A BRIEF LOOK ON PRODUCT LIFE CYCLE

&TO CONDUCT A RESEARCH ON IT’S

DECLINE STAGE

INTRODUCTION

Prashanthi Aditya mba college Surampalem

WHAT IS PLC?

• Product Life Cycle describes the stages a new product goes through from beginning to end (Introduction ~ Decline)

• PLC Includes following Stages– Product Development– Introduction– Growth– Maturity– Decline

A BRIEF LOOK ON ALL STAGES• Product Development

– Includes when a company finds or develops a new Product Idea

• Introduction– It start when new product is first launched. It takes time and sales growth is apt to

be slow.

• Growth– If the new product satisfies the market, it will enter to growth stage in which sales

will start climbing quickly

• Maturity– At some point the product sales growth will slow down and Product will enter to

maturity stage. This stage normally lasts longer than previous stages and it possess strong challenges to marketing management.

• Decline– The sale of most product forms and brands eventually dip, sales may plunged to

zero or they may drop to a low level where they continue for many years, this is the decline stage.

OBJECTIVES

• To analyze why a product goes to decline stage and what are other Factors that causes a new product

to go to Decline Stage

INTRODUCTION• Pepsi-Cola, most commonly called Pepsi, is a soft drink

produced by PepsiCo which is sold worldwide in stores, restaurants and vending machines.

• The brand was trademarked on June 16, 1903, though the drink was first made on August 28, 1898, by pharmacist Caleb Bradham.

• PepsiCo divisions operate in three major US and international businesses: beverages, snack foods, and restaurants.

• The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices.

A BRIEF LOOK ON PEPSI TWIST

• Pepsi Twist was introduced in the US in the summer of 2000.

• Pepsi had previously produced a lemon-flavored diet cola in the 1970s and 1980s in the US called Pepsi Light.

• Pepsi launched Pepsi A-ha, with a lemon flavor in India, in 2002.

• Pepsi Twist was marketed in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.

AGE

GENDER

ARE YOU LOYAL TO?

HOW YOU COME TO KNOW ABOUT PEPSI TWIST?

IF YOU THINK, PEPSI TWIST IS FAILED SO WAS IT DUE TO

HOW OFTEN DID YOU USE PEPSI TWIST

Which of the following categories best describes your last experience of using Pepsi Twist?

Rate Your Satisfaction regarding Pepsi Twist?

Compared to "Citrus Fanta" (Coca-Cola) would you say that Pepsi Twist is?

How likely are you to recommend Pepsi Twist to others?

Rate Pepsi Twist with Attribute to:

Do you think that Pepsi Twist is a Product Failure?

If Pepsi Twist came back to market, Will you use it again?

OTHER FACTORS:

• An Idea may be Good but company may overestimate the market size.

• Actual product may be poorly designed.• It may incorrectly positioned• Launched at wrong time• Too High Price• Poor Advertising

CONCLUSION

• So a Product may go to Decline Stage if – Taste is not according to Customer Need– An Idea may be Good but company may

overestimate / underestimate the market size. – Actual product may be poorly designed.– It may incorrectly positioned– Launched at wrong time– Too High Price– Poor Advertising

So As:

CONCLUSION

• In Case of Pepsi Twist it was Failed due to – Poor Taste (59.5 % )– Availability (26.8 %)– Quality (Only 4.8 % out of 100)– Due to Citrus Fanta of Coke

SUGGESSIONS FOR COMING BACK

THANK YOUALL