Intro To Personal Brand or Online Identity

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Today’s Agenda 1. Hot Topics 2. SocAppReview Assignment 3. Introduction to Personal Brand. 4. Any Q & A? 5. “How To” List Assignment

description

Actually the label "Personal Brand" is unfortunate. This talk focuses on how to manage your online identity for professional purposes.

Transcript of Intro To Personal Brand or Online Identity

Page 1: Intro To Personal  Brand or Online Identity

Today’s Agenda

1. Hot Topics

2. SocAppReview Assignment

3. Introduction to Personal Brand.

4. Any Q & A?

5. “How To” List Assignment

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The Structural Characteristics of ChangeThis

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PR 2.0

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Corporate Voice

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Social Etiquette

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Listen

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Who will lead the change?

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Influentials?

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Personal Brand

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Describe your career future?

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15 words or less

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Visibility - Findability

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Altruism

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Ego & Power

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social

sexual

.

professionalreligious

personal

privateethnic

political national

cultural

gender

The 5 Things About Me Meme

culinary

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Does “Personal Brand” Suck?

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Sources in order of appearance:

http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmphttp://www.unc.edu/~fergusje/281/cluetrain.jpeghttp://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdfhttp://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpghttp://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpghttp://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeghttp://www.clcsol.com.au/images/photo7sm.jpghttp://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg

http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpghttp://teknon.files.wordpress.com/2008/03/free-agent-nation.jpghttp://rsheeley.files.wordpress.com/2009/05/conformity.jpghttp://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpghttp://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg

http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpghttp://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpghttp://www.avenuesupply.ca/images/products/N3100_p.jpg