PeSA Internet Conference Australia 2014 - Session

Copyright © 2013, SiteTuners - All Rights Reserved.

The Seven Deadly Sins of Landing Page Design

Tim Ash

CEO

Broadbeach, Australia – May 30, 2014

Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash

• Conversion-focused website blueprints (full redesigns & quick facelifts)

• Landing page test plans & testing strategy development

• Internal optimization team mentoring & training

• More than 1200 clients since 2002

About SiteTuners


Before


After


Before

http://attentionwizard.com/


After



Before


After

+ 51% + $48,000,000


Before


After

+ 17%


+ 58%


+ 40%


7 Deadly Sins Recap

• Unclear call-to-action

• Too many choices

• Asking for too much information

• Too much text

• Not keeping your promises

• Visual distractions

• Lack of trust


Express Review - Special Offer

• 45 or 90-min interactive review of landing page

• Video transcript recorded via GoToMeeting

• Includes AttentionWizard “attention heatmap” of your page

http://ExpressReviewOffer.com – Starting at only $699

Promo Code “PESA14” to get $100 off (Order by June 20, 2014)

http://expressreviewoffer.com/


2014 – Boston - San Francisco – Paris - Chicago – London – Berlin

2015 – Las Vegas

Tim

Ash

Tom

Davenport

Michael

Summers

Bryan

Eisenberg

Patrick

Bultema

Jakob

Nielsen

Amy

Africa

BJ

Fogg

Steve

Krug Jared

Spool

Roger

Dooley

Susan

Weinschenk Brian

Massey

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Q&A and Contact Info

[email protected]

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1

http://sitetuners.com/about/management/tim-ash/

http://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions/dp/0470610123/ref=cm_cr_pr_product_top


http://conversionconference.com/

http://sitetuners.com/

PeSA Internet Conference Australia 2014 - Session

Technology

Transcript of PeSA Internet Conference Australia 2014 - Session