Frukostseminarium 2011 - Upplevelsen ligger i detaljerna
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Transcript of Frukostseminarium 2011 - Upplevelsen ligger i detaljerna
The devil is in the detailsA new reality. Beyond the computer.
@andersliljedal
@fm
November 9th 2011, Creuna
What is an experience?
Details are the building blocks.
The experience is the sum of all details. Good and bad.
And some other things...
This is not about...
...The BIG picture!
But perhaps it is the picture?
We mean it!
But, you won’t notice a small detail?
What is a detail?Details is the differentiation.
A couple of details in a couple of minutes!
Look! A detail!
Good and Bad
Gemhållaren
Fast knappt för
dom som ser
Where are you today?
You are here!Users are here!
Why are you stuck?
You don’t invent.
You hang on to the past.
You don’t evolve your design patterns for a new reality.
Ditt företag om ni
inte gör något :-)
An example
Refresh the stuff I’m
looking at, please!
Where are we heading?and where does the details fit in?
Inputdevices:The Mouse
Douglas Engelbart1964
Inputdevices:TouchScreen
E.A. JohnsonRoyal Radar Establishment, Malvern, UK1965
and now ten years later.
Let’s wrap it up.“The details are not the details. They make the design.”
- Charles Eames
Do this
Do thisClarity
Do thisClarity
Typography
Do thisClarity
Typography
Humor
Do thisClarity
Typography
Humor
Movement
Do thisClarity
Typography
Humor
Movement
Sound
Do thisClarity
Typography
Humor
Movement
Sound
Context
Do thisClarity
Typography
Humor
Movement
Sound
Context
Differentiate
¡Muy importante!
Thank you!
@andersliljedal@fm
Follow us, we are nice people
Question?Applause?Protests?