Boards :
discussion boards– Social Mentions; Whos Talkin; Daymix
Paid Monitoring Tools• Trackur - $18/m indv. & $88/m companies• Radian6 - starts at $600/month• Reputation Defender - $15 to $99/month• Brand Eye - $1 to $350/month• Nielson Buzzmetrics & ThreatTracker• Cision• Cymfony • Biz360• Visible Technologies
• Dow Jones Insights - $5000/month
Final Tips
• Own your brand – Top 10 results in Google should be all your websites
• Monitor Social Media & respond to negative feedback right away
• Be honest & apologize if you made a mistake
• Offer solutions, rather than fight
THANK YOU
Blog: http://blog.iclimber.com
Twitter: http://twitter.com/submitexpress
Email: [email protected]
