Personalized Recommendation - The Key for Engagement?

CONFIDENTIAL - 1 - Copyright© 2014 Scigineer Inc. All Rights Reserved

The Key for Engagement? -Personalized Recommendation.

16th Apr 2014


What’s ? 　


No Search, but

Discover.


What We Provide

Dynamic Re-Targeting

In-Site Recommendation

Print On Demand


From Online To Offline

Ad Optimization & Marketing Solution Total Solutions to establish Engagement with users

2. Interest/ Desire/

Memory

4. Retention1. Attention

Online Offline

Mail Marketing

(Re-Targeting)

e-commerce

real-estate travel

Website

3. Action

(In-Site Recommendation)

etc…

(※Note:DSP is only in JP 2014 present)

(Print On Demand)


Advantage 1: Algorithm

Latest Browsing History Base

User BehaviorsBase

・・・・・

Latest History Only

TargetedNon-Targeted

Targeted

Not…

but

What is the difference?


Advantage 1: Algorithm

When you are looking for…

within Same Categories Beyond Categories

Powered by


Advantage 2: Long Tail Effect

Our Algorithm has a good effect to Long Tail Products

Company A

1 10 100 1,000 10,000 100,000

Recom

men

dati

on

Freq

uen

cy o

f It

em

Rank of Item

Only Top Ranking Items

1 10 100 1,000 10,000 100,000

Top Ranking + Long Tail Items

(coverage rate: 80 – 98%)(※ The data is based on the result of A/B test under same conditions, same clients and period)

(※ Algorithm of Company A is same as Amazon)

Rank of ItemR

ecom

men

dati

on

Freq

uen

cy o

f It

em


Why? What? and How?

In-Site Recommendation 　

To Get Started from…


Why?: Let’s think about the situation!

(source: http://www.techinasia.com/southeast-asia-internet-infographic/ http://www.techinasia.com/is-southeast-asia-ready-for-online-payments/)

Wait until everything is ready!?

Internet Penetration

36%

Lack of Awareness

What’s EC??Difference

of

User Behaviors

and

Preferences

CODLess than 5% paid on online

Risks of

Loss, Theft and

Nonpayment


Why?: Everything starts from “DOT”.

Take a step by whatever we can do.

In-Site Recommendation

You have to trust that the dots will somehow connect in your future. You have to trust in something － your gut, destiny, life, karma, whatever ． - Steve Jobs


What?: What your goal should be.

Increase CTR

Increase CVR

Increase ARPU

1st

2nd

3rd

Set the Goal depending on your situation


How?: How to Start.

Set up the Tags

Provide Data Feed

Recommendation Service

1st

2nd

2 Steps to get started

in 2-3 weeks…


Advanced Solution: POD

The box is opened …

Flyer with Recommendation

Invoice

QR Code

【 Note】 The pricing will be different depending on each client’s needs. We will charge initial cost (ex. development fee) based on the requirements.(※ For further information, please see at p. 31)


Case Studies 　


Fashion

Real Estate

Cosmetics

Retail

Health Care

Travel

Finance

HR

Sports

Entertainment

Telecom

Others

Our Clients 100+ clients including top-tier advertisers


EC(Mall-B2B2C): Dynamic Re-Targeting

CTR CPA

Before After

US$5.00.9 – 1.2%

Period Budget

2012 ～ US$70K/month

US$1.4 CVR

10 – 13%


EC(Fashion): Recommendation

CTR 14%

Purchase Price 15 - 30% UP

44% Effectiveness

than average total purchase price.

The average purchase price via deqwas of the users are

of total purchase amounts are via deqwas.


DVD Rental: Recommendation

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%1 31

61

91

12

115

1

18

121

124

127

130

1

33

136

139

142

145

148

1

Days

CTR

(More Than 200,000 Items)

CTR is UP by Self-Learning


Contact Us

【 Contact】

Scigineer Inc.

VPBusiness Development

Satoko KuroiHP: http://www.scigineer.co.jp/

mail ： [email protected]

TEL ： +81-3-5743-3147

skype: satoko.kuroi

LinkedIn: jp.linkedin.com/in/satokokuroi

http://www.scigineer.co.jp/

http://www.scigineer.co.jp/

mailto:[email protected]

Personalized Recommendation - The Key for Engagement?

Technology

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