BRANDING PERSONAL

some thoughts about

and PROFESSIONAL CONTENTMENT

By Lori Miller

ABOUT THE SPEAKER

Lori Miller is Sales Marketing & Research Manager at WHNT News 19 with a background in public relations

most of us get personal branding w rong

PERSONAL BRANDING IS

A LIVING

RESUME

PERSONAL BRANDING IS

DELIBERATE

PERSONAL

STORYTELLING

PERSONAL BRANDING IS

WHAT PEOPLE

THINK OF YOU

we might start with

FINDING OUR STORY

do an online audit of your brand

ask people you trust to describe you

HELPFUL

AMAZING

DEPENDABLE

SPUNKY

DISCIPLINED

GOOD AMBASSADOR

INSIGHTFUL

DIPLOMATIC

ORGANIZER

DETAILED

LOGICAL

WISE

CREATIVE

CONCISE PERSISTENT

SURE-WHEN? SUPPORTIVE

DETAILS, DETAILS

ORGANIZED

STEALTHY

w hat you learn

might surprise you

indulge in some self discovery

then we should probably

BUILD OUR

INFRASTRUCTURE

w ho are you storytelling for?

consider a personal brand hub

then we should certainly

PRODUCE VALUE

t o produce

value… speak

blog

t each

do in t erview s

volunt eer

lead

curat e cont ent

*in a deliberat e w ay

PROFESSIONAL CONTENTMENT

is this important? Q

is this important

right now ? Q

should someone else be

doing it? Q

can it be done less w ell? Q

http://theoatmeal.com/comics/running_shoes *yes, I edited the cartoon although the original is better

LORI MILLER

linkedin.com/in/blorimiller @lorimillerwhnt lori.miller@whnt.com