NikePhillip Phu

Section 008

1964◦ “Blue Ribbon Sports”

founded Bill Bowerman Philip Knight

1966◦ Opened first retail store

1971◦ Separated with Onitsuka

Tiger◦ Started on brand

1974◦ “Swoosh” logo registered

with trademark patent

1980◦ Reached 50% market

share in US athletic shoe market “Word-of-foot”

advertising 1988

◦ “Just Do It” Ad campaign

1988-2008◦ Bought out four

companies

Nike History

Phillip Phu Section 008

Cole Haano Acquired 1988o Upscale foot ware

company

Hurley Internationalo Acquired 2002o Surf apparel company

Converse Inc.oAcquired 2003oChuck Taylor All-

Stars

UmbrooAcquired 2008oSports apparel

company

Nike Subsidiary Acquisitions

Phillip Phu Section 008

Athletic Foot Ware

Clothing

Sports Gear/Equipment

Nike Products

Phillip Phu Section 008

Top Competitors◦ Adidas◦ New Balance◦ PUMA AG

Other Competitors◦ Columbia Sportswear◦ K-Swiss◦ Skechers U.S.A.◦ Russell Brands◦ Rawlings Sporting Goods

Nike Competitors

Phillip Phu Section 008

Stock Price

Phillip Phu Section 008

Business Leadership Team

Philip Knight

Gary M. DeStefano Mark G. Parker

Nick Stowe

Mark Allen Kris Aman Tom

ArndorferDavid J.

Ayre

Donald W. Blair

Phillip Phu Section 008

Questions?

Phillip Phu Section 008