Shaping Your Personal Brand Story

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WhowillIbe?

WhatValueswillIliveout?

HowwillpeopleDescribeme?

Namesomethatareimportanttoyou

HowwillIdefineSuccess?

Statesomevividdescriptors

DescribetheInfluenceIhopetohave

WhatwillIdo?

Career?Income?

Marriage?Family?

Servicetoothers?

Interests?Hobbies?

Let’slookatyouasifyouwereaBRAND.

What is a Brand? A Brand is a reflection of you. It is a satisfying experience that you count on, a promise repeatedly fulfilled. It is all the elements that build loyal connection between a customer and a product or company.

Wheretostart?

Beliefs matter most. §  Our conviction is that, when it comes to success,

belief is a more powerful motivator than goals.

§  By that, we mean belief in the core commitment for which a company or organization stands and is willing to support, no matter what.

§  We call this approach,

Belief-based BrandingSM

Wheretostart?

Seven Tests of a Strong brand 1] Authentic…Is it true from the inside out?

2] Relational…Does the customer identify emotionally with the brand? 3] Clear…Does it know who it is and who it is not? 4] Consistent…Is the experience the same wherever you touch it? 5] Distinctive…What sets it apart?

6] Deliverable…Can it deliver on its promise?

7] Sustainable…Will it stand the test of time?

HowdoyoumakeastrongCommercialBrand?

HowdoyoubuildoutataBrand?

Our Core Belief What motivates all we do

Our Vision How the world will be different by what we do

Our Mission What we will do to fulfill the vision

Our Persona Who we are

Our Promise What we guarantee we will deliver

Our Values How we will act

Our Approach Our specific methodology

Our Positioning Memorable, emotive distillation

BrandPlaSorm

WhatdoyouthinkSpoTfybelieves?Whyaretheyinbusiness?

WhatdoyouthinkUberbelieves?Whyaretheyinbusiness?

WhatdoyouthinkMeritbelieves?Whyaretheyinbusiness?

WhataresomeofyourfavoriteBrands?

WhataboutYOU?

Howwillyoudefine,liveoutandmarketyourpersonalbrand?

Let’stakeaminuteandthinkaboutwhatmightbeyourcorebelief?

MyBRAND

Hebrewphrase:TikkunOlam…repairingtheworldandmakingitnew.

HowwillIhelptorepairtheworld?Throughstorytelling.

MyBELIEF Ibelievethatyoucanshapethefutureforgoodbythestoriesyoutelltoday.

Brandengagementthroughstorytelling

ALi"leStory

MOVEahead.

Thankyou.