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Presentation for Pan Asian Comm

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What are users doing on the Internet?

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Explosion of data problem statement

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Need to address mobility as well

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Arsebook is going to be big

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Difficulty in tracking various application usage

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Customer churn if they’re not happy

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Operators have no clue what’s happening

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Appeal to different users and needs

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Fear of bad things about to happen

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Revenue mass personal

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Does my business model change?

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Integrated solution set for today’s problems

Shown smaller than actual size

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Quality services (with a smile)

Any resemblance to Dave Russell accidental

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Yes, George Bailey we have the solution

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Wireless Data

• Data Roaming Plan– HK$168/day unlimited emails and web browsing– Restricted use of other apps – facebook etc– Opt in/out at any time in any day– No upfront fees– Access across 49 countries

• Alternative Data Plan– HK$0.14/kb

• 20/12/11 12:52 Data Roaming Malaysia 302KB 42.28• 20/12/11 13:52 Data Roaming Malaysia 1169KB 163.66• 20/12/11 13:52 Data Roaming Malaysia 2948KB 412.72• 20/12/11 19:36 Data Roaming Malaysia 117KB 16.38

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Case Study: Nanjing Cable

Problem:•Data explosion without traffic shaping•Network expansion without business intelligence reference

•OTT stealing the profit•Poor QoE and QoS•User behavior/application usage unknown

Why GENBAND?•Early engagement with thorough testing of P Series with demonstrating expertise

•Smart Engine to drill down the traffic in real time and historically

•Change the network into a smart pipe for revenue generation

•Local support and customization provided

Operator’s profile• MSO for Nanjing, capital city of Jiangsu Province; Triple play pilot in China Cable market.

Services overview• Broadband Internet. • Digital TV and cloud based interactive TV services like shopping, reading, banking, web surfing.

Network overview• Cable and FTTH network with 2M subscribers covering whole city.

• Licensed to offer voice based on a Huawei IMS core with GENBAND S3 for access.