Presented by:

Muhammad Haseeb

Sayed Ismail Humayun Khan Rabia Zafar Muhammad

Afraz

SEQUENCE OF PRESENTATION

Introduction History Mission Statement SWOT Analysis BCG Matrix Market Segmentation Market Targeting Market Positioning Four Ps Environmental Commitments Q/A

Indra Nooyi - CEO of PepsiCo

HISTORYName pepsico

Product type colas, snacks, fast foodIntroduced: in 1989 as brad’s drinks

June 16 1930 as pepsi cola1961 pepsi

CEO: Indra nooyiRelated products: coca cola (coke)Rc cola

Amrat colaPakola

Macca colaMarkets: America, Latin America, Europe, Asia, Africa,

Middle East.Motive: to be the world’s premier consumer product

company.

MISSION STATEMENT

PEPSI’S Global Mission Statement:Vision of Pepsi

To be the world's best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.

To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources.

PEPSI’S GLOBAL MISSION STATEMENT IN PAKSTAN

To be the best beverage company in

Pakistan which they already are, hence according to Mr.Khalid, the executive director at Pepsi, their mission statement is: -

“TO CONTINUE BEING THE BEST BEVERAGE COMPANY IN PAKISTAN”

SWOT ANALYSIS OF PEPSI CO

STRENGTHS

Reputation in marketplace. Great brands, strong distribution,

innovative capabilities. Number one maker of snacks,

such as corn chips and potato chips.

Culture of shared principle.

WEAKNESSES

Pepsi hard to inspire vision and direction for large global company.

The design of pepsi cola’s package is not attractive.

The market share of pepsi cola is a little bit smaller than coca cola.

OPPORTUNITIES

Food division should expand internationally

Come up with new flavors (mint, cookie dough, pumpkin )

Non carbonated drinks Healthy food

THREATS

Local colas in Chinese and other markets

Frito-lay which earns about 50% of revenue for PepsiCo

Fight between Pepsi and its competitors

Government Regulations Duplicate drinks

BCG MATRIX

Internal

Strength

Weakness

BCG MATRIX Pepsi Cola : Pepsi cola are cash cows. 1. high market share

2.low growth chances

Frito- Lay BrandsThe snacks are rated as stars 1. High market share 2. High growth chances

Aquafina Rated as Question Marks 1. Low Market share 2. Low Growth rate

MARKET SEGMENTATION

Pepsi has divided its market in many ways

demographically, geographically, psycho graphically behaviorally

MARKET TARGETING

Pepsi customers are mostly young group between the age of 14-30 and also targeted at school, colleges, universities, homes, restaurants, hotel and stores.

MARKET POSITIONING

PEPSI has positioned itself in the market very perfectly.

4 P’s (THE MARKETTING MIX) OF PepsiCo

ProductsPepsiCo operates in three major US and international

businesses. Beverages: Pepsi-Cola Mountain Dew 7up Mirinda Teem Snack Foods: Lays Cheetos Kurkure Other Products: Dole juices and juice drinks Gatorade Aquafina drinking water

THREE LEVELS OF PRODUCT FOR PEPSI

Core Benefit Actual product Brand name Design

VarietyPackagingFeaturesQuality Augmented Product

PROMOTIONS

Spends a huge amount on promotions. Include advertisements sponsorships of sporting events, musical shows

and many more. Build strong brand equity. Spends a huge budget on advertisements also. Some of the entertainment celebrities for advertisements used by Pepsi

are: Inzamam-ul-Haq David Beckham Maradona Jeff Gordan Ronaldenio Roberto Carlos Slogans “Ask For More” “Pepsify Karo Gay”

PRICE

Price is the amount of money and/or other items with utility needed to acquire a product.

PepsiCo sets the prices of its products according to the prices of its competitors.

PepsiCo always sell its products at reasonable prices.

The products of Pepsi are easily available at affordable prices all over the world.

Also sells its products at discount prices at special occasions

COMPARISON OF PRICESPEPSICO PRODUCTS

PRICE(RS) COMPETITORS PRODUCTS PRICE(RS)

Pepsi 250ml 14 Coke 250ml 14

Pepsi 500ml 28/30 Coke 500ml 28/30

Pepsi 1 liter 30 Coke 1 liter 30

Pepsi 1.5 liter 55 Coke 1.5 liter 55

Pepsi jumbo 70 Coke jumbo 70

PLACEMENT

Distribution is movement and product from manufacture to end user.

Distribution objective of Pepsi is to make Pepsi available at an arms length.

Incentives to Distributors. Credit facilities.

Manufacturer Riaz Bottlers (PVT) Ltd

Lahore

Manufactures Khan Bottlers (PVT) LtdFaislabad

Retailers Outlet Retailers Outlet

ENVIRONMENTAL COMMITMENTS

PepsiCo is committed to being an environmentally responsible corporate citizen.

As a food and beverage company, Pepsi reduces the water consumption.

Pepsi’s goal is to design and develop packaging system that are environmentally responsible throughout their entire life cycle.

Pepsi follows five principles of sustainable packaging design: Reduce, Reuse, Recycle, Remove, and Renew.

QUESTIONS???