Perception vs. Reality of Print Directory Advertising ROI

1

description

YP and Market Authority shared unique insights into what is working today in hyper-local media, including a focus on how local search via print and internet yellow pages is delivering strong ROI for key categories, geographies and demographic target audiences.

Transcript of Perception vs. Reality of Print Directory Advertising ROI

Page 1: Perception vs. Reality of Print Directory Advertising ROI