PepsiCo’s Mobile Journey

lessons learned 2010 to present chris hoyt, director global talent engagement & marketing, PepsiCo

My Name is Chris…

The Year(s) of Mobile

2010 – “The Year of Mobile”

“The year to try mobile to see if it could be done and/or because

some experts said we need to pay attention.”

2011 – “The Year of Mobile”

“The year to do something mobile because everyone is talking

about it and we just learned to track mobile traffic.”

2012 – “The Year of Mobile”

“The year to launch a mobile app or site because jobseekers have

begun to expect such a thing!”

2013 – “The Year of Mobile”

“The year to build a mobile page because our competitors did it last

year.”

What is Mobile Recruiting?

Lots of Mobile Data…

PepsiCo Mobile - 2010

“The year to try mobile to see if it

could be done and/or because

some experts said we need to

pay attention.”

• Minor mobile traffic

• My job = shake & break

• Apps are cheap

• I was ‘that guy’

PepsiCo Mobile - 2011

New York, NY

PepsiCo Mobile – Application

Lessons Learned

• ATTB vs. In-house

• Decentralized Apps (location, language)

• Content was good but job search IS king

• Underestimated the power of a name and relied on search

2011 Mobile Trends

QR Codes?!

Source: April 11 Mobile Barcode Trend Report

PepsiCo Mobile – 2011

More Than Applications…

PepsiCo Mobile – 2011

More Than Applications…

PepsiCo Mobile – 2012 Mobile Optimization

PepsiCo Mobile – 2012

“Mobile” Marketing

Mobile Optimized Mobile Application iOS/Android

“The year to launch a mobile app

or site because jobseekers have

begun to expect such a thing!”

PepsiCo Mobile – 2012

Mobile Optimization

PepsiCo Mobile – 2013

Possibilities…

PepsiCo Mobile – 2013

Visual Search

PepsiCo’s Mobile Journey

lessons learned 2010 to present chris hoyt, director global talent engagement & marketing, PepsiCo