Physicians and social media webinar

Physiciansand

Social MediaProprietary & Confidential

Christian Rubio, Moderator

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Christian has been the Community Director of SERMO for two years. Shepherding the community as it more than doubled in size to over 300,000 physicians.

Twitter: @SermoFacebook: Sermo | 2,116 likesURL: Sermo.comBlog: Blog.Sermo.com

Dr. Kevin Campbell, MD FACC

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Dr. Kevin Campbell, MD, FACC is an internationally recognized Cardiologist who specializes in the diagnosis and treatment of heart rhythm disorders. Dr. Campbell is the Medical Expert for WNCN and appears weekly on the NBC17 morning news and also makes frequent appearances nationally on Fox News, CBS, and HLN. In addition, Dr. Campbell is a highly sought after consultant for both industry partners and physician practices across the US and throughout the world.

Twitter: @DrKevinCampbell | 104,000+ followers

Facebook: DrKevinCampbell | 1,485 Likes

URL: DrKevinCampbellMD.com

Blog: https://drkevincampbellmd.wordpress.com/

Dr. Kevin Campbell, MD FACC

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Meaningful Use Criteria for Social Media

Treat: Do NOT engage in a doctor-patient relationship online

Teach: Provide timely and credible education.

Consult: Share medical information and knowledge

Market: Tell people what makes you special

Become an expert: Establish yourself as a expert on specific medical topics

~ ACC Scientific Sessions, 2014

Dr. Linda Girgis, MD, co-owns a thriving family practice in South River, New Jersey. She is a columnist for Physician’s Weekly and Medical Practice Insider. She has appeared on NBC News and been quoted in US News. She recently published her first book, “Inside Our Broken Healthcare System.”

Twitter: @DrLindaMD | 17,927 followers

Facebook: DrLindaMD | 433 likes

URL: DrLinda-MD.com

Dr. Linda Girgis, MD FAAFP


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Dr. Linda Girgis, MD FAAFP

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Clinical collaboration: instant connection to thousands of peers

Disseminating information to patients: info during flu season, or updates about your practice

Medical education between physicians: when doctors swapped safety protocols around possible Ebola infections

Building connections: With other doctors, health care workers, community members

To influence decision makers: ABIM chat on MOCs

~ MedCityNews, 2014

Why does social media matter?


Who’s Online?

Proprietary & Confidential 99


~ Pew Research, MedData Group, MedCity News

But

Doctors and Americans are on social media at the same rate, about 71%

Only 40% of doctors use social media professionally



Physician Social Networks 29%

Curbsides

Career &Practice

ManagementAdvice

Connectwith Peers

PeerSupport/Venting

“Facebook for Doctors”

Exclusive for doctors to crowd source patient

cases and discuss practice challenges

CME PlatformOpen to all

prescribers to attend online CME

courses

“LinkedIn for HCPs” Open to HCPs,

students & authorized staff in doctors’ accounts

“Instagram for Medicine”

Popular with med students, open to

public

Public/ Non-HCP Doctors-only

Know your audience and purpose


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How Doctors Use SoMe Professionally



~ MedData Group

Doctors’ Top Concerns



~ MedData Group

Doctors Using LinkedIn:



34%

Connectwith Peers

Professional GroupsHospital

& CommunityPages



21%

PatientGroups

Doctors Using Facebook

PromoteYour

Practice

Private Groups

Connectwith Peers



8%Doctors Using YouTube

ProvideMedicalInformationTo Patients

Institution & Assoc.Information

Lectures FromColleagues



5%Doctors Using Twitter

Twitter ChatsConnectwith Peers

PromoteYour

Practice

Conferences

NetiquetteProprietary & Confidential

• Be yourself

• Act in the same professional manner as a real life engagement with colleagues

• Remember HIPAA and “the elevator rule”

• Contribute with news, and medical information

• Find groups where you can contribute “your tribe”

Rules of Engagement

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HIPAA

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• Avoid discussion on specific patient medical issues

• Elevator rule

• Patients with specific questions should be referred to their doctors

• Refer people to informative and accurate online sources

• Check work or association guidelines for social media protocol

Don’t feed the trolls

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~ image from Thefrisky.com


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Doctors deal with trolls more than other professions because of their sometimes

controversial point of view.


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Don’t engage (“feed the troll”), that’s what they want


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The vast majority are harmless,but report serious issues tothe social media channel

Managing your online time


Manage your time

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Check news feeds • Contribute to a discussion • Leave a useful linkCheck news feeds • Contribute to a discussion • Leave a useful link10 Minutes

Manage your time

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Check private groups or hashtags • more in-depth discussion Check private groups or hashtags • more in-depth discussion 20 Minutes

Manage your time

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Research items to contribute • Develop career enhancing contentResearch items to contribute • Develop career enhancing content30 Minutes

Manage your time

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Research items to contribute • Develop career enhancing contentResearch items to contribute • Develop career enhancing content30 Minutes

Blog post • Video • Twitter chatsBlog post • Video • Twitter chats60 Minutes

Blogging

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Blogging

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Guest blogging is a good way to test the waters …

Blogging

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• Become a Thought Leader

• Manage your online reputation

• Make it easier for people to find you

Blogging

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An opportunity to engage with your audience in thoughtful dialogue

Blogging

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Can lead to a book deal

Blogging

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Want to try? Be a guest contributor for Sermo!

Blog.Sermo.com

Questions!

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@DrLindaMD

Connect with Us

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@DrKevinCampbell @Sermo

Physicians and social media webinar

Healthcare

Transcript of Physicians and social media webinar