Pdf of the Project - Core77 2013 Design Awards
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www.NOKERO.com Introducing the Nokero N200 A Brighter, Longer Lasting solar light bulb
Transcript of Pdf of the Project - Core77 2013 Design Awards
www.NOKERO.com
Introducing the Nokero N200
A Brighter, Longer Lasting solar light bulb
On June 10, 2010, we announced
the world’s first solar light bulb
On November 16, 2010, we announce
the next-generation Nokero:
Introducing the N200
www.nokero.com
Media contact: For more visit: Tom Boyd www.nokero.com US Toll Free (800) 991-1950 x1 US number (303) 991-9871 x1 Hong Kong (852) 3050 9119 x1 [email protected]
NOKERO INTRODUCES N200, A BRIGHTER,
LONGER LASTING SOLAR LIGHT BULB
- Interview opportunity: Nokero founder Steve Katsaros - High-res video, images available at www.nokero.com/mediadownloads - Test bulbs in use in Pakistan, Iraq, and Kenya Hong Kong/Denver, (Nov. 16, 2010) — Nokero International Ltd, manufacturer of the world's only solar light bulb, today launched a brand new product to join its ground-breaking N100 bulb. Dubbed the Nokero N200, the new light bulb is more than 60 percent brighter than the N100, lasts 6-plus hours on one-day's charge, and is affordable to billions of people worldwide who live without reliable access to electricity. “Nokero stands for No Kerosene, and the N200 will strengthen our effort to end the danger-ous and polluting practice of burning kerosene for light,” said Nokero founder and social entrepreneur Steve Katsaros, who designed the N100 in January and the N200 in August. More than one million people die each year in fuel-based lighting fires, and an additional 1.6 million are estimated to die from indoor air pollution. “In this day and age, there’s no reason that should happen,” Katsaros said. “We have the tech-nology and know-how to solve this problem.” The Nokero N200 is already being used in Pakistan, where flood victims say it makes their refugee camps safer at night (see www.nokero.com). The bulb is also being used in an orphanage in Kenya, where children can study by its bright light at night, and no longer have to fear burn injuries, or a sudden outbreak of fire as they sleep. The bulb will soon arrive in Iraq, where it will help people in the war-torn country avoid the high cost of running diesel generators for light at night.
Nokero International Ltd received worldwide attention with the release of the Nokero N100, the world’s first solar light bulb, on June 10, 2010. The company has already produced more than 50,000 of the very popu-lar N100s, and will continue to sell the light at a lower price point than the N200. (continued on next page)
N200 Components One polycrystalline solar cell Four (4) LEDs One(1) AA-sized, 1.2 V, 1000mAh,
replaceable, recyclable Ni-MH battery Frosted globe (can be branded with
organization’s logo) Stainless steel hanging material Chrome plated spring steel loop ma-
terial Safety hook for hanging Dimensions: 8.5cm long, 7.3cm wide,
17cm high Weight: 85g Daily operation time on low setting: 6
plus hours Daily operation time on hi (Turbo-
Task) setting: 2.5 hours Operating temperature: -20⁰C – 55⁰C
(continued from previous page) About the N200 The Nokero N200 brings an elegant new design to the company’s product line. It features much of the same solar/LED technology as the N100, but its single, adjustable solar panel can draw more power from the sun each day, providing more light at night.
Charge by day, use by night The Nokero N200 collects sunlight during the day to charge a battery (included), and can be turned on in darkness or at night for light. Auto-off feature The Nokero automatically turns off in bright light to save charge. Turbo-task mode The N200 features a multi-switch which can be set to hi (“Turbo-Task”), low, or off. On its low setting the bulb can last six or more hours on one day’s charge and is the same brightness as the N100. In “Turbo-Task” mode, the bulb is more than 60 percent brighter than the N100 and lasts 2.5 hours on one-day’s charge. The bulb can also be switched off at night or in darkness as needed. Pivot toward the sun for charging, pivot for light at night The N200 has a convenient “pivot” feature, allowing users to swivel the solar panel to-ward the sun to maximize charge capability. The bulb can be swiveled at night to point light in a needed direction and can be hung or laid on its side. Rainproof and impact resistant Like the N100, the N200 is rainproof and durable so it can withstand outdoor use in harsh conditions. The best value on the market The Nokero N200 represents the best lumens-per-dollar value for lights of its kind.
Direct media inquiries to: Tom Boyd US Toll Free (800) 991-1950 x1 US number (303) 991-9871 x1 Hong Kong (852) 3050 9119 x1 [email protected] Additional Story ideas for members of the media
-Nokero founder Steve Katsaros traveled to Pakistan to help deliver hundreds of bulbs to flood victims in Pakistan. -Nokero has donated bulbs to an orphanage in Kenya, an orphanage in Uganda, and a clinic in east Africa. -Project C.U.R.E. and Nokero have partnered for buy/give program that will use PC’s distribution network to help bring bulbs to those in need via the C.U.R.E. Kit for Kids initiative. -Nokero has partnered with Shoulder-to-Shoulder to help microfinance a young entrepreneurs initiative in Nepal and Bolivia.
For high-res video and images please visit www.nokero.com/mediadownloads
Username: media Password: 123media123
Direct dealer/distributor inquiries to: Evan Husney
US Toll Free (800) 991-1950 x2 US number (303) 991-9871 x2
Hong Kong (852) 3050 9119 x2
Kerosene use A quarter of humanity still obtains illumina‐tion via fuel‐based lighting, usually Kerosene or “Kero”.
Usage is expected to shrink only slightly by 2030 (from 1.6 billion in 2006 to 1.3 billion in 2030), and is on the rise in Sub‐Saharan Africa.
Fuel lighting is widespread in well over 100 countries.
Typical kerosene users burn their lamps for 1.5 hours a night
The Nokero N100 lasts about 2 hours a night on one day’s charge.
The Nokero N200 lasts 6‐plus hours a night on one day’s charge.
Economics: The average user spends 5% of their income on lighting fuel. Off‐grid lighting users spend $40 billion per year (about 20% of all global lighting expenditures) yet receive only 0.1% of total lighting services.
Nokero pays for itself within weeks or months when replacing a kerosene lamp. Recent market research has shown these users’ willingness to pay $6‐$15 for solar LED products.
Boys can study even on dark, rainy days at the Project Thrive orphanage in Kissii, Kenya. They are among thousands whose lives have already been touched by the magic of Nokero solar light.
Nokero and worldwide kerosene use
Typical kerosene lamps are dangerous, polluting, and provide inferior light.
Better l ight creates improved study conditions, leading to a better overall economy for the host nation. (One report stated that study time of students rose from 1.47 hours to 2.71 hours per day, with a positive effect on school performance, when using LED l ighting rather than fuel lamp l ighting).
Off‐grid businesses rank “improved l ighting” highest among a set of improve‐ments desired for their premises.
Those who buy a product take more care of it than those who are given a product.
Traditional solar home systems cost $300 or more and require installation.
Typical “hurricane” lanterns cost about $5US in most regions.
Battery‐powered LED flash‐l ights are available in some areas for about $5, but 87% of users had problems within 6 months.
Health: Inhalation of fumes from fuel lamps can be equivalent to smoking 40 cigarettes a day.
Exposure to single‐wick lamps exposes user to 10 times more particulate matter (PM) than ambient health guidelines.
More than 1 million people per year die in fires started by fuel‐lamps and lighting materials. Indoor air pollution is responsible for the death of 1.6 million people every year—that’s one death every 20 seconds.
Long‐term inhalation of hydrocarbons, including kerosene fumes, results in central nervous system damage, including loss of cognitive functions, gait disturbances, and loss of coordination.
Other health risks include burns, complications from fires or explosions, child poisoning because of inadvertent consumption, exposure to unburned fuel, and compromised ‘visual health’ because of sub‐standard luminance levels.
A homemade kerosene lamp provides inexpensive light, but it can also be dangerous and polluting (above). A typical kerosene injury (right).
Nokero and worldwide kerosene use (cont.)
Environment: 1.3 million barrels of oil per day consumed by fuel lighting. 190 million tons of carbon dioxide released into atmosphere. This is the equivalent of 30m cars.
Other fuels: Kerosene is not the only fuel used for light. More than 7% of households in Tanzania burn wood for light. 20% of homes in Ethiopia burn biofuels (non‐kerosene) for light.
Nokero performance: A typical kerosene lamp emits about 10 lumens of light, similar to Nokero. Nokero is made in a high‐quality factory, has its CE certification, and is built to last 5+years when properly cared for.
Nokero’s battery lasts 2‐3 years, and is replaceable for about $1 US. Nokero is bulb‐shaped, so it’s easy to identify what it is and how it works.
Kerosene facts and information are sourced from:
Emedicine.com; Hydrocarbon inhalation injury; http://emedicine.medscape.com/article/1005903‐overview.
The Lumina Project: http://light.lbl.gov/light.html
Nokero and worldwide kerosene use (cont.)
Nokero users in Pakistan say they haven’t bought candles since the arrival of their bulbs, saving money and providing a safer form of light.
What are the Nokero N100 and N200 The world’s only bulb‐shaped solar lights (IP). Nokero stands for No Kerosene, and the bulbs are meant to replace kerosene lanterns still used by a quarter of the world’s population.
Nokero lights are a complete solar collection, storage, and light output system in one portable bulb.
Their unique design makes them instantly recognizable as lights anywhere in the world.
Their use requires no training or installation. They are rainproof and durable. Their batteries will last 2‐3 years, then can be replaced for ≈ $1US.
The bulbs can last 5+ years if well cared for. They can be carried on the person or hung outside to charge during the daytime.
Nokero history and company information: Founded by Steve Katsaros on June 10, 2010. Sold more than 40,000 bulbs to 50+ nations. Experienced less‐than 1% failure rate. Is expanding product line to develop lasting, sustainable business.
Present projects: Field tested in more than 10 countries with positive results.
Donated bulbs, for humanitarian use, have arrived or on way to: Pakistan, Uganda, Haiti, Togo, Rwanda, Kenya, Nigeria, Liberia, India, Philippines, Nicaragua, Chile/Argentina, South Africa, Indonesia, Mexico, Greece, Native American reservations, and elsewhere.
Nokero has partnered with Project C.U.R.E. to launch buy/give initiative. Nokero has partnered with Shoulder‐to‐Shoulder to help microfinance a young entrepreneurs initiative in Nepal and Bolivia.
More about nokero solar light bulbs
Nokero N100 package contents (above) and Nokero N200 and contents (below)
Nokero’s Denver, CO, USA office generates new advances solar LED design and technology, and also develops business, marketing, and public relations strategies for the company as a whole. The Hong Kong office compliments these efforts with its decades’‐long experience in the consumer products trade, to help bring Nokero products to market in the most efficient and reliable possible manner. The company is creating a sustainable, long‐lasting network that can serve communities over the long term with products that empower the people who use them.
About Nokero
Denver, Colorado
Mr. Stephen Katsaros ‐ Founder Nokero inventor Stephen Katsaros' career is centered around innovation, ranging from product development to intellectual property. These activities have en‐abled Stephen to license various inventions to multiple companies. Stephen prac‐ticed patent law for 10 years. He has a Bachelors of Science Mechanical Engineering (BSME) from Purdue University and was a non‐degree seeking student at the Bard
Mr. Tom Boyd Tom Boyd is Nokero’s media guru. He came to Nokero after a career in journalism and online news development. He covered the 2006 and 2010 Olympic Winter Games, and wrote outdoor and travel for regional and national publications including the Denver Post, the Rocky Mountain News, 5280 Magazine, Ski, Skiing, and Paddler Magazines among others. He has traveled extensively and written from locations around the world, and is inspired by the idea of bringing light to people who need it
Mr. Evan Husney Evan Husney is the Company’s General Counsel and is also responsible for business development, large orders and the Nokero Dealer Network. Evan has worked in the legal field, both in large firms and as in‐house counsel to growing businesses for 14 years. He earned his J.D./M.B.A. from the University of Colorado at Boulder and a Bachelor of Science degree from Emory University.
About our staff
Hong Kong
Nokero’s Hong Kong office helps the company capitalize on the city’s global reach, geographic location, and expertise in manufacturing and shipping. Nokero has partnered with Jimmy and Terry Wan, KC Li, and Henry Hsu of XammaX Int. XammaX and Nokero’s best‐practice product development, quality assurance and procurement allow us to deliver the world's only solar powered light bulb at a quality and price point that can not be met by traditional manufacturers/distributors.
