Phoenix Fashion Week Sponsorkit 2013

SPONSOR

BRIDGING DESIGNERS & BUYERS.October 1-5, 2013phoenixfashionweek.com

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The 9th Annual Phoenix Fashion Week is the leading fashion industryevent in Arizona. Our Mission is to bridge national and internationaldesigners with retailers, boutiques, fashionistas, and the fashion media,throughout the world. The 4 day fashion event will showcase Holiday2013 and Spring 2014 collections with 28 designer runway shows,various trunk sales, statewide retail events, fashionable workshops andfabulous after parties.

Phoenix Fashion Week is dedicated to developing the Arizona fashionindustry through fashionable Humanity- bene� ting Susan G. Komen forthe Cure Phoenix with our FASHIONABLY PINK Celebrity RunwayShow. Our state-wide educational fashion seminars and workshops ledby top industry experts are now on a year-round schedule.

October 1-5, 2013 - Talking Stick Resort - Arizona

www.phoenixfashionweek.com

Founded 2005: Incorporated 2008

15 established designers, 12 emerging, and 10+ accessory designerspresent prêt-a-porter, evening, resort collections, luxury sportswear,celebrity designer, high fashion swimwear, and fashionable accessories.

Phoenix Fashion Week has organically grown into THE RESOURCE for all things fashionable. Sponsors and partners gain sales and exposureall year through our media relationships, social media, at special events,and on marketing collateral. Over 200 designers have been invited toapply for only 28 fashion slots to showcase their brands this year.

We have over 500 boutiques and retailers in our network. We anticipateover 6,000 attendees for Phoenix Fashion Week 2013 and expect over 3 million marketing impressions on-line, on TV, and in print.

Emerging Designer of the Year: Emerging Designer (12) contest: One talented winner

TIME Magazine Feature - 45 TV Spots over 2.2 Million Impressions

Phoenix Fashion Week also bene� ts Susan G. Komen for the CurePhoenix, by kicking off the week with the FASHIONABLY PINK CelebrityFashion Show. Each designer will design one out� t inspired by the colorpink for the runway. The apparel will be worn by celebrities and breastcancer survivors. Additionally, pink branded items will be auctioned off.

Talking Stick Resort, smartwater, MasterCard, Bank of America,Zappos.com, Dolce Salon & Spa, Little Black Dress Wines, Mayo Clinic,New Times, The Agency Arizona, Foothills Magazine, PRI Graphics,Collins College, Balluun, New Amsterdam Vodka & Gin, LagunitasBrewing, Art Institute of Phoenix, Scottsdale Polo Championships,Discover the Region, Camarena Tequila, The MINT, Classy ClosetsStudio 3D, Buddha Bros Fine Cigars, Scion Automobile, Univision

PR – Melissa Rein: 602-384-4747 – [email protected]

Executive Director: Brian Hill - [email protected]

Bridging Designers and Buyers.FACT SHEET

OVERVIEW

DATE AND LOCATION

WEBSITE

FOUNDED

PRODUCTS

2013 POINTS OF INTEREST

NOTABLE 2012 HIGHLIGHT

CHARITABLE CONTRIBUTION

2012 SPONSORS

MEDIA INFORMATION

PARTICIPATION

TIME Thursday Friday Saturday

9:00 AMMEDIA DAY (Tuesday, Oct 1st)

(Talking Stick Resort)

9:00AM - 3:00PM On Site Registration (T.S.R.) On Site Registration (T.S.R) On Site Registration (T.S.R.)

9:00AM - 4:00PM Boutique Appointments w/ Designers Boutique Appointments with Designers

9:00AM - 10:30AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar

10:30AM - 12:00AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar

12:00PM - 1:30PM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar

5:00PM - 7:00PM

5:00PM - 10:00PM

5:00PM

Tuesday 10/1 - Fashionably Pink Show 6:00PM - 7:00PM

DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC

5 Designer Runway Shows 5 Designer Runway Shows 5 Designer Runway Shows

9:45PM 4 Emerging Designer Shows 4 Emerging Designer Shows 4 Emerging Designer Shows

7:30PM - 9:30PM

"STYLE VILLA" SHOPPING MARKET "STYLE VILLA" SHOPPING MARKET"STYLE VILLA" SHOPPING MARKET

Boutique Appointments with Designers

PHOENIX FASHION OCTOBER 1-5, 2013 - OFFICIAL SCHEDULE

2013 HOST

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BRIDGING DESIGNERS & BUYERS. Information PacketOctober 1st - October 5th 2013

Phoenix Fashion Week has shattered attendance records from 1,300 in 2008, to an expected 6,000+fashionistas in 2013. The 9th annual Phoenix Fashion Week, is taking place October1st – October 5th 2013, bridging international fashion designers with on-line and boutiqueretailers from primarily the West Coast in a 4-Day market style runway event showcasing Holiday2013 and Spring 2014 collections. Our ultimate mission to push Arizona Fashion Forward.

Phoenix Fashion Week attendees include the following: Apparel, accessory, retail / wholesale buyers,ranging from boutique owners, mass retailers, fashionistas, professional stylists, fashion designers,models, photographers, fashion bloggers, on-line / e-commerce retailers, celebrities, politicians, to localand national media.

More than 6,000 guests are expected throughout the 4 days with over 3,000,000 marketing impressionsexpected for 2013. Over 66% of our guests are college educated between the ages of 18 and 40.Fashion buying is a high priority in their lives, most shop multiple times per month both in storesand on-line. 70% of our guests are female. 79% of males attending are between the ages of 23-44.

Reach New Buyers & Increase SalesGain access to our established database that includes fashionistas, designers, retailers, media,social media outlets, and industry professionals attending Phoenix Fashion Week. Sell directthrough our shopping portals: Style villa, ticket hub, “SWAG” bags, after parties, and more.Strengthen Existing Client Relationships & Increase SalesBy partnering with Phoenix Fashion Week, your brand will have VIP Access. Invite your clients andemployees to experience fashion shows, workshops, meet and greet designers, network withindustry professionals and celebrities, all while supporting our community. These experiences foryour brand are priceless.Enhance Your Brand’s ReputationImprove how your brand is perceived by your target audience and further shape buying attitudesby sponsoring an event that appeals directly to your market. Increasing sales and maximizing�� HumanitySusan G. Komen for the Cure- Phoenix is just one of the 3 charities that your brand will be alignedwith as we raise both awareness and funds for breast cancer research again this year.EducationProject your brand in the minds of fashion career minded high school & college students that usePhoenix Fashion Week as their Educational Resource for all things fashionable in the Southwest.Year RoundYour brand will be seen and shopped throughout 2013 monthly, through our website, Fashion Arizonanetwork group, PHXFW Program, Twitter, Facebook, and our popular ‘One Nation Under Fashion’ blog.

SPONSORSHIP

5www.phoenixfashionweek.com

GUEST PROFILE

GUEST DEMOGRAPHICS

BENEFITS

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Placement: Presenting Title (1) and Hosting Title (1) - $50,000 (Naming Rights) This year round level is tailored and personalized to meet the needs and goals of 2 sponsors (Presented by & Hosted by). This level includes: Pre-Event for 100 attendees, unique logo positioning on all Phoenix Fashion Week 2013 collateral (50,000+ items), strategic banner placement, interview in PHXFW Blog, with preferred logo placement and link on the phoenixfashionweek.com homepage, Phoenix Fashion Week program Ad, and Social Media Campaign, Includes naming rights to Outstanding Brand Award or VIP Lounge.

Diamond – Model of The Year Contest (July thru October 2013) - $40,000 Platinum – Exclusive Auto Brand of Phoenix Fashion Week (Includes Media Day Rights) - $30,000 Gold - Fashionably Pink Celebrity & Charity Fashion Show (Naming Rights) - $25,000 Silver�� !�� "�� #��'*#�;��< �� =�>�?@QZQQQ Bronze - Log-In Lounge & Red Carpet - (Blogger central & designer interview area) - $15,000 �� Includes Backstage, Model Room and Style Area Naming Rights (Oct. 2013) $20,000 Emerging Designer Contest (June – October & Naming Rights) - $12,000 Sounds of PHXFW: Live Concert Series & Booth Area (Secure intermission talent each day) - $10,000 Business of Fashion Seminar Series (Naming Rights to 9 Seminars) - $10,000 Inspire Fashion Contest (High School & College Design Scholarship Naming Rights) - $7,500 Style Villa Naming Rights (Includes Vendor Booth for 3 nights) - $7,500 �� - Naming Rights (Oct. 1 – 5) - $2,000 10 Pack Tickets Sponsorship – (Your team, group or business name listed, save $250) - $500Product Placement & Custom Package: VIP Swag Bags Style Villa Vendor Booth (8x6 area on Thur, Fri, or Sat.) – Direct sales or sampling opportunity - $500 SWAG Bag Custom Bag Sponsor - $250 & Provide 100 Bags (With co-branded logos on each bag) SWAG Bag Product in Bags ($25 est. value per gift) - $100; plus 100 product samples or gift cardsIn- Kind Trade Partners- No Cash Daily Breakfast- (Seminar Attendees & PHXFW Staff) (enough to cover 100 people per day) Daily Dinner- (Green Room & Models Room) (enought to cover 100 people per day)��!� Thursday Night: $3,000 (250+ Attendees Expected) + your activation expense Friday Night: $4,000 (500+ Attendees Expected) + your activation expense

SPONSORSHIP LEVELS- *All can be bundled and customized for your brand.

BRIDGING DESIGNERS & BUYERS.


www.phoenixfashionweek.com 7

��" (For all of 2013)��\� *�� ] �� ^��

��\� ;�<��all Phoenix Fashion Week marketing collateral (50,000 prints) $10,000 value

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��\� �� <��|�� {�� !�� =�$5,000 Value

��\� !��=�#��'*#�� !?��Q=�� !��=�assigned front row seats to of Phoenix Fashion Week fashion shows Tuesday. October 1nd – Sat. October 5th $2,400 Value

��\� !��=� �̂��'*#�� !?�Q=�� #�� _�� `�� $800 Value

��\� �� !�QQ>�� =��` ��through product samples or gift cards in VIP “SWAG” bags (4 nights). $800 Value

��\� _��< ��{ �� #�� _�� `��<��$2,000 Value

��\� #�� _�� `�#� >�{ ��!��>� �� =�!�QQ�� =�$10,000 Value

SOCIAL MEDIA CAMPAIGN: (15,000+ followers) - Customized for Title Sponsor \� *�� ^�� Z�_�� `Z�� Z��>�� _��<Z��@Q��

$12,000 Value ��\� #� � �� ;�<�� >��`�� #�� _�� `

website, for all of 2013. $5,000 Value

Total Package Value: $68,000

CO-TITLE (2) SPONSORSHIP - $50,000 Presenting or Host


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��\� ;�<�� <�� |�� <�< ��#�� _�� `�$3,000 Value

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��\� !��=�'*#�� !?�Q=�� !��=�assigned front row seats to Phoenix Fashion Week fashion shows Tuesday October 1st – Saturday October 5th - $2,100 Value

��\� !��=�'*#�� #�� _�� `�� >�$1,200 Value

��\� �� !�QQ>�� =��` �� through product samples or gift cards in VIP “Swag” bags. $800 Value

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DIAMOND SPONSORSHIP - Model of The Year Contest - $40,000BRIDGING DESIGNERS & BUYERS.

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��\� !�@��=�#��'*#�� !?��Q=�� !�@=�assigned front row seats to Phoenix FashionWeek fashion shows Tuesday October 1st – Saturday October 5th - $1,800 Value

��\� !�@=�'*#�� #�� _�� `�� >�$300 Value

��\� �� !�QQ>�� =��` ��through product samples or gift cards in VIP “Swag” bags. $800 Value

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$10,000 Value

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PLATINUM SPONSORSHIP - $30,000BRIDGING DESIGNERS & BUYERS.

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��"��;��!}�!��Fashionably Pink Celebrity Fashion Show��\� ��< �� premiere platforms at Phoenix Fashion Week.

��\� Fashionably Pink:�� `��`��#�� _�� `��“Breast Cancer Awareness Month.” We envision successful brands that range from a focus on thecolor pink, to brands supportive of the important work that is done daily by the amazing team atSusan G. Komen for the Cure- Phoenix.

��\� ;�<�� #�� _�� `��` ��<�� !�@ZQQQ�=�$10,000 Value

��\� ;�<�� <�� |�� <�< ��_��#�`��$3,000 Value

��\� #� �� <��!��} ��~��=�$2,500 Value

��\� !�Q��=�#��'*#�� !?��Q=�� !�Q=�assigned front row seats to the Fashionably Pink fashion show Tuesday October 1st - $1,500 Value

��\� !�Q=�'*#�� #�� _�� `�� >�$300 Value

��\� �� !�QQ>�� =��` ��through product samples or gift cards in VIP “Swag” bags. $800 Value

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$10,000 Value

��\� ~ �� < ��Fashionably Pink with hyper-link to sponsor’s website posted onPhoenix Fashion Week website, for all of 2013. $5,000 Value


GOLD SPONSORSHIP - $25,000 Fashionably Pink



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��\� ;�<�� <�� |�� <�< ��#�� _�� `�$3,000 Value

��\� ;�<�� <��provided banners at Phoenix Fashion Week $3,000 Value

��\� #� �� <��!��} ��~��=�$2,500 Value

��\� !��=�#��'*#�� !?��Q=�� !�=�assigned front row seats to Phoenix Fashion Week fashion shows Tuesday October 1st – Saturday October 5th - $1,200 Value

��\� !�=�'*#�� #�� _�� `�� >�$200 Value

��\� �� !�QQ>�� =��` �� through product samples or gift cards in VIP “Swag” bags. $800 Value ��\� ��#�< ��{ �� #�� _�� `��<��$1,000 Value

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SILVER SPONSORSHIP - $20,000


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��\� ��|�� << �� <�#�� _�� `�$4,000 Value ��\� ;�<�� #�� _�� `��` ��<�� !�ZQQQ�=�$3,000 Value ��\� #� �� <��!��} ��~��=�$2,500 Value ��\� !��=�#��'*#�!?��Q=�� !�=�assigned front row seats to Phoenix Fashion Week fashion shows Thursday October 3rd – Saturday October 5th - $900 Value ��\� !�=�'*#�� #�� _�� `�� >�$150 Value ��\� �� !�QQ>�� =��` �� through product samples or gift cards in VIP “Swag” bags. $800 Value ��\� ��#�< ��{ �� #�� _�� `��<��$250 Value

SOCIAL MEDIA CAMPAIGN: (15,000+ followers)��\� } ��^�� Z�_�� `Z�� Z��>�� _��<Z��@Q�� $5,000 Value ��\� #� � �� <�� >��`�� #�� _�� ` website, for all of 2013. $5,000 Value


BRONZE SPONSORSHIP - $15,000 Log-In Lounge



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��\� �� <�<�~ ��< �� "��{��}�� !�@=��<� ��< ��<��<� “Fashion Boot Camp.” Includes various challenges with co-branding opportunities for your brand. Opportunity to provide product and service packages, as well as a monetary grant (optional); details to be discussed per brand. Example: Winning emerging designer should receive from your brand, essential tools and services to help them launch and succeed (consulting, sewing machine , printer, camera, website design, boutique and market exposure, etc.) $4,000 Value

��\� ;�<�� #�� _�� `��` ��<�� !�ZQQQ�=�$3,000 Value ��\� ~ �� < �� #�� _�� `�� $3,000 Value

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��\� !��=�#��'*#�� !?��Q=�� !�=�assigned front row seats to Phoenix Fashion Week fashion shows Thursday October 3rd – Saturday October 5th - $400 Value

��\� !�=�'*#�� #�� _�� `�� >�$150 Value

��\� �� !�QQ>�� =��` �� through product samples or gift cards in VIP “Swag” bags. $800 Value

��\� ��#�< ��{ �� #�� _�� `��<��$750 Value

SOCIAL MEDIA CAMPAIGN: (15,000+ followers)��\� } ��^�� Z�_�� `Z�� Z��>�� _��<Z� for 2013. $3,000 Value��\� Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2013. ($3,000 value)


EMERGING DESIGNER COMPETITION SPONSORSHIP - $12,000



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��\� �Q�#��`��`��` ��!?��'�� =Z��'�~�� >�$750 Value

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��"��\�� #�� !�QQ>�� =��` ��<�� !?@��<��=��'*#��<��<��$1,000 Value

��\� ��<�� <�� <��>�$250 Value

*Company agrees to support Phoenix Fashion Week with a value of goods in exchange for the ��!��~

��"��\� ^��!@=�� one evening of Phoenix Fashion Week fashion shows Thursday October 3rd – Saturday October 5th - $150 Value

��\� ;�<��`��#�� _�� `�� !��` �� =��@Q��>�$1,000 Value

��\� ��<�� <�� <��>�$250 Value Product and Services Include:

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“10-PACK” TICKET SPONSORSHIP - $500 (SAVE $250)


VIP “SWAG” BAG SPONSORSHIP - $100 + PRODUCT (100 UNITS)

GIFT SPONSORSHIP* - EVEN TRADE


° Includes Naming Rights, Backstage, Model Rooms, and Styling Area. ° October 2013. Customizeable applications to product launches and more.Sounds of Phoenix Fashion Week Concert Series (Intermission) $10,000 ° Provide / book the talent for the (3) intermissions at Phoenix Fashion Week ° Naming rights, booth presence, live remote.Business of Fashion Seminar (3 per day: 9 total; 9AM-1PM) Sponsorship - $10,000 ° Naming rights, table presence, product sampling. Leading industry professionals will share their expertise at daily seminars & workshops. (Expect 300+ attendees.)Inspire Fashion Design Scholarship & Contest ” - $7,500 ° High School & College based fashion design competition. ° Naming rights, table presence, product sampling. Also can sell product on- site to general public. (Includes $1,000 Scholarship to Winning Designer)Style Villa Marketplace (Thur. – Sat. 5PM-10PM) Sponsorship - $7,500 ° Naming rights, table presence, product sampling. Nightly trunk sale 5pm-10pm event where public can purchase direct from all designers and boutiques.Media Day Naming Rights -Level 3 (Bundled With Platinum Sponsor) -$1,000 Value ° Tues. Oct. 1st, when the showcasing designers will be presented to the media in an open area. A complete digital press kit of PHXFW will be given to all media and press passes. ° Opportunity to secure your brand presence on all media day collateral, banner and table presence at the event. Your brand logo hyperlinked on PHXFW website.VIP Lounge (3 nights) Naming Rights -Level 1 Sponsorship- $3,000 ° VIP area for celebrity styling, food sampling, product sampling. ° Supply complimentary product to Green Room. Also can market product on-site to the attendees of this room. VIP’s will be styled in this area and will serve as a “get away” for all.

Anticipate most attendees from PHXFW attending your after party. This can be bundled with a spirits, wine,water, or energy drink sponsor. Party can be customized. Thursday Night: $3,000 + activation expense Friday Night: $4,000 + activation expense Saturday Night: $5,000 + actication expense

° Exclusive naming rights to the PHXFW Red Carpet, Thursday Oct. 3rd or 5th

° Also we can customize a package of tickets, links, access, etc. to add value package.° Opportunity to host and interview all attendees on the Red Carpet. (Logo Backdrop)

° 8 x 6 Sales Area, with table, one chair, 5-10pm Thurs./Fri./Sat. $600 or all (3) nights for $1,600° Ticket Sponsorship (10 Pack) discounted tickets, VIP access, assigned seats $500 (Save $100) Your company will be listed on PHXFW website, VIP tickets are $75 individually ($750 value).

PRODUCT PLACEMENT SPONSORSHIPS:


After Party/Special Event - $3,000 - $5,000


Level 2 - Red Carpet - Media Partner - $3,000

Level 3 - Style Villa Sales Booth ($600) or 10 Pack of Tickets ($500)

Company Name: _______ ___

Contact: Email:

Website: Tel: [ ] Fax: [ ]

Address:

City/State: Zip Code:

GENERAL CONTACT INFORMATION


Fashion ��Education � Humanity

APPLICATION FORMOctober 1st - October 5th 2013

SPONSOR PACKAGE

MATERIALS NEEDED TO COMPLETE APPLICATION(CHECK ALL THAT APPLY)Type: Vectored Logo Payment Swag Jpeg Logo

Event Details______________________________________________________________________

________________________________________________________________________________#��;��!��;��" �� !@��= Vectored Logo & Jpeg Logo Website Address Swag Items Description_______________________________________________________ Payment (Deposit)__________________ Payment (Balance)__________________ Public relations or marketing contact info:________________________________________ Sponsorship Level (Details)____________________________________________________

__________________________________________________________________________

Must submit 50% deposit with this application. (Your company check will be returned if theapplication is not approved by the committee. Full payment must be received by (see your rep fordetails)


REQUIREMENTS

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Fashion ��Education � Humanity

(Add value to your brand! Please check the branding opportunities that you would like to add.)

Co-Title Sponsorship (2) - $50,000 _________________________________________ approved by Diamond Sponsorship - $40,000 ___________________________________________ approved by Platinum Sponsorship - $30,000 ____________________________________________ approved by Gold Sponsorship - $25,000 _______________________________________________ approved by Silver Sponsorship - $20,000 ______________________________________________ approved by Bronze Sponsorship - $15,000 _____________________________________________ approved by Emerging Designer Contest Sponsorship - $12,000 _____________________________ approved by Business of Fashion Seminar Sponsorship - $10,000 ____________________________ approved by Inspire Fashion Scholarship Sponsorship - $7,500 ______________________________ approved by Ticket Sponsorship 10 pack (save $250) or Style Villa Booth - $500 or $600 ________ approved by Swag Bag Sponsorship 100 Units ($25 Value min.) - $100 _______________________ approved by ( )Custom Sponsorship - $____________________Event (s) ____________________ approved by

Phoenix Fashion Week’s preferred method of payment for your sponsorship is company check.

Check No. (Pre-approved Company Check):________________Bank Name:___________________________

Card No.____________________________________________Card Type:___________________________

Exp. Date:_________________ CV No. (3 Digit Code Located on Back of Card):________________

Amount:$____________________________________Billing Zip Code_____________________________

*Mail payments to: Phoenix Fashion Week 3316 E. Washington, #201, Phoenix, AZ 85034.

terms, rules and regulations of Phoenix Fashion Week. I/We authorize Phoenix Fashion Week and/or its

Signature:_________________________________Billing Address:__________________________________

Print Name & Title:____________________________________ : __________________________________

Date:________________________________________________Billing Zip Code_______________________

Please note: Each sponsor wishing to participate in PHXFW must submit application and materials. Submitting thisapplication does not guarantee selection and is subject to review and approval of the PHXFW Committee. Due to thelarge volume of applicants, it is suggested that sponsors submit their application as soon as possible. The PHXFWcommittee will continue accepting applications until May 31st, 2013. A decision will be made and communicated tothe sponsor as soon as possible. Print, scan & email application (or take screenshot of this page and email it) and submit materials to: [email protected]. If you require additional information regarding the event, please contact Brian Hill – [email protected] 480.430.9489.* No refunds on ANY sponsor fees after May 31st – NO EXCEPTIONS.


SPONSORSHIP OPPORTUNITIES

PAYMENT DETAILS


Phoenix Fashion Week Sponsorkit 2013

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