Marketing of SustainabilityGroup 2

Bon CarolineBonvissuto AudeBornand Camille

Gachet ElisePriez Amandine

Réglier Anne-Cécile

A disaster that made people eco-consciousThe Nestlé milk polemic

Wanted to sell their milk in AfricaMade people trust them by selling the powder milk as a medicine

Thousands babies went sickEuropean consumers were shocked

It is vital to take into consideration all the aspects of a situation

La Croix bleach: an unsustainable product

Reasons of that choise: Very well known and common People don’t realize the impact on the environment

Why is it unsustainable? Very powerfull because of chemicals Pollutes groundwater

Alter Eco chocolate: a sustainable product

Human and environmental protection Helps small producers Reduces the CO² emission

Facebook: the perfect reflection of their sustainable strategy Profile picture Links on their posts

Our product: the Pee Poo Bag

Our target: Humanitarian Associations

Final consumer: The Third World

Product life cycle stage

Purchase decision

The aim is to buy value

No really important involvement of the consumer (0,03 cents) => just practicality and functionality

Emotion: the human and social aspect of the offer

Thinking EmotionHighLow PEEPOO BAG

Product category

Our missions: To who? selling to associations: Human aspect What? A product to improve health and development in

developing countries Answering to a matter of cleanliness of the environment

On the market of the waste treatment

Why this product?

A challenge thanks to a product with human aspect!

A product without any frontal competition

A real need in developing countries

A target and interface very attractive: associations

Impact matrix of Peepoo bag

45% recycled materials

Bioplastics

Biodegradable

Good for health and water

Raw materials

Production Distribution Consumption

Energy

Air

Water

Soil

Waste

Health

High impact

Medium impact

Low impact

Eco investment strategy

An environmental cost leadership:

Low costs Price: 3cts Minimal investment Quick results Lowest environmental impact Few competitors

CSR Report of a Lafarge

CSR about Bamburi Cement Limited.

CSR Policy : development and well-being of employees and local

communities in which it operates Health & Safety Education Environmental Conservation

They ensure that the following point are realized in order to deliver a meaningful message :

CSR Report of a Lafarge

They ensure that the following point are realized in order to deliver a meaningful message : Open communication with the local communities Help local communities in practical ways :

Health, Safety, Education & Environmental issues Build relationships based on a long-term

partnership approach Reinforce relationships with community

stakeholders

Are they really sustainable

Are they really sustainable ?

But : These actions are not totaly free for the people who are helped Event communication implies that the target have to get the

appropriate material to see these messages They focus a lot on health, Safety, Education & Environmental

issues but not that much on the Bamburi Cement All these “sustainable way of beeing” was born with Bamburi

Cement Limited but the cement stay unsustainable.

They really do what they say Focusing on helping local communities in

practical ways Implication in event communication about

health & security for their employees