Welcome

Creating communities, transforming lives.

artnership for

xcellent

T a l k

PE

Performance

Creating communities, transforming lives.

Let’s get to know each other!

Creating communities, transforming lives.

Our GoalAt the end of the PEP Talk, you must be able to:

1. Describe and understand

PROFRIENDS as your company by getting to know its vision, mission, history, Core businesses, projects, business teams and key officers

The alignment of your personal vision to that of PROFRIENDS’

HR services you deserve as well as your responsibilities to your group and to PROFRIENDS in general

What it takes to build a fulfilling career in PROFRIENDS

Creating communities, transforming lives.

Our GoalAt the end of the PEP Talk, you must be able to:

2. Develop the habit of ...

Delighting our internal and external clients at all times

Embodying the PROFRIENDS standards in thinking, speaking and doing, everyday.

Creating communities, transforming lives.

Company History

Mission, Vision & Core Values

Organizational Structure

Officers

HR Policies

Employee Benefits

Code of Conduct

Creating communities, transforming lives.

Personal Vision / GoalHow do you envision yourself to be at least 10

years from now?

What is written in your business card by then?

We are your trusted partner in building homes and

communities …

MISSION

For our BUYERS, quality and affordable

homes and communities

MISSION

For our AGENTS, business opportunities and professional growth

MISSION

For our EMPLOYEES,professional advancement

and personal growth

MISSION

For our Business Partners, a mutually beneficial

relationship, guided by integrity and prudence

MISSION

For our Society, an environment-friendly

holistic developmentOur tribute to God and the

Communities we serve

Trusted partner implies mutually beneficial relationships with various

shareholders/stakeholders

Building homes and communities define Pro-Friends’

products/services and core competence.

God-centeredness is incorporated in the mission statement

A dominant leader and industry prime mover in property development...

Our legacy to Philippine society

VISION

HISTORY OF PROFRIENDS

Creating communities, transforming lives.

Completed and on-going

projects mostly in the Cavite area. First

regional project in 2007 in Iloilo.

Started to develop one

project at a time, but is now into simultaneous

estates development.

Core competence: development of residential subdivisions

Family corporation established in

February 1999 by Guillermo C.

Choa, the former President & Chief Executive Officer

Creating communities, transforming lives.

Creating communities, transforming lives.

ORGANIZATIONALSTRUCTURE

Creating communities, transforming lives.

CEO

BPM MGSCOR PLAN

ISG IAD LEGAL HR

PDG SMG EAMG FCG FMG CRMGCRGREGIONAL OPERATIONS

SVPOPERATIONS

SVP FINANCE

Creating communities, transforming lives.

CATHERINE S. CHOAChairman of PROFRIENDS Holdings

AUGUSTO G. LEONARDO, JR.

Executive Vice President / Chief Operating Officer

CRISANTO V. HILARIOSenior Vice President -

Operations

JOCELYN L. GUZMANPresident / Chief Executive Officer

GUILLERMO C. CHOAChairman of the Board

LILLIAN Y. REYESVice President -

Corporate Planning / HROD

VICTORIANO C. MARTINEZ, JR.

Assistant Vice President –

Internal Audit

EXECUTIVE OFFICERS

Creating communities, transforming lives.

ELVIRA E. VILLAMORHead - Project Research & Development

LEAH T. MARTIZANOLegal Counsel

JEANETTE S. ENCINASArea Director - Iloilo

NIEVES A. SANTOSArea Director - Cavite

OFFICE OF THE PRESIDENT

ALAN V. SANTOSHead - MIS / IT

ALBERT V. QUINTOSHead – Regional Operations

MICHAEL A. AUSTRIA

Head - Human Resources

KATHLEEN S. CHOAHead – Client Relations

Creating communities, transforming lives.

GROUP HEADSVINCE L. ABEJOVice President –

Sales & Marketing

MA. CECILIA T. ENDICOHead - Credit Realty and Management

MA. ELISA S. CIELOAssistant Vice President -

Funds Management

GEORGE Y. BUNDANG Head - Architecture & Engineering

DANILO RIVERACMD Head - West

ALDEN AGUILARCMD Head – East

MARILYN SANTOS

Vice President -

Financial Control

ROLAND M. SAGLESHead – Estate and Asset Management (Manila)

Creating communities, transforming lives.

S - ERVICE EXCELLENCE

P - ROFESSIONALISM

I - NTEGRITY

R - ESPECT

I - NNOVATION

T - EAMWORK