Pepsi Twist Failure and PLC

8/8/2019 Pepsi Twist Failure and PLC

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SPSS Analysis

Team Members:

Iftikhar Ali

Muhammad Afraz

Muhammad Junaid

Muhammad Zeeshan

Naveed Saeed

Shafaq Khan Sherwani



Contents.

Problem.

Questionnaire

SPSS analysis Conclusion



Problem Identification

To analyse why a product goes to adecline stage in product life cycle and tounveil the underlying factors that cause

the product to fail.



General

PLC

Pepsi Twist¶s

PLC

Pepsi Twists Failure



QUESTIONNAIRE

QUESTIONNAIRE FOR

PEPSI TWIST

Age ________ Gender: M / F

1. Are you loyal to?

Pepsi

Coca Cola

2. How you came to know about Pepsi Twist?

Favorable Word of Mouth

Electronic Media

Print Media

Billboards

RadioQuestionnaire 1 of 5



QUESTIONNAIRE

3. If you think that Pepsi Twist is failed, so rank under the following points

due to which this Product is failed? (Mark out of 10)

Taste Availability

Improper Advertisment

Price

4. On average in how many stores did you find Pepsi Twist?

_______________________ (No. of shops on average)

5. How many times have you used the Pepsi Twist?

_______________________ (No. of bottles/ canes)

Questionnaire 2 of 5



QUESTIONNAIRE

6. Which of the following categories best describes your last experience of

using Pepsi Twist?

Very Pleasant

Somewhat Pleasant

Neither Pleasant nor Unpleasant

Somewhat Unpleasant

Very Unpleasant

7. Rate your Satisfaction regarding Pepsi Twist?

Highly dissatisfied Dissatisfied Average Satisfied Highly Satisfied




QUESTIONNAIRE

8. Compared to ³Citrus Fanta´ (Coca-Cola) would you say that Pepsi Twist is?

Much Better

Somewhat Better

About the same Somewhat worse

Much Worse

9. How many times have you been recommended by others to use Pepsi

Twist?

______________________ (No. of referrals/ favorable word of mouth)

10. How likely are you to recommend Pepsi Twist to others?

Definitely

Not Sure

Will Not recommend




QUESTIONNAIRE

11. Rate Pepsi Twist on following attributes? (Mark out of 10) Quality

Price

Design & Packaging Satisfaction

Shopping Convenience

12. Do you think Pepsi Twist is a product which is failed?

Yes No

13. If Pepsi Twist came back to market, will you Use it again?

Definitely

Not sure

Never Questionnaire 5 of 5



DATA ANALYSIS

HAVE A LOOK IN SPSS



Averages (Mean)



Averages (Median & Mode)



Measure Dispersion



Regression Analysis (Scatter Plot)



Regression Analysis

= 0.961+1.034x



Coorelation

+1 shows



Qualitative Data Analysis



Ages

Bar Graph Histograph



Conclusions We would say that Pepsi Twist has gone to

decline stage BECAUSE:

There can be many resaons for the failureof a product like: Poor targeting, Poor

positioning, Cannibalization, launched at awrong time etc but limiting ourselves tothe factors and variables defined in theanalysis, it is clear that:

1. Its taste was very bad,2. Was not present at an arms lenghth.

3. Not satisfied with the quality.

4. Due to Citrus Fanta of Coke.



Due to which many people had a veryunpleasant experience with theproduct.

Not satisfied with the quality.

Due to Citrus Fanta of Coke.



CONCLUSIONS We would say that Pepsi Twist has gone to decline stage

BECAUSE:

There can be many resaons for the failure of a productlike: Poor targeting, Poor positioning, Cannibalization,

launched at a wrong time etc but limiting ourselves tothe factors and variables defined in the analysis, it isclear that:

1. Its taste was very bad,

2. Was not present at an arms lenghth.3. Not satisfied with the quality.

4. Due to Citrus Fanta of Coke.

Pepsi Twist Failure and PLC

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