Peter Coppola Keratin Concept Presentation

THE MAN BEHIND THE KERATIN REVOLUTIONHis Goal … His Vision

To change the way we use Keratin products launching the next generation in the category

To bring a truly safe Formaldehyde and Aldehyde free product to the market that really works!

To create and inspire stylists with products that make hair healthier allowing style versatility.

LEGACY COLLECTIONAT-HOME, BACK BAR & TRAVEL

KERATIN CONCEPTLEGACY

COLLECTION

18 TOP PREFORMING FIRST IN CLASS PRODUCTS SPECIFICALLY DESIGNED TO WORKSYNERGISTICALLY TOGETHER

ALL SHAMPOO & CONDITIONERAvailable in: 33. 8 oz. 12 oz.3 oz. Travel size

STYLING & SUPPORT: Most Available inFull and Travel size

LEGACY IN SALON COLLECTION

KERATIN SMOOTHINGTREATMENT

• A treatment that leaves hair healthy, full bodied and frizz free for over 3 months

• 100% Formaldehyde & Aldehyde Free System

• Drastically reduces fizz to 95%

• Sophisticated formula uses highest quality Ingredients combined with low PH mechanism to soften and smooth course hair

• The ONLY Keratin Treatment that can be called a “COPPOLA”

WHY YOU’LL LOVE IT:

For Professional Use Only

THECOPPOLA

33.8 oz. Liter with Measuring Cup12 oz. 3 oz. Single Service Pack

LEGACY IN SALON COLLECTION

CLARIFYING SHAMPOO

• Prepares Hair to absorb the Keratin & Ceramide enriched COPPOLA Keratin Treatment

• Brilliantly removes excess oil and product build-up

• Maximizes frizz reducing benefits

• Safe for use on damaged, color & chemically treated hair



33.8 oz. Liter with Pump12 oz. 3 oz. Single Service Pack

Only Keratin Smoothing System to:

• Reverse signs of damage

Wear it Smooth and Sleek

Wear it Full and Bouncy

• Promote overall hair strength

• Offer versatility

VERSATILITY


TOTAL REPAIRSULFATE-FREE

SMOOTHING SHAMPOO

• Extends the life of all in-salon keratin treatments

• Repairs Damage reducing frizz

• Smooth cuticle adding shine

• Protects against environmental stresses including heat styling, UV rays and pollutants


• Restores hair to optimum health with Keratin and Ceramide building strength and retaining moisture

33.8 oz. Liter with Pump12 oz. 3 oz. Travel Size



• Adds the perfect amount of hydration

• Smooth cuticle adding shine

• Repairs damage, reducing frizz


• Enriched with Keratin, Ceramides and a blend of organic oils to strengthen hair and retain moisture

TOTAL REPAIRSMOOTHING

CONDITIONER




• Protects color treated hair, leaving it ravishingly radiant with brilliant shine

• Helps prolong the life and vibrancy of hair color

• Protects against environmental stresses including heat styling, UV rays and pollutants


• Restores hair to optimum health with Keratin and Ceramide building strength and retaining moisture

COLOR CONTROLSULFATE-FREE

SHAMPOO




• Prevents color fade

• Helps prolong the life and vibrancy of hair color

• Restores the natural moisture balance of dry and over-processed hair


• Organic oils smooth while Keratin and Ceramide build strength and retain moisture

COLOR CONTROLCONDITIONER


LEGACY COLLECTIONAT-HOME & STYLIST STATION

• Allows for a faster easier smoothing routine

• Ultra-light formula for long lasting frizz-free hair

• Creates a shield keeping humidity out

• Adds instant shine


• Keratin and Ceramide build strength and retain moisture

INFUSION ANTI-FRIZZCREAM

4 oz. Airless Pump1.75 oz. Airless Pump

LEGACY COLLECTIONAT-HOME & BACK BAR

• Delivers soft, touchable, bouncy, shiny from roots to ends

• Instantly mends and softens dry hair

• Penetrates the hair shaft with moisture

• For use at home or as an in-salon keratin infusing service that is first in class


• Keratin and Ceramides build strength and retain moisture

TOTAL REPAIRHAIR MASK 8 oz. Jar Great Service Size

or as a Take Home Treatment


• Reduces drying time, tames fly-aways

• 45% pure and certified Argan Oil that is lightweight and a residue-free formula

• Adds intense shine

• Keeps hair controlled and manageable hydrating and conditioning dry brittle ends


• Encourages healthier, hair growth

ARGAN OIL

• Helps seal in moisture and strengthen hair shaft

1.75 oz. Airless Pump


• Easy to use in salon or at home

• Provides intense volume

• Gives limp hair fierce fullness, strength, texture and shine

• Leaves hair touchable, flexible, soft and resilient


• Keratin and Ceramide building strength and retaining moisture

FULL VOLUMESTYLING CREAM


AS SEEN I N

NEW BEAUTY!

LEGACY COLLECTIONAT-HOME, STYLIST STATION & TRAVEL

• Provides thermal protection from heat styling

• This heat activated leave-in spray provides the frizz reduction and finish of a keratin treatment

• Provides perfectly smooth, long lasting blowouts

• Dramatically reduces blow dry time by 50%


• Keratin, Ceramides and a blend of essential Vitamins build strength and retain moisture

JUST BLOWBLOW OUT SPRAY

6 oz. Trigger Spray2 oz. Travel Spray


• Never greasy, never stiff, never flaky

• Adds pliable hold to any length or texture

• Adds definition and texture

• Leaves a soft satin finish


• Simply the best Mud product on the market

MUD TEXTURIZING CREAM 4 oz. Jar


• Fast drying

• Versatile, workable hold

• No stiff or sticky residue

• Humidity resistant


• All day hold

STEELMEDIUM HOLD and CONTROL

STYLING MIST

12 oz. Can1.5 oz. Travel


• Fast drying

• Touchable Strong Hold

• Performance Flexibility

• Humidity resistant


• All day hold and extra control

TITANIUMFIRM HOLD and CONTROL

HAIRSPRAY

12 oz. Can1.5 oz. Travel

ALL SHAMPOO & CONDITIONERAVAILABLE IN: 33.8 OZ. / 12 OZ. / 3 OZ. (travel size)

BLONDEST COLLECTION

AT-HOME, BACK BAR & TRAVEL BLONDEST COLLECTION

13 top preforming first in class products specifically designed to work synergistically

BLONDEST IN-SALON COLLECTION


BLONDESTCream Developers

With Azulene

IN SALON CREAM DEVELOPER LIGHTENING SYSTEM

• Rich and creamy formula allows for optimal receptivity and easy application, never drippy

• Levels range from deposit only to demi-permanent to lifting up to 4 levels


• For use with our Lightening Powder System or as the best cream developer on the market

32 oz. PumpAvailable in:10%,20%,30%,40%

BLONDEST IN-SALON COLLECTION


BLONDESTLightening Powder

With Azulene

IN SALON LIGHTENING SYSTEM

• Gently lightens hair up to 8 levels• Special dust-free formula mixes instantly into a smooth creamy souffle texture


• Formulated with Keratin and Ceramides to replenish the protein and moisture lost during lightening • Azulene provides the perfect tone that won’t fade or become dull• Perfect for foil and balliage applications

16 oz. Jar

BLONDEST COLLECTIONAT-HOME, BACK BAR & TRAVEL

• Leaves hair shiny and smooth without residue

• Repairs Damage reducing frizz

• Removes yellow tones in blonde and silver hair

• Neutralizes brassiness in chemically treated hair


• Azulene improves color tone while Keratin and Ceramide strengthen hair and add moisture

BLONDEST COLOR COMMAND

SULFATE-FREE SHAMPOOWith Azulene


BLONDEST COLLECTIONAT-HOME, BACK BAR & TRAVEL

• Tones down yellow in blonde and silver hair

• Brightens and neutralizes brassiness in all color tones as it conditions

• Delivers necessary moisture with reviving blend of Keratin, Ceramides and rich emollients

• Restores faded highlights


• Azulene improves color tone

BLONDESTCOLOR COMMAND

CONDITIONERWith Azulene


BLONDEST COLLECTIONAT-HOME & BACK BAR

• Azulene improves color tone

• Formulated with Keratin and Ceramides to strengthen, repair and replenish over-processed hair

• Delivers immediate hydration

• Balances PH levels after color services



HAIR MASKWith Azulene

8 oz. Jar Great Service Size or as a Take Home Treatment

AT-HOME & STYLIST STATIONBLONDEST COLLECTION

• Azulene improves color tones

• Smooth fly-aways and protects hair color extending it’s vibrancy

• UVA and UVB filters act as an anti-fade protector

• Seals split ends with a light finish, never heavy or greasy


• Keratin and Ceramide strengthen and hydrate


HIGH-DEFINITION GLOSSWith Azulene


Professional Tools

Complete Brand Support

Branded Accessories


Marketing and Support

• Salon Drop Off Pieces for DSC use

• All Material Bi-Lingual

• After Care 101 Consumer Post Care Cards

• FAQs for Stylists and Consumers

Marketing for the Salon and Consumer:

• Marketing Calendar – Featuring Salon & Consumer Bonus Gifts

• Magazine Style Guides

• Window Clings & Mirror Glorifiers

• Floor and Table Top Pull Up Banners



• Educational Wheels

• Online Downloadable Library

• All Material Bi-Lingual

• Certification Classes online

Education: It’s Simple, It’s Safe, It’s Not Complex!

• DVDs

• Trainers available for onsite classes



• Floor Displays

• 2 styles of Counter Displays

Displays:

• All Have Swap Out Back Talker to Use with New Salon Promotions


“Deals and Buy-ins”


“Holiday Buy-ins”

ORLANDO LAUNCH RECAP

PETER COPPOLA IS BACK TO REVEAL

A NEW MOVEMENT IN HAIR STYLING

KERATIN CONCEPTRewind the strands of time with our first in class repairing and styling system. Keratin and Ceramide fusion gives hair an anti-aging boost, reverses signs of damage and offers unparalleled protection.

f l x855.4.COPPOLA

VISIT US ATPREMIERE ORLANDO

FOR YOUR CHANCE TO WIN A 2013 FIAT

W WW.PETERCOPPOLA.COM

http://WWW.PETERCOPPOLA.COM/



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Peter Coppola Keratin Concept Presentation

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Transcript of Peter Coppola Keratin Concept Presentation