Personal Branding ... Essentials & Reflections for the Digital Era
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Transcript of Personal Branding ... Essentials & Reflections for the Digital Era
Brand Your Self
Personal Branding Essentials … And
Reflections for the Digital Era
I’ll Briefly
Talk bout …
The
Ground
Rule
In general …
What is
brands?
.. a seller’s promise to deliver aspecific set of features, benefits andservices consistent to the buyers
Philip Kotler
In Brief …
Why,
what and
How?
Quiz
What do you think of these logos?
Other Stories
Behind Brand
Logos
Now …
What is
Personal
branding?
Personal branding describes the process bywhich individuals and entrepreneursdifferentiate themselves and stand outfrom a crowd by identifying and articulatingtheir unique value proposition, whetherprofessional or personal, and thenleveraging it across platforms with aconsistent message and image to achieve aspecific goal.
Now …
What is
Personal
branding
concisely?
Personal branding describes the process bywhich individuals and entrepreneursdifferentiate themselves and stand outfrom a crowd by identifying and articulatingtheir unique value proposition, whetherprofessional or personal, and thenleveraging it across platforms with aconsistent message and image to achieve aspecific goal.
The Personal
Examples
Write YOUR
Brand
Promise
Something that you aspire to deliver and is fundamentally YOU
It’s All About
Perceptions
Its NOT That You Have To Think Like A
CEO; Its That you HAVE To Be
Perceived As A CEOJack Welch
Quiz
What do People Think When
They See You?
(at a party)
(at meeting)
Avoid the
GAPThere is a big GAP between
Asking for it Begging or Buying !!
Grapping the attention
Now Let’s
Move It
Some Bit
Online
Had you
#googled
your self
lately?
Start with a basic search for your name in quotes, such as “Ossama
ElBadawy”
you can use your name plus modifiers like the city or state you live in,
the names of your school(s), the name of the company you work for,
You can also use Google's Image Search and locate any pictures of
you.
Search for your contacts including email addresses and phone
numbers
In case of heave online activity, you may need to set up a free Google
Alert. This service sends you an email when your name, or other
information you choose, pops up online. It's great to watch your own
reputation as well as those of any competitors.
Calculate
Your Online
ID
http://www.onlineidcalculator.com/index.php
This is me!!
Thank