Personal Brand

WICT Carolinas

Professional Development Workshop Series

About Professional Development Workshops

• Webinar series brought to you by WICT Carolinas

• Trained professionals provide skills-based instruction, tips, tools and

techniques that can be immediately applied

• Held every other month, April - October

• FREE of charge to all members

Personal Branding is the second session in this four-part series

Today’s Featured Guest Speaker

Victoria Rodgers, Vice President of

Sales, Accelerated Business Results

Objectives

By the end of this session, you should be able to:

Define personal brand and its importance

Reflect on when to invest in building your brand

Identify steps to begin building your own brand

4

PERSONAL BRAND DEFINED

Oprah Winfrey: The One Woman Brand

Lessons Learned from Oprah

Oprah took control of her brand!

“This is your moment. Own it.”

Oprah Winfrey

Brands are Emotional

Oprah is authentic!

She recognized that all strong

brands are based in what’s true,

genuine, and real.

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-

your-personal-brand/#776f05ea2c72

Poll

Why can creating a personal brand

sometimes be challenging?

WHEN TO INVEST IN YOUR

PERSONAL BRAND

Reflecting on your Own Brand

• Who are you today?

• Is this where you want to be tomorrow?

WHERE YOU SHOULD START

Steps to Begin Building your Brand

Ask for feedback

Identify your personal

attributes & skills

Build your personal vision

Poll

How comfortable are you asking for

feedback? (Scale of 1-5)

Ask for Feedback

• What words would you use to describe me?

• What do you think my strengths are?

• How do I make you feel?

• ?

• ?

What Assumptions Can You Make?

Ranjana Janet

Susan Greta

Identify your Personal Attributes & Strengths

Create a Personal Vision

• What do you want to be known for? How are you going to be memorable?

• What are you most passionate about? What do you care deeply about? What do you stand for?

• What moves you? What drives you?

• What wakes you up in the morning? What keeps you up late at night?

• What would others say about you?

http://www.inc.com/larry-kim/5-

unusual-personal-branding-

tips.html

Next Steps – Begin Building your Brand

Ask for feedback

Identify your personal

attributes & skills

Build your personal vision

Conclusion

Next Professional Development Workshop

Next Professional Development

Workshop:

“Communicating with Impact”

August 3, 2016

Other Upcoming WICT Carolinas Events

Date Event/Series Topic

June 7-8 Mentoring Circles Workshop & Opening Sessions

July 6 TED Talk Touchstones SeriesHow great leaders inspire action

By Simon Sinek

July 12 Mentoring Circles Personal Branding

July 19 (tentative) WICT Carolinas Signature Event Red Circle Awards

August 3 Professional Development Workshop SeriesCommunicating with Impact

by Jeff Johnson, Director Product & Sales Training, TWC

August 9 Mentoring Circles Personal Branding

August or September (tentative) Personal Branding Enhancing Your Personal Brand

September 6 Mentoring Circles Personal Branding

September 7 TED Talk Touchstones SeriesSo we leaned in… now what?

By Sheryl Sandberg

September

(tentative)WICT Carolinas Signature Event Tech It Out Event

October 5 Professional Development Workshop SeriesCareer Advancement

By AccruePartners

October 11 Mentoring Circles Personal Branding

November 2 TED Talk Touchstones SeriesA Hilarious Celebration of Lifelong Female Friendship

By Jane Fonda & Lily Tomlin

November 8 Mentoring CirclesWorkshop & Closing Session:

Hearing from Our Industry Leaders

January 2017 WICT Carolinas Signature Event Annual Holiday Party

Early 2017 WICT Carolinas Signature Event Annual Conference

Visit WICT.org/Carolinas for additional details

WICT Carolinas Volunteer Opportunities

The success of WICT Carolinas is a direct result of our passionate and

hard-working volunteers. Volunteering can provide career development

opportunities or a way to give back to the telecommunications industry.

Current volunteer opportunities are posted on our website.

Volunteer today! WICT.org/Carolinas

Thank you!

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