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People Analytics & Art of the Possible

Dirk Jonker, founder Crunchr

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BLUE PRINT FOR HIGH IMPACT PEOPLE STRATEGY

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Business Strategy

What is core business How we make money

Operating Model

How do we deliver on business strategy

People Strategy

How to attract, develop & reward the right people

People Operations

Delivering on the plan and promise every day

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The Future of Jobs, 2016, World Economic Forum

The accelerating pace of technological, demographic and socio-economic disruption is transforming industries and business models, changing the skills that employers need and shortening the shelf-life of employees’ existing skill sets in the process.

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WELCOME DIGITAL WORLD, VIRTUAL WORLD & VIRTUAL WORKFORCE

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People analytics uses digital methods to develop a deep understanding on how people and business performance relate, to make better and more reliable decisions.

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BUILDING A FOUNDATION FOR PEOPLE ANALYTICS

BUSINESS PARTNER | DATA | ANALYTICS | TECHNOLOGY

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STAGE 1: OPPORTUNISTIC REPORTING

Decentralized systems and definitions. No Crunchr target market.

STAGE 2: SYSTEMATIC REPORTING

Global HR systems with definitions aligned. Consolidated, fast, self service

reporting triggers the ‘why’ question but existing systems offer no solution.

STAGE 3: OPPORTUNISTIC ANALYTICS

Ad hoc ‘why’ requests are being addressed. Analytics function maturing and need

for global analytics platform.

STAGE 4: SYSTEMATIC ANALYTICS

Self-service analytics by business and HR. Analytics center of expertise focused on

predictive. People analytics embedded in business decisions.

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CRUNCHR IS SPECIALIZED IN WORKFORCE REPORTING & PEOPLE ANALYTICS

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Data consolidation Validation for Workforce Reporting & People Analytics100+ automated checks ensure

clean and consistent data sets

All people related data in one place,

stored and structured over time

The interface is intuitive, mobile friendly and designed specifically

for HR Professionals.

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2005-2014 2015 2016 2017

Crunchr featured

at HR Tech

Alliance with PwC

People in Deals

Winning

Global AwardEntering

US Market

Randstad makes

E2M investment

Predictive

Analytics in HR

TOP10 most potential

European start-ups

Developing

Crunchr (SaaS)

People Analytics

Consortium

50Passionate

People

1,100%Growth in data in just 8 months

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Imagine we’re the Human Resources advisor of Amazon

Let’s see some examples of people analytics!

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Can we train a machine that predicts if talent wants to leave the company?

TALENT TURNOVER IS A SERIOUS CHALLENGE FOR COMPANIES

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DO WE REALLY UNDERSTAND WHAT MILLENNIALS WANT?

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WHAT DO YOU THINK? WHAT DO MILLENNIALS FIND ATTRACTIVE?

Salary Career Benefits Job securityExtra

time off

BonusInternational

workCulture Innovation

Cool work place

Flexibility Technology EducationChallenging

work…

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DRAG THE BALLS IN THIS DIAMOND

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Salary Career

Benefits

Job security

Extra time off

BonusInternation

al work

Culture

Innovation

Cool work place

Flexibility Technology Education

Challenging work

…

Most Important

Least Important

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WE DID MARKET RESEARCH UNDER 1000 MILLENNIALS

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THEY PLAYED THE PREFERENCE GAME

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THEY PLAYED THE PREFERENCE GAME

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Challenging work

Career opportunitiesSalary

Education

Coaching & support

Flexible benefits Save for the futureVariable Pay

Additional time off

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How many minutes do you want on your monthly plan, and how many text messages, and data?

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DIFFERENTIATING INCREASES EMPLOYEE STATISFACTION

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5 to 9% INCREASE IN

EMPLOYEE STATISFACTION

JUST BY UNDERSTANDING

WHAT EMPLOYEES WANT

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Using graph theory to determine the weakest links (or top potentials) in networks

HOW TO MERGE BUSINESS NEEDS AND INDIVIDUAL CAREER PATHS?

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MY VISION: INDIVIDUALS MARKET THEIR PERSONAL DATA IN BLOCKCHAIN

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What did you achieve at your previous employer?

What are skills you really good at?

Just imagine how rich Crunchr can advise individuals!

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SIGNIFICANT IMPACT

TAKE AWAYS

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RESPECT PRIVACY

KNOW LIMITATIONS

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STAY CURIOUS!(and a bit rebellious)

www.crunchrapps.com

24Dirk Jonker

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