PHONEism - The new Scourge of South Africa
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Just when we thought we were making progress!!! The New South Africa
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Transcript of PHONEism - The new Scourge of South Africa
Just when we thought we were making progress!!!
The New South Africa
Gone!Ageism
Gone!Sexism
Gone!Racism
The New Scourge of SA?
Ruins Mobile!
Phoneism
Stamp it out!
SmartPhoneSupremacy
Just because you have an iphone, does not mean that everybody else does!
These other phones and their users
want to be included!
They can easily!
Acts of blatant phoneism by MOBI in South Africa
Nokia Samsung SonyEricsson LG RIM Motorola Apple HTC Openwave MAUI0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
39.8%
29.9%
7.7%5.9%
4.6%3.0%
2.0%0.9% 0.8% 0.4%
* Source Admob July 2010
HANDSET MARKET – SOUTH AFRICA
Samsung 29.9%
Nokia 39.8%
SMART-PHONE 9% (4 million)
Blackberry accounts for half of them (2m)
Campaign for the
RetaliationAgainstPhoneism
C.R.A.PX
Don’t be PhoneistMOBILISE PROPERLY
Mobile is forEveryone
Stamp it out!
SmartPhoneSupremacy
Just making things smaller
is not enough!
MOBILISE don’t Miniaturise
@timprezenceTim BishopPrezence Digital - CTO
