Penn Presentation2011 Rev Dw 1

Solutions:In-Market

Strategy and Activation

© 2011 Penn Square & Associates. All rights reserved.

Penn2

More than 20 years of experience including regional and national in-market activations for corporate sponsor events

Work with brand managers of national multicultural and general market advertising agencies to align the right opportunities

Align companies with community responsibility to provide a statement that consumers respond to and evangelize

Support companies in turning a buying experience into something larger than an acquisition

Find unique delivery systems for companies to deepen their relationship with customers

Growing network of resources including brand relationships and event opportunities


Mission Statement

To provide a dynamic culture of service which strategically positions each client for maximum penetration.


TeamWe dispatch a four-man team to flawlessly execute all events Team Leader PR / social media Logistics Setup / Security person


Expertise National Market knowledge for ease of integration Works well within budget and time constraints Facilitate events from beginning to end “Award winning “ Logistics Experiential Marketing


Experience


Services In-market Activation Development and Management

• Sponsorship management and procurement• Sponsor sales• Venue scouting• Event execution• Event planning• Merchandising• Mobile Tour

Brand Promotion• Increase brand loyalty• Create awareness & visibility• Change/reinforce image • Drive retail traffic• Drive sales• Sample/Display brand attribute • Differentiate product from competitors• Experiential marketing


Services Field Marketing

• Narrowcasting• Recruit/retain employees• Merchandising opportunities• Mystery shopping• Field data collection• Sampling• Sales incentive programs • Co-op programs


Defining Difference:We work with our clients to clearly define the brand and customer base, while executing flawlessly on facilitating the end-to-end management of the event. At P2, we are experts at high-profile branding which establishes the brand’s central position in the market.

Marketing through public relations demands a strategic approach. All too often, however, companies are unsuccessful in communicating the strengths and capabilities of their products to customers. As a result, brands miss the opportunity maximize their return on investment.


Case StudyKraft Huddle To Fight Hunger

Strategy: Show Moms how her Kraft purchases and loyalty can impact those in need. We create multiple engagement activities around HBCU football games, which actively provided the target with a variety of ways to donate.

“Feeding the hungry was never easier than buying Kraft products!”


Case StudyP&G: My Black is Beautiful Tour

Strategy: The My Black is Beautiful Tour was an experiential promotion/event which exposed African American consumers to P&G’s beauty and health brands, as well as provide an outstanding experience for product integration and interactive activities.

“My black is beautiful”


Case StudyUS Army

Strategy: Connect with African Americans to build awareness of the US Army’s various opportunities including life skills, career development, high tech training and educational advancement.Change the perception of the Army in the eyes of prospects and influencers and integrate active and retired soldiers into the overall discussion. Engage and educate new and existing influencers about the Army and encourage them to pledge their commitment to the Army, specifically targeting women as key influencers.

“To be successful you must be mentally, emotionally and physically strong”


Next Steps Secure contract Agency and brand culture

immursion


Thank You

Penn Presentation2011 Rev Dw 1

Documents

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