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CDS PresentationPictoComm – Communicating with pictures
The Issue
At University Hospital Coventry & Warwickshire (UHCW) Care Assistant David Faulkner was experiencing difficulty in communicating with patients
In one example, because of a language barrier a patient became very distressed when David was trying to prepare him for an angiogram. He spent two hours trying to calm the patient, but in the end the procedure was cancelled
This situation represented one of many experienced by the hospital
Seeking a solution, UHCW approached CDS in June 2010
CDS Expertise
National corporate communications and publishing company
6 years experience in accessible publishing – Easy Read
Ranked as the market leader in accessible publishing and the preferred supplier to the Office for Disability Issues
Clients
Easy Read Examples
Accessible publishing servicesEasy ReadLow LiteracyLarge PrintAudioBrailleAccessible PDFs
The Requirement
To overcome the many challenges faced by patients and hospital staff when communication barriers exist
To reduce the reliance on interpreters, ease frustration and confusion, increase staff efficiency and enhance the patient experience
To communicate basic needs more effectively
To reflect the issues outlined in various government reports – 6 Lives, Care for the Elderly and the recent Care Quality Commission report
Product Development
Research
Competitor analysis
Illustration style
Used our previous experience working with vulnerable groups
Style needed to be consistent, clear, simple and easy to understand regardless of age, language or medical condition
Product Development
Format
Small enough to be user friendly and big enough to be clear
Ease of use with colour coding and tabbed dividers
Flexible so that pages can be added
Material
Strong, robust and durable
Comply with infection control standards
Recyclable
Cost effective
Affordable and available to all
Research and Development
12-month product development
Worked in partnership with UHCW
Reviewed content and format
Consulted with hospital staff and Patients Council
Tested on hospital wards and external organisations
Surveyed 100 people in the community
Results allowed us to refine illustrations and content
We Worked With
Patients Council
Grapevine, a charity that helps people with learning disabilities
Survey Sample
100 people were surveyed in March 2011 from a local high school, a retired members group, a local business, a care home and a further education college
Survey Results
Yes95%
Do you think the pictures are clear and easy to understand?
Were you able to understand the pictures?
Yes95%
Yes92%
PictoComm – The Solution
An aid that helps patients to communicate their basic needs via pictures
PictoComm in Use
Features and Benefits
Functional and user friendly
Unique bespoke style of illustrations to represent basic needs
Consistent style which is clear, simple and easy to understand
Can be understood without words
Reduces frustration and confusion
Appeals to a wide and diverse audience
Tabbed dividers provide quick and easy access
Features and Benefits
Durable and safe
Printed on a waterproof polypropylene plastic
Robust construction
Pages have a anti-microbial coating validated to ISO 22196:2007
PictoComm is safe and complies to infection control
Provides protection against the spread of bacteria
Validated for the lifetime of the product
Features and Benefits
Flexibility
Environment
A ring binder with internal pages
Additional pages or sections can be inserted ensuring product flexibility
Able to print your logo on the front cover and a personal message on the inside page
Can be recycled under category 5 plastics
Environment friendly product
Features and Benefits
Cost effective
Low cost solution
Easy to implement
Does not require staff training
Reduces time spent with individual patients thereby improving efficiency
Reduces translation costs
A percentage of profits are invested back into the NHS
Evidence
Launched at NHS Confederation in June
PictoComm is currently being used by:
University Hospital Coventry & Warwickshire
Blackpool Teaching Hospitals
Northampton General NHS Trust
Northampton Healthcare Foundation Trust
Nuffield Orthopedic NHS Trust
Featured on the RCN websitehttp://www.rcn.org.uk/development/health_care_support_workers/hca_and_ap_newsletter/newsletter_articles/just_doing_my_job
Price List
Includes printing your logo on the front cover
Quantity Unit cost
25 – 50 copies £19.99
51 – 100 copies £18.99
101 – 250 copies £17.99
251 – 500 copies £16.99
501 – 1,000 copies £15.99
1,001 – 2,000 copies £14.99
2000+ copies £13.99
About CDS
National corporate communications and publishing company
Design, editorial, print and internet services
Head office in Leeds plus 10 regional offices
Over 200 full time communications professionals
Markets: public sector (75%) private sector (25%)
Ranked 6th largest design for print agency and 2nd largest web development agency in the UK
PictoComm improves patient care
Further information
Please contact
Jonathan AstinSenior Account Managert: 0113 399 4023m: 07904 570 073e: [email protected]
http://www.facebook.com/pictocomm