ENTER2011/IFITT - Social Media Performance Measurement Framework
Performance in Social Media?
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![Page 1: Performance in Social Media?](https://reader034.fdocuments.us/reader034/viewer/2022051816/5453e0d5b1af9f8c228b480a/html5/thumbnails/1.jpg)
Performancein Social Media?
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Test
Lower Cost Per
Like
Previous Data
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Campaign
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Campaign
CustomSolution to track
Like – Unlike Previous Fans
![Page 6: Performance in Social Media?](https://reader034.fdocuments.us/reader034/viewer/2022051816/5453e0d5b1af9f8c228b480a/html5/thumbnails/6.jpg)
Creative Used
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97% of likes
2% of likes
1% of likes
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Οργανώνουμε τη μεγαλύτερη αποστολή frappé που έγινε ποτέ! Βοήθησέ μας να στείλουμε frappé σε
Έλληνες του εξωτερικού με ένα μόνο Like!
58% of likes
![Page 9: Performance in Social Media?](https://reader034.fdocuments.us/reader034/viewer/2022051816/5453e0d5b1af9f8c228b480a/html5/thumbnails/9.jpg)
Στείλε ένα κουτί Nescafé σε έναν Έλληνα του εξωτερικού με ένα μόνο Like. Γίνε μέρος της
μεγαλύτερης αποστολής Frappé που έγινε ποτέ!
39% of likes
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What did we optimise?
Images Text
Interests Age GroupsType of ads
TimeBannersWebsites
Daily Monitoring Process
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77%of total likes
from ad campaign
25%Lower Cost
Per Like
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54% 23%23%
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Approx. 20%more likes on
weekends
37% of likes aged 18-24 Female
47 %of likes aged 18-24 Male
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Success Story
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OK we got the fans, now what?
Pay Only for the fan that has real value
Cost Per Engagement
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Engagement with Facebook Offers
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Ads
66% of offers claimed came from ads
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Results in same period
60% Lower CPC compared to other ads
13% claim conversion rate
Cost Per Engagement?
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What’s next?
Retargeting
Including Facebook
Higher CTRs
Higher Conversions
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Yes, Performance Exists in Social Media
Thank You