PDM T P D al M eting T aining · We emerged out of the idea of providing unmatched, creative and...

TG Connect Media ServicesBig Splash - Office No: 230Sector 17 - Vashi, Navi Mumbai400703

[email protected]

+91 9503 29 5927 | +91 9769 59 4478

www.tgconnectmediaservices.comAccredita�on

GTPDMProfessional DigitalMarketingTraining

TPDM

About UsTG Connect Media Services is a digital �rst & a full-service agency that o�ers the most competitiveand e�ective digital marketing consultation & services. We emerged out of the idea of providingunmatched, creative and tailor-made solutions to our brands using cutting-edge technology.

After running a successful Digital Marketing Agency and being recognized in “Top 10 Most Promising Startupsin Mumbai by Silicon India – Start Up City”, We acknowledged the need of Skilled Resources in the Industry,who not only understand the standard of Digital Marketing Academically but also understand the Insight Factsand Practical of the Industry. To acquire the desired Job role in Digital Marketing.

We are a group of passionate Performance Marketers, Strategy Builders, Web Developers, Social Media lovers,Creative Designers and Digital Marketing Evangelist who have been on client’s side as well as agency side.Our team comprised the expertise from the industry Veterans to the Creative Young Talents.

Our Professional Digital Marketing Training (PDMT) aims to cater Individuals, Working Professionals, Students,Small & Medium Business Owners and Large Corporates, who are continuous on a hunt to �nd their space in the evergrowing Market.

Why PDMT?Last few years has seen the highest demand for Digital Marketing Specialist, and it’s assumed to be increasing high in the upcoming years as all the companies around India and acrossGlobe will be having an online presence, hence this leads to high demand of skilled Digital Marketers too, making this one of the most preferred career opportunity and with this it

makes it important to Stand Out of the Box.

Learning from TG Connect you get the following Listed Bene�ts.

TPDM

Training by Industry Experts.

Hands On Live Projects. 1 Year Training Support.

100% Placement Assistance.

Top 2 Students to get 1 Month Paid Internship with Certi�cate.

TG Connect Certi�cation. Google / Bing / Facebook Certi�cation Support.

https://www.linkedin.com/in/digitalmarketer-08402863/








https://www.linkedin.com/in/digitalmarketer-08402863/https://www.linkedin.com/in/digitalmarketer-08402863/


https://www.linkedin.com/in/tejaswini-deshmukh/https://www.linkedin.com/in/tejaswini-deshmukh/

https://www.linkedin.com/in/tejaswini-deshmukh/https://www.linkedin.com/in/tejaswini-deshmukh/https://www.linkedin.com/in/tejaswini-deshmukh/



https://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdevhttps://www.linkedin.com/in/viren-sachdev

https://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandherahttps://www.linkedin.com/in/pawandhera

https://www.linkedin.com/in/pawandhera

https://www.linkedin.com/in/pawandhera

https://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khan

https://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/mohammed-shahrukh-khan

https://www.linkedin.com/in/mohammed-shahrukh-khanhttps://www.linkedin.com/in/tejaswini-deshmukh/

https://www.linkedin.com/in/digitalmarketer-08402863//https://www.linkedin.com/in/pawandhera

/https://www.linkedin.com/in/viren-sachdev

TPDM

Our Expert Trainers

Pawan DheraCo Founder of TG Connect Media Services

Performance Marker�ng Enthusiast.Digital Marke�ng Evangelist & Trainer.

Viren SachdevCo Founder of TG Connect Media Services

Analy�cs and Social Media Enthusiast.Digital Media Consultant & Mentor.

Ajit SharmaCo Founder of TG Connect Media Services

ATL & BTL Expert.Digital Marke�ng Strategist & Mentor.

Tejaswini DeshmukhSearch Engine Op�miza�on Manager

Food Lover & BloggerContent Creator

Mohammed ShahRukhDigital Marke�ng Consultant

Digital Content Expert | Mentor

TPDM

Training Modules

Digital MarketingOverview

WordpressWebdesigning

Search EngineMarketing

Search EngineOptimization

Online ReputationManagement

GoogleAnalytics

WhatsappMarketing

YoutubeMarketing

AffiliateMarketing

Content Creationand Marketing

Email & SMSMarketing

Blogging and Influencing

Industry ExpertGuest Lecture

Social MediaMarketing

LeadGeneration

Mobile AppMarketing

Digital AdSales

Media Planningand Buying

GoogleAd Sense

FreelancingPerformance

Marketing

TPDM

Module 1 : Digital Marketing Overview.

What will you learn?

What is Digital Marketing?

Offline Marketing V/s Online Marketing.

Challenges in Offline Marketing.

Solution to Challenges in Online Marketing

Various Channels of Digital Marketing.

Terms and Terminologies in Digital.

DM

SEOSMMSEM

This rigorous module is designed to give you a brief overview of the Digital Marke�ng and the func�oning of its various channelslike SEO, SEM, SMM, Email Marke�ng and others. It will also covet the technical jargon commonly used in Digital Marke�ng suchas PPC, Reach, Impression, Display, etc. in a friendly way.

TPDM

Module 2 : Digital Content Creation & Marketing.


Learn the art of crea�ng the right content that connects with your audience. Different types of Digital Content and how it playsthe vital role in marke�ng to reach the consumer’s mind, Importance of the Right size and format to share on differentdigital pla�orms.

Visual Content

What is Digital Content?

Why Content is the King?

Types of Digital Content.

Textual Content

Types of Visual Content.Sizes of Various Visual Content.Sources to create Visual ContentCreation of Digital Content.Mediums to pos & market Visual Content.t

Types of Textual Content.Sources to create Textual ContentCopywriting Techniques.Blog Writing.

TPDM

Module 3 : WordPress Website Designing.


This module is designed for those who always wished to be a Web Designer, Learn the easy way of Web Designing with WordPress,Learn the process and terminologies of involved in website development, Build and Design a website of your own in just few hours.

What is Domain? and its Extension.

What is Web Hos

Types of Hos

What is SSL/TLS? & How is it used?

What is HTML?

What is CMS? & Various CMS Platforms.

Themes and Templates.

Site Structure & Navigation.

Website Content.

Purchasing Domain & Hos

ting?

ting?

ting?

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Module 4 : Search Engine Marketing.


One of the crucial module in Digital Marke�ng, where you learn the func�oning of various forms of Digital Adver�sing, their Targe�ng,Budge�ng, Bidding and Op�miza�on. SEM plays a vital role in customer acquisi�on for brands using digital pla�orms. This module willhelp you to strategize, ini�ate and run a search engine campaign from start to end.

What is Search Engine Marketing & its Fundamentals.

Keyword Research.

Keywords Match Types.

Reach v/s Impression.

Types of Bidding used in Advertising.

Types of Google Ads and Its Functioning.

What is Campaign, Ad-Group, Ad Copies?

Campaign Structure and Management.

Remarketing Ads.

Analysis and Reporting.

TPDM

Module 5 : Social Media Marketing


Enjoy the Journey from Broadcas�ng to Interac�on, How Social media has become the most preferred pla�orms from brands to smallscale business. Learn in-depth landscapes of different social media pla�orms like Facebook, Instagram, Twi�er, LinkedIn, Pinterest,Snapchat, WhatsApp, etc. and how you can market/interact with your audience through them.

Learn the change from Broadcas to Social Media.

Unders nding different Social Media Platforms.

Choosing the right platform that fits your business objective.

Creation of Social Handle on various platforms.

Unders anding the functioning and features.

Developing an Effective Strategy with Social Calendar.

Social Lis ening.

Organic Optimization.

Paid Advertisement.

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Module 6 : Blogging and Influencing.


This Module will help you learn the tac�cs of influencing the world through your blogs and social media feeds, today majority ofconsumers look at fellow peers to get the informa�on for product or service they desire to buy. A�ract consumers with engagingblogging content on various pla�orms.

Blog writing Techniques.

Various Types of Blogs.

Writing an Influential Blog on your favourite topic.

Pos ing Blogs on Different platforms like Blogger & WordPress.

Social Media feed Management (Ins agram, Facebook, YouTube)

Food blogging reviews on Zomato.

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TPDM

Module 7 : Youtube Marketing


If you always desired to get the fame on YouTube but didn’t knew how to get it, this module is for you. Learn how you can marketyourself on YouTube and reach the right audience and grab the a�en�on in the opening seconds of your video.

What is YouTube Marketing?

Creation of YouTube Channel and Videos.

Optimizing your Videos.

Advertising on YouTube.

Increasing your Subscriber base.

TPDM

Module 8 : Lead Generation


This module will help you understand how the marke�ng funnel moves towards sales funnel, How do you a�ract consumer toconsider your products and services and moving their considera�on to conversions. How various online pla�orms will help youa�ract the leads?

What is Lead Generation?

Different ways to generate Leads.

Setting up Lead Management sys em.

How to Nurture Leads?

How to obtain leads online?

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TPDM

Module 9 : Whatsapp Marketing


Learn how to reach your targeted audience through the world’s most preferred messaging App, Engage your Customer with RichMedia Texts, using WhatsApp Business integra�on, features like automated chatbots messaging, push no�fica�ons and verifiedbusiness acoounts.

What is the use of WhatsApp Business?

How Rich Media is great medium to showcase your products and services?

Key features of WhatsApp Business?

How does WhatsApp Business works?

Push Notifications.

TPDM

Module 10 : Email & SMS Marketing


This module will cover a variety of fundamental issues including costly errors, using appropriate behavioural targe�ng, incorpora�ngemail with your offline ac�vi�es and measuring your newsle�er effec�veness. It will also help you demonstrate how results anddeliverability can be improved by poin�ng common issues within all aspects of email marke�ng, from planning to set realis�c goalsand strategies.

What is Email Marketing?

How is Email sent?

What is Spam?

Opt-in segmentation.

Niche Marketing v/s Broad Based Marketing.

Advantages & Challenges in Email Marketing?

Sourcing Emails & Writing Email Techniques.

Increasing email subscription.

Using e-mailing web service - Mailchimp & Analytics.

TPDM

Module 11 : Online Reputation Management


This module teach you tac�cs how to deal with online word of mouth, and how important it is maintain a good reputa�on throughoutyour online presence. How reviews builds customer loyalty and a�racts new prospect customers.

What is Online Reputation Management?

Why is ORM important to your Business?

Why is it important to monitor & manage?

How to lower down Negative Reviews?

TPDM

Module 12 : Mobile App Marketing


Mobile has become a part of our daily needs, people consume maximum amount of content on mobile device through various apps,and thus mobile pla�orm has become essen�al for marketers to showcase their product and services in a strategical way to theirtargeted audience. This module will get you through the opportuni�es and benefits of a mobile app strategy.

Growth of Mobile App.

App build and Monetization.

App Store Optimization.

TPDM

Module 13 : Google Ad Sense


Always wished to know how do people earn through google? This module will give you the brief understanding how does Googlepartner with content website and channels and pay them to showcase Ads on their pla�orm.

Understanding Google AdSense.

Advantages of Google AdSense.

How does AdSense work?

Who is eligible?

How to create AdSense Account.

Ways to boost your AdSense.

Kinds of AdSense

Pros and Cons of AdSense.

TPDM

Module 14 : Media Planning and Buying


This Module will take you through the Planning and Buying strategies of Digital Ads Slots, understanding one of the importantpart of Digital Marke�ng industry, The skills required to be a great Media Buyer understanding the business objec�ves toshowcase the company at the right pla�orm and to right audience.

What is Media Planning and Buying?

Traditional Media v/s Digital Media.

Objectives for Media Buying.

Why do Brands buy Media?

Reaching the right demographics.

How digital media is bought?

Targeting Approach.

What Skills are required?

Parameters of Media Buying.

Tracking your Media Buy.

TPDM

Module 15 : Search Engine Optimization


In this module you will learn the latest SEO techniques to rank your website organically on search engine result page, and howto boost your website with high performance and natural search rankings resul�ng high volume of site visits directly withoutany paid promo�ons.

Unders anding Search Engines and how do they work.

Major functioning of Search Engine.

What is SEO and why do we need it?

On Page and Off Page SEO Techniques.

Keyword Research.

Auditing Websites.

Setting up Google Analytics and Webmas ers.

Unders anding Google Algorithm.

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TPDM

Module 16 : Affiliate Marketing


One of the pla�orm that helps you get new customer in digital is Affiliate Marke�ng, in this module you will learn to createaffilia�ons or say partnership with Digital publishers who have good number of traffic on their websites and have inventorythat can be mone�ze in exchange of providing a new customer to the adver�ser.

What is Affiliate Marketing?

Key players in Affiliates.

Types of Affiliate Sites.

How does Affiliate works?

Monetary Terms in Affiliate.

TPDM

Module 17 : Google Analytics


This module will give you a brief understanding of how your audience interacts with your website, from which source theycome and how much �me they spend on your website. This in depth analy�cal data will help you know if you are pu�ngthe right efforts to your digital presence.

What is Google Analytics and Why is it important?

How does Google Analytics Work?

Metrics and Dimension.

Unders anding the data available.t

TPDM

Module 18 : Digital Ad Sales


This Module will take you through a deep dive into Digital Ad Sales, The process behind sales and how the deal getsclosed, What are the circumstances faced during selling the Ads and the en�re Ecosystem.

Sales Cycle

Ques ions asked by Advertiser?

Brand & Performance Advertising

Digital Ecosys em

Positioning for Success

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TPDM

Module 19 : Freelancing


Always wanted to be your own boss? This Module will give you in-depth understanding of How one can start approachingprojects with Right Skills and Pricing in their interested ver�cal of Digital Marke�ng at Right pla�orms.

What is Freelancing?

Types of Freelancers.

Building up your Profile.

Pricing yourself wisely.

Communication with Client is the Key to Growth.

Platforms to find Freelance Jobs.

TPDM

Module 20 : Performance Marketing


The Performance Marke�ng module will help you develop and implement an effec�ve Digital Marke�ng Plan for yourorganiza�on/project, it will bring together all the elements you will learn during the training to get the best.

Planning the Strategy.

Situation Analysis.

Gathering Informational Resources.

Setting Objectives to be achieved.

Defining Audience.

Appropriate Tools to use.

Action Plan.

Setting the Budget.

Key Performance Indicator.

Measurement and Analytics.

TPDM

Module 21 : Industry Expert Guest Lecture


Every Batch will have an opportunity to meet one of the Industry Expert during their Professional Digital Marke�ngTraining and get the insight of the industry, learning from their experience, discussing various case studies and muchmore. This Module will be more of an open end Interac�on and clarifying your queries.

Various Case Studies Based on Gues Lecture Experience.

An Open End Interaction.

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Start a Rewarding Profession with

Schedule or Visit for a Counselling Session Today with our Experts.

+91 9503 29 5927 | +91 9769 59 4478

[email protected]

www.tgconnectmediaservices.com.in

TG Connect Media ServicesBig Splash - Office No: 230Sector 17 - Vashi, Navi Mumbai400703

Training for Working Professionals, Entrepreurs, Studens & Job Seekers

Professional Digital Marketing Training1Training

21Comprehensive Modules

100%

1

Placement Support In House 1 Month Paid Internship Opportunity

Year Training Support Google/Bing/Facebook Cer�fica�on Support

TG Connect

PDM T P D al M eting T aining · We emerged out of the idea of providing unmatched, creative and...

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