Persona Most Grata: Invoking the User From

Data to Design

LITA National Forum

Twitter: #lita2012pmg

What, Why, How, Hi, Apply

What are Personas

­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)

What are personas

­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)

What are personas

volusion.com

What are personas

­  “A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)

What are personas

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Motivations §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit

anim id est laborum. §  Excepteur sint occaecat cupidatat non. Goals §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit

anim id est laborum. §  Excepteur sint occaecat cupidatat non. Pain points §  Excepteur sint occaecat cupidatat non. §  Sunt in culpa qui officia deserunt mollit

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Name <name> Type <type> Role <role>

“Insert quote that characterises this persona in one sentence.”

Behaviours

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

<Persona name>

Why

­ “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)

Why

­ “Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)

Why

http://pinterest.com/shaunamcewan/library-stuff/

Why

How

How

Libraryh3lp

How

Libraryh3lp

Access / Mechanical Discovery / Topical (X)

Extrinsic (Y) How

Intrinsic

How

Qualtrics Survey Software

How

Qualtrics Survey Software

How

Qualtrics Survey Software

Access / Mechanical Discovery / Topical (X)

Extrinsic (Y)

Intrinsic

Access / Mechanical Discovery / Topical (X)

Intrinsic

Extrinsic (Y)

SPSS

Ext

rin

sic

SPSS

Access / Mechanical Discovery / Topical

Intr

insi

c

Proto-Eric

SPSS

Discovery / Topical

Ext

rin

sic

Access / Mechanical

Intr

insi

c

Proto-Jesse

SPSS

Discovery / Topical Access / Mechanical

Ext

rin

sic

Intr

insi

c

Proto-Pierre

Discovery / Topical Access / Mechanical

Ext

rin

sic

Intr

insi

c

Proto-Kaley

Discovery / Topical Access / Mechanical

Ext

rin

sic

Intr

insi

c

Kaley

ERIC

KALEY

JESSE

PIERRE

Ext

rin

sic

Access / Mechanical

Intr

insi

c

Discovery / Topical

More Data

­ LibQual Survey ­ Assessment Team Report ­ Usability Testing Reports ­ Faculty Interviews

Introducing…

OmniGraffle

OmniGraffle

OmniGraffle

OmniGraffle

Apply

Apply

Apply

Next Steps

­ Make them real across the organization

­ Apply them ­ Create user stories,

scenarios, map their processes

Thank you Alexa Pearce @alexapearce Nadaleen Tempelman-Kluit @nadaleen

Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template

Flickr and Google Images Searches > Limit to free to use and share CC licenses

Blake-persona Blake Persona-Volusion.com

Bill -personas BolducPress: http://www.bolducpress.com/design/user-personas-and-how-they-can-improve-your-site/