1. 1. C cu t chcChng 8 Phn tch tnh hung 8A. Trang 303. 1
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3. 3. We have some of the worlds strongest brands and someof the worlds greatest marketers, but never have weintegrated our marketing efforts in a holistic, global anddisciplined fashion across the PepsiCo enterprise.We want to integrate our brand marketing efforts and stayahead of macro consumer trends with a deeper level ofsophistication.- Ch tch v gim c iu hnh PepsiCo Indra NooyiMc tiu 3
4. 4. Chief Marketing OfficerJill BeraudPepsi-ColaGatoradeTropicana Frito-Lay QuakerBeveragesSports Drink Juices SnacksFoodsC cu t chc c4
5. 5. Chief Marketing OfficerJill Beraud Beverages FoodsInternationals Pepsi-ColaFrito-Lay BeveragesSnacks Gatorade SportQuaker DrinkFoods Tropicana JuicesC cu t chc mi 5
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