Performance EvaluationPerformance Evaluation

Patrick BrockPatrick Brock

TRUSTTRUST

CONFIDENCECONFIDENCE

I’ll make it!I’ll make it!

Accomplishments (1)Accomplishments (1)

Affiliate Checklist Yuma-El Centro Tallahassee

Affiliate On-Air Promotions Poll – Discovering specific on-air element needs for affiliate stations

Advertising Rate Card – Developing and comparing a workable rate card for affiliates stations

Regular Affiliate Sales Calls – Ongoing Continuous One-on-One Affiliate Support – Ongoing NAB 2008 –

Media/On-Air Production Research Meetings With Key Affiliate Station Personnel Affiliate Station Visit – Yuma-El Centro

Sales Development –

Accomplishments (2)Accomplishments (2)

In Production – MyFOX Demos/Tutorials – Worked with Ron Stitt, Jim

Thompson and Steve Gallien to produce a demo illustrating the many exciting features of the Super Tracker weather tool. This demo will live via clickable icon on the MyFOX platform. Other uses TBD.

Weather Graphics Package – Will include bumpers, interstitials, graphic overlays, etc. for use by affiliates on-air to promote their MyFOX websites.

Brand Management/Traffic Generation –

Media Production –

Initiative Presentation – Affiliate Calls Initiative Planning Initiative Implementation Promotions Development

Accomplishments (3)Accomplishments (3)

Media Production (continued) –

FIM Support Site – Strike Interactive –

Scheduled – General MyFOX Graphics Package FOX On Demand Graphics Package MyFOX Re-Arch Graphics Package MyFOX Entertainment Graphics Package MyFOX Sports Graphics Package MyFOX Index-Specific graphics Packages

Site Map – Approved Site Specs – Approved Wireframes – In Development

Employee Management – Teresa Chang Tiffany Phelps (limited)

Accomplishments (4)Accomplishments (4)

Cross-Functional Integration – Affiliate Relations –

Affiliate Calls Menu Checklist Project Affiliate On-Air Promo Poll

Brand Management – Traffic Generation Initiative Calls Promotions Development

Media Production Entities – Fox Sports – Built and manage relationships with Jed Pearson

and Christian Andersen. These relationships allow for consistent, timely, low-cost use of both studio and editing services through the Fox Sports facility.

Fox Entertainment – Created open line of communication with Stacey Robinson and Jackie Peretti. These relationships may allow use of ADR and editing suites on the Fox lot.

Fox Graphics – Built relationship with Cathy Perow to afford FIM the opportunity to utilize Fox Graphics talent and expertise for graphic development.

Accomplishments (5)Accomplishments (5)

Materials – Presentations/Modules –

How To Sell An Ad – Overview of basic sales tactics How To Price An Ad – Overview of basic pricing tactics

(where to start) Analyzing Your Analytics – Customizable market specific

metrics tool Fox On Demand – Overview of on-demand product On-Air Promotion – Summary of on-air tactics including

examples of best practices Search Engine Optimization – Overview and guidelines to

RANK HIGHER! Platform Overview – FIM 101 Redesign – Complete

overview of MyFOX platform Traffic Generation Initiative – A look at the basic TG

approach Ad Placements – Breakdown of MyFOX ad placements Ad Campaign Sample – NE Wisconsin

Accomplishments (6)Accomplishments (6) Transactional Revenue – A look at specific shared revenue

opportunities Industry Overview – A look at industry trends relative to

sales Affiliate Station Customized Deck – Fully customized all-

inclusive overview On-Air Promo Assets (Business Case) – Breakdown of

media production process Presentation Notebooks – Complete Presentation Reference

Resources MyFOX Indexes –

BCS MyFOX Super Bowl

On-Air/On-Line Elements – Super Tracker/Tropical Tracker Demo On-Air Weather Video Graphic Overlay –

Lightening Tornado

Planned ProjectsPlanned Projects Sales Development – Rate Card Project – Ongoing

FIM Media Production – MyFOX On-Air Graphics Packages – Based On Affiliate Poll Project

Affiliate Relations – Affiliate Calls – Ongoing Menu Checklist Project – Ongoing Affiliate On-Air Promo Poll – Implement results into assets being created Traffic Generation Calls - Ongoing

Traffic Generation – Results Process (Good, Bad, Ugly) Best Practices Collaboration Effort (Identifying Key Successes) Procedure To Effectively Market Back To Stations

Employee Management – Additional Media Production Intern (Summer 2008)

FIM Support.com – Launch Fall 2008

Presentations – Search Engine Marketing Ad Slicks/Assets/Etc.

Research/Analytics – Develop Tools To Allow AR Easier Access To Station Analytics

Performance EvaluationPerformance Evaluation

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