I C O N L I B A R Y

Kiehl’s is a luxury brand of L’Oréal. Kiehl’s only advertises on quality websites, and it never compromises its 6 core values: science, education, willingness to give, service, respect and quality.

Participant

Through strategic planning of incentives and offers, Performics was able to position affiliate marketing as the second largest source of online sales for Kiehl’s, following search marketing.

Performance

Using affiliate platforms Zanox and Tradedoubler, Performics created an exclusive voucher for affiliates including: •  Free shipping •  Free luxury samples •  15% discount to users that joins kiehls.es in the next 48 hours •  20% discount on 6/7/2014 and 10/5/2014 To further incentivize affiliates, we sent gift baskets to the top affiliate seller each month, and each affiliate received personalized presentations with their Kiehl’s sale standings.

Plan

Performics Activates Affiliate Marketing Strategy to Signi#cantly Increase Online Sales for Kiehl’s

Applied learnings to ongoing branding

awareness strategy

Motivating affiliate performance

strengthens affiliate sales for Kiehl’s

292% increase in August, September &

October sales YoY

Performics was tasked with increasing Kiehl’s sales in Spain by 60% year-over-year (YoY), aligning search and affiliate marketing. A key challenge was creating incentives for affiliates without aggressive discount offers.

Challenge

Kiehl's Sales Grow from August 2014 to October 2015