Pharmacy Sales ROI Medical Device. *FSA sales data provided by IMS Brogan **Medical Device Growth...
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Pharmacy Sales ROI – Medical Device
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*FSA sales data provided by IMS Brogan **Medical Device Growth Comparison for a Medical Device: September to November 2011 (ORANGE) December 2011 to February 2012 (augmented with e-Detailing - GOLD) FSAs in Western Canada
Transcript of Pharmacy Sales ROI Medical Device. *FSA sales data provided by IMS Brogan **Medical Device Growth...
Pharmacy Sales ROI – Medical Device
*FSA sales data provided by IMS Brogan**Medical Device
Growth Comparison for a Medical Device:September to November 2011 (ORANGE)
December 2011 to February 2012 (augmented with e-Detailing - GOLD)
A0B A0A A1E C1E C1N A1N A1B E3B
-100
-50
0
50
100
150
200
250
FSA
Grow
th %
FSAs in Atlantic Canada
*FSA sales data provided by IMS Brogan**Medical Device
Growth Comparison for a Medical Device:September to November 2011 (ORANGE)
December 2011 to February 2012 (augmented with e-Detailing - GOLD)
FSAs in Western Canada
T0A T0J T0E T1H T1K T1R
-100
-50
0
50
100
150
FSA
Grow
th %
*FSA sales data provided by IMS Brogan**Medical Device
Growth Comparison for a Medical Device:September to November 2011 (ORANGE)
December 2011 to February 2012 (augmented with e-Detailing - GOLD)
FSAs in Central Canada
G0R G0C G1E G1C G0E G1N L1H L4H
-100
0
100
200
300
400
500
600
700
800
900
FSA
Grow
th %
Sales of a Medical Device by FSA (January 2011 to February 2012)
*FSA sales data provided by IMS Brogan**Medical Device
Western Alberta (TOE)
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-120
50
100
150
200
250
300
350
Date (MM/YY)
Sale
s (in
Dol
lars
)
10 Product Details
Conducted (December)
Sales of a Medical Device by FSA (January 2011 to February 2012)
*FSA sales data provided by IMS Brogan**Medical Device
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-120
20
40
60
80
100
120
140
160
Date (MM/YY)
Sale
s (in
Dol
lars
) 3 Product Details Conducted (January & February)
L’Erable, Quebec (G0Y)
Sales of a Medical Device by FSA (January 2011 to February 2012)
*FSA sales data provided by IMS Brogan**Medical Device
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-120
100
200
300
400
500
600
Date (MM/YY)
Sale
s (in
Dol
lars
)
7 Product Details Conducted
(December & January)
St. John’s, NL (A1B)
Gaspesie-Nord, Quebec (GOE)
*FSA sales data provided by IMS Brogan**Medical Device
Sales of a Medical Device by FSA (January 2011 to February 2012)
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-120
200
400
600
800
1000
1200
Date (MM/YY)
Sale
s (in
Dol
lars
)
6 Product Details Conducted
(December & January)
*FSA sales data provided by IMS Brogan**Medical Device
Sales of a Medical Device by FSA (January 2011 to February 2012)
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-120
100
200
300
400
500
600
700
Date (MM/YY)
Sale
s (in
Dol
lars
)
Quebec City, Quebec (G1N)
2 Product Details Conducted (January)
Table 1.0 - Comparison of FSA Sales Data Augmented with e-Detailing and Not Augmented with e-Detailing
Number Data Augmented with e-Detailing
Not-Augemented with e-Detailing
1 Number of FSAs 308 308
2 Sales Sept to Nov 2011 (in Dollars) $447,950 $284,8393 Sales Dec 2011 to Feb 2012 (in Dollars) $547,132 $332,136
4 Growth in Dollars - From Row 2 to Row 3 $99,182 $47,297
5 Growth (%) - From Row 2 to Row 3 22.14 16.60
- e-Detailing activity occurred from December 2011 to February 2012 at a cost of $49,500- Not Augmented with e-Detailing Data was derived by:
- All FSAs which did not receive a product detail from an ISR were assigned a number randomly generated using Excel
- That list was then sorted from high to low and the top 308 FSAs where then selected to be compared with the 308 FSAs that were augmented with e-Detailing
Return on Investment for a Medical Device
*FSA sales data provided by IMS Brogan**Medical Device
Return on Investment for a Medical Device
- 5755 Call Attempts Completed - 2203 HCPs Detailed - 38% Success in Detailing HCPs - Cost of 2 ISRs - $85,500 - Cost per HCP Detail - $39
*Data collected and cost calculations were over 19 weeks of promoting a medical device.
