Pierre-André Pochon, Leadformance - Solocal Group UK Event Fashion, Luxury & Omnichannel, June 11,...

Confidential document – All rights reserved – Leadformance 2013

Web 2 Shop

Local client acquisi.on with your Store Locator Store & Product Locator, Click & Collect, Mobile, Facebook, Coupons, Clearance sales…

Confidential document – All rights reserved – Leadformance 2013 2

Presenta.on


•  30 people & 8 na.onali.es established in FR, UK and SP

•  Product & Tech start-‐up since 2007

•  Winner of the E-‐commerce Innova.on Award

•  Part of Solocal Group since 2011 (NYSE Euronext – 2.1bn)

Specialists of local customer acquisiOon since 2007

Publishers of BRIDGE The leading European store locator plaRorm


You will enjoy what we do for you

Our promise

4

We will generate local traffic for your stores

We will help you convert prospects into clients


210.000 Retail locations"

130 Clients "110 Countries"

Web 2 Shop

170.000.000 Page views"

The undisputed European leader in Store Locator solutions"


Activity within the last 30 days"


A few figures about web to store


83% of purchases!are made in-store!

88% of consumers research online before purchasing offline!

!

Confidential document – All rights reserved – Leadformance 2013 Source : FEVAD June 2012 "

44% of visitors!use the internet to find

the closest retail location!


54% of web users search for online promotions


55% of consumers!use at least 2 devices during the

course of a purchase !


PC, smartphone and tablet consumers

make more than 21 local searches per week or an average of 3

searches a day


1 out of 4 Google searches!are local searches!


1/3 mobile searches!are local searches!


62% smartphone users !use their phone on the street or on the go !

(at least once before their purchase)!

76% smartphone users !do online research while in a store !

!

Confidential document – All rights reserved – Leadformance 2013 Source NIELSEN August 2012"

94% of clicks!are made through SEO!


of savings!for your!

!70%!

paid search budget!

Up to!


TAG HEUER CASE: What your store locator will do

for you


TAG HEUER CASE!

Top Google Rankings when searching for"brand related keywords!


TAG HEUER CASE!

Top Google Rankings when searching for"Store related keywords!


TAG HEUER CASE!

Top Google Rankings when searching for"Product related keywords!


TAG HEUER CASE!

Top Google Rankings when searching for"Generic keywords!


TAG HEUER CASE!

Top Google Rankings when searching for"Generic keywords!

After 10 months, TAG HEUER’s Store Locator appears on page 1 of

Google search result when searching for"

“watches Miami”!


TAG HEUER CASE!

Best UX given, whatever the device used!


TAG HEUER CASE!

Product related features can be

turned into cross channel Call To Action!


TAG HEUER CASE!

Lead Generation & Satisfaction survey help brands to offer an excellent level of service

and / or to improve it!


TAG HEUER CASE: What your store locator will do

for you


increased “in agency” revenues!by 64% within one year!

for Carlson Wagon Lit Travel (HAVAS Fr)!


BRIDGE multiplied !SUBARU’s daily test drives!by 4 in only 7 months!


BRIDGE generated!10x more local SEO traffic!

in less than 2 years for PULSAT!


BRIDGE multiplied by 5 Orange’s local internet traffic

in less than 1 year!


helped OPTICAL CENTER increase in-store visits by 30%

in just one year thanks!to a local e-vouchers policy!


BRIDGE

accounts for11%!of total ecommerce revenues

for Gitem EURONICS France!


BRIDGE generated

+ 12,000 !in-store visitors per month!for BOULANGER outlets!

35


What we do for you: Transform online traffic

into offline results


Channel rupture

37

Corporate communicaOon

TV, Radio, Internet, Brochures £20,000,000

Website design

£200,000

Adwords campaign &

SEO £400,000

Branding £300,000

Mobile Apps £50,00

0

Social Media

£150,000

Store Locator

£5,000

Strategic incoherence

Vs.

This li`le brick responsible for 80% of your in-‐store conversions


x10!! ! !in 1 year!

Local traffic increase!

*Mean values observed for our clients" Variation from M+1, with M+1 = first full month live BRIDGE local pages!

1 3 6 9 12 15 18 21 24

38

38


Source : Converteo"

Store Locator visits !translate into!

revenues for your stores!

1 4 7 10 13 16 19 25 28 31 34 37 40 43 46 49 52

Source : Havas Voyage!Offline sales"Store Locator visits"

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

39


*Source : Wordstream 2012!

BRIDGE offers the most attractive customer acquisition cost on the

market!

Google Search 0,41€ Google Display 0,27€*!

PER QUALIFIED LOCAL VISITOR!


Store Locator!Product Locator!

Coupons!Lead Generation!

Click & Collect!Pick up in-store!Clearance sales!Private sales!

Advanced Web-to-Store platform!

41

One stop shop for!


Clients examples


Store Locator

Best UX dealer locator with geolocation features"


Store Locator

The dealer locator is a base camp for conducting local digital marketing actions: "appointments, vouchers, promotions…!


Coupons

Local vouchers publication is a built in feature of BRIDGE"

DOWNLOAD YOUR COUPON

* Available from Monday to Wednesday

10% OFF


Mobile Store Locator

46

A fully responsive design for an optimized mobile user experience"


iPad Store Locator

47

Designed for tablets"


Facebook Store Locator

48

Facebook app included to offer the best FB dealer locator experience to your

customers"


Product Locator

49

Where to buy widget can display the stock level on

each page of your website and can be associated with

a particular action (e.g. reserve, buy…)"


Click & Collect / Pick up in store

50

BRIDGE can be used to easily deploy a pick up in store feature"


Mobile Click & Collect

51

Click & Collect and product reservation features are also compatible with smartphones"


Clearance sales on local pages

52

Local pages generated by BRIDGE can be used to display a

selection of products available locally with

the possibility to add a reservation module"

Reserve this product Name

Email

Phone number

Receive coupons by email. We will not communicate your informaOon to third parOes.

Reserve this product

Complete this product reservaOon

1. You will receive a confirmaOon email 2. The product will be put on hold for 3 days 3. To collect your purchase, go to the store customer service counter with your ID and the confirmaOon email


Clearance sales on local pages

53

Local pages generated by BRIDGE can be used to display a

selection of products available locally with

the possibility to add a reservation module"


An intuitive back office!


Economical!"

BRIDGE provides an elevated ROI whatever your commitment level is... "

Evolving!"

BRIDGE evolves with your customers! "

Don’t wait any longer…!Simple!"

Enter cross-channel dimension without touching your existing webpage"

minimum risk!


96% client satisfaction!Why not you? !

56


For further informa.on please contact

[email protected] www.leadformance.com

Pierre-André Pochon, Leadformance - Solocal Group UK Event Fashion, Luxury & Omnichannel, June 11,...

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Transcript of Pierre-André Pochon, Leadformance - Solocal Group UK Event Fashion, Luxury & Omnichannel, June 11,...