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• We are……..• Dynamic

• Introducing with Team Member • Team Leader

• Md. Tariqul Islam• Team Member • 1.Inmaj Hossain • 2. Zahidul Alam• 3. Panna Prokas • 4. Kowsik Ahamed

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• Procter & Gamble•

Touching lives, • Improving Life

• About COMPANY

• Born:• December 7, 1801

Herefordshire , England • Died• April 4, 1884 (aged 82)

Cincinnati, Ohio, USA• Nationality: American• Occupation: Candle maker and

industrialistCo-funder of Procter & Gamble

• Relatives• James Gamble (brother-in-law)

Founded

In18

37

H e a d q u a r t e r sC i n c i n n a ti , O h i o ,

U S A

Industry

Consumer goods

William Procter

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• LogoJames Gamble

Born :April 3, 1803Enniskillen Northern Ireland, United Kingdom)Died: April 29, 1891 (aged 88)Cincinnati, Ohio, USA Nationality: American Occupation :Soap maker and industrialistCo-funder of Procter & Gamble Relatives William Procter (brother-in-law)

1837

On April 12, 1837, William Procter and James Gamble start making and selling their soap and candles. On August 22,they formalize their business relationship by pledging $3,596.47 apiece. The formal partnership agreement is signed on October 31, 1837.

1850

The Moon and Stars begins toappear in the 1850s as theunofficial trademark of Procter& Gamble.

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1862During The Civil War, Procter &Gamble Is Awarded SeveralContracts To Supply Soap AndCandles To The Union Armies.

1882Harley Procter Convinces ThePartners To Allocate $11,000To Advertise Ivory NationallyFor The First Time.

1915The Company builds its firstmanufacturing facility outsidethe United States, in Canada.Employing 75 people, the plantproduces Ivory soap and Crisco.

1917U.S. Government requests Gillette supply razors and blades for theentire U.S. Armed Forces during WWI.

History

1923Crisco Sponsors Cooking ShowsOn Network Radio, Placing P&GAmong The Medium’sAdvertising Innovators.

1926In response to the growingpopularity of perfumed beautysoaps, P&G introduces Camay

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History 1939Just five months after theintroduction of television inthe U.S., P&G airs its first TVcommercial (for Ivory Soap)during the first televised majorleague baseball game.

1988The Company announces ajoint venture to manufactureproducts in China. This is theCompany’s first operation inthe largest consumer market inthe world.

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Vision

We will provide products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Mission

“To be a leading consumer goods company and to improve the lives of world consumers by providing valuable and innovative products”.

Goal Reduce energy use at P&G

facilities and total CO2 20% per unit of production by 2020.*

70% of all machine washing loads are washed in cold water. Reduce truck transportation kilometers by 20% per unit of production. Reduce packaging by 20% per consumer use.

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Marketing MixRemains on the cutting edge of the industry.

To be a thought leader within each corporate function.

To be the first consumer goods company in USA.

Be competitive with other high quality companies in order to help, attract, motivate and retain the talent needed to lead and grow P&G’s business.

Strive to be best in all areas of strategic importance to the company.

Procter & Gamble brands

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Marketing Mix

• PLACE: MORE THAN 180 COUNTRIES

ARE TRADED IN THE WORLD .

• PRICE : DIFFERENCE COUNTRY

DIFFERENT PRICE. .

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BCG matrix

PanteneGillette Tide

Olay cheer

Financial Analysais

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P&G at a Glance Financial HighlightsAmounts in millions, except per share amounts 2013 2012 2011 2010 2009Net Sales $84,167 $83,680 $81,104 77,567 $75,295Operating Income 14,481 13,292 15,495 15,732 15,188Net Earnings attributable to Procter & Gamble 11,312 10,756 11,797 12,736 13,436Net Earnings Margin from Continuing Operations 13.5% 11.1% 14.4% 14.0% 14.1%Diluted Net Earnings per Common Share from Continuing Operations $ 3.86 $ 3.12 $ 3.85 $ 3.47 $ 3.35Diluted Net Earnings per Common Share 3.86 3.66 3.93 4.11 4.26Dividends per Common Share 2.29

Product Market Expansion Grid

Market Penetration Product Development

Market Development Diversifications

Existing Markets

New Markets

Existing Products New Products

P&G follow First Three Steps don’t follow diversification

P&G BANGLADESH SOCIAL

RESPONSIBILITY

CASE QUESTION ANALYSIS

What have been the key success factors for P&G ?

Dedicated and talented human resources, A reputation for honesty and trust, Prudent and conservative management philosophy, Innovation in superior quality of products at competitive

prices, and Substantial marketing expertise.

Where is P&G vulnerable? What should they watch out for ?

Global brand strategy and local, it must think global but act local, now the effectiveness of TV ads is declining due to media fragmentation and use of devices like TIVO that let viewer zap commercials.Flight ads are that ad, which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality. Most of the recent ads just endorsed by celebrities don’t much explain about P&G value, in long run this may make people to forget what P&G stand for.They should work to make values more fresh and relevant and study alternatives for communications strategies.They should find another ways to enter some countries that P&G doesn't enter.

What recommendation would you make to their senior marketing executives going forward? What should they be sure to do with their marketing ?

One of our goals is to maximize growth and profitability to create value for our shareholders. Our efforts to achieve this goal are

based on: (1) transforming our commercial models to focus on our

customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential,

(2) implementing multi-segmentation strategies in our major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels;

(3) implementing well-planned product, packaging and pricing strategies through different distribution channels;

(4) driving product innovation along our different product categories and

(5) achieving the full operating potential of our commercial models and processes to drive operational efficiencies throughout our company.

THANKS

THANKSTNANKS

THAN

KS

Any Question….???

..??

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