Penetrace By Henning Tunsli, IAB frukostseminarium 16 december
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Penetrace presentation som hölls vid IAB Sveriges frukostseminarium 16 december.
Transcript of Penetrace By Henning Tunsli, IAB frukostseminarium 16 december
Monitoring Return on Marketing InvestmentsIAB / 16. December 2009
Penetrace AS ved Henning Tunsli+47 92803069
No search
No benchmark's
Time consuming evaluation
Useless for statistical analysisMedia performance
Perception study
Web statistics
Sales
Let’s build a marketing decision tool!A learning tool
A benchmark toolA decision tool
A monitor
All data in one placeOne page overview
My benchmarksTeam access
Finance & InsuranceTelecomInternet Retailer IT Shopping Mall Giant Retailer FarmacyRetailer Food
4
My Campaign Library
A complete arhciveCross countriesAvailable now
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Type, product, target, objective...
Sales, web, call, word of mouth...
Season, competition, PR image, ...
Recall, motivation, intention, ...
Sophisticated benchmarksOpen 24/7Best Practice
Central KPI database
5
Benchmarking
A complete arhciveCross countriesAvailable now
Campaign 2Campaign 1
Average 1
Internal benchmark
VS
Average 2
Category benchmark
Average 3Regional benchmark
Average 4Brand benchmark
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Campaign Monitorbenchmark campaigns
short term effects
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ROMI indicators
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My Campaigns
Effect Data Survey Data Context Data
Brand Monitorbenchmark brands/regions/markets
long term effects
Penetrace community
