Philippine franchise talk

Digital Marketing Trends

Thursday, August 2, 2012

„The Great Growling Engine of Change is Technology.‰

Alvin Toffler „Future Shock‰ 1970


„ #Four Trends In Digital ‰


#1.The Heart Of Digital People.Consumers.


#2.Cross ScreenCulture


1 Billion Internet Users in Asia *www.internetworldstats.com

491.4 M Smart Phoneswere sold in 2011 *IDC

(International Data Corporation)

63.6 M Tablets were sold in 2011 *Gartner Report September 2011


http://www.internetworldstats.com

http://www.internetworldstats.com

Multiple Devices

The Digital Habit of SoutheastAsian ConsumersNielsen October 2011


„watching TV different‰

The Digital Habit of SoutheastAsian ConsumersNielsen October 2011


# Opportunity Knocks

„bus/subway outlets‰



„engagementposts‰



Screentainment


#3. Trust in Social


+75 Trust Social Media as Source Of Information2012 Edelman Annual Global Trust Barometer Survey

64% Filipino Netizens use social media sites to make purchase decisions Nielsen Global Online Survey

April 2010

*70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011


Engage the„Social-Lites‰

# Opportunity Knocks :


#4.Rise of the Social Swarm


+174% rise in global social networking audience(vs. +88% total internet) comscore media matrix/March 2007-October 201

Nearly 1 in 5 minutes online is spent on social networkscomscore media matrix/march 2007-October 2011

1/3 of the worldÊs social networkers are in Asia comscore media matrix/October 2011


Philippines is the 6th mostengaged market comscore media matrix/march 2007-October 2011

Philippines is the Social Networking capital of the world 24/7 Wall Street ; Campaign Asia

People Power 2.0


„The Rate of Change isChanging.‰ Albert Einstein


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mailto:[email protected]

mailto:[email protected]

Philippine franchise talk

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