Building Your Personal Brand: Marketing Yourself Online
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Transcript of Building Your Personal Brand: Marketing Yourself Online
The right way to use social media to build your professional influence.
Speaker: Lauren Hernandez Digital Marketer
“All of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job
is to be the head marketer for
the brand called YOU.” -‐ Tom Peters, Author of “The Brand Called You”, Forbes Magazine
¡ Your personal brand is the idea that comes to others minds’ when they think of you and, whenever they think about the values, abilities, actions, and areas which you associate with.
¡ The action and business of promoting and selling products or services, including marketing research and advertising.
YOU ARE IN CHARGE OF YOUR OWN BRAND ¡ The action and business of promoting and selling yourself and
unique value to employers, including marketing research and advertising.
SELF-‐PACKAGING
¡ The World is Changing Every Day § Fewer jobs means more competition – you need to stand out from the crowd
§ Increased visibility –social media blurs personal and professional online presence for anyone to see
§ Globalization – Employers have access to an abundant about of info and seekers, so why should they choose you?
§ Credibility – Establishing credibility means attracting and securing new opportunities.
Differentiate YOU
Audit Your Presence Online
Make a Professional Website or Blog
Connect with Other Strong Brands
Find Ways to Provide Value with Sharing
Power of Narrative: Create Your Story
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2 Define and Know Your Audience
¡ Ask Yourself Some Discovery Questions § What are your personal and
professional values? § What are your passions? What drives
you? § What are your hard skills? Soft skills? § What are your goals? § How does all of this add value to your
future employer?
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¡ Do your research. Know your audience and frame your personal brand with it in mind. § What the pressing issues in that
field, industry, or company § How do you solve their
problems?
¡ Pretend you’re an employer. Then, Google yourself!
¡ Will employers be able to find you when they Google you? § Contact info § Resume § Accomplishments § Work Examples § Relevant content § Your Bio
¡ Curate Content That Fits Your Brand, Be Strategic § Stay relevant by sharing to trends in
your field § Don’t bad-‐mouth past employers § Stay positive, avoid complaining
without providing a solution § Don’t take too strong a stance on
controversial issues; politics, religion, etc.
¡ Leverage Connections to Strong Brands That Prove Credibility With the 4 C’s § College: Where did you go? Is there an alumni newsletter you can
contribute to? § Company: Where have you worked? Can you contribute to a company
blog as a thought leader? § Colleagues: Can they recommend you? § Community: Are you involved in groups related to your professional
passions?
¡ Be Genuine: Create a narrative to tie all your
professional passions together. § Discover your story § Re-‐write it § Share it; tell people what drives you to do the best you can do.
¡ Remember: You have the control of your personal brand and it’s evolution over time.