PBS Education PBS TeacherLine Stations Meeting Update 22 October 2007 PBS TeacherLine Stations...

PBS EducationPBS Education

PBS TeacherLine

Stations Meeting Update

22 October 2007

PBS TeacherLine

Stations Meeting Update

22 October 2007

What is Education @ PBS?

• It’s the core of our Mission– “educate with everything we do”

• It Underpins the Public Trust

• Outreach into Schools & Local Communities

• High Quality Broadcast Video

• Interactive Digital Media

PBS Education FY08 PBS Teachers

I’m a PBS Teacher!TeacherLine a premiere TPD provider

System-wide Content Sharing Increased Advocacy & Public Awareness

National Partnerships Early Childhood Education Initiative

Ready to Learn TV & OutreachEarly Childhood Curriculum & Labs

Research on Technology & MediaStudent Achievement & Teacher QualityWhat do Teachers need?

PBS Teachers I’m a PBS Teacher!TeacherLine a premiere TPD provider





Educators Core Value to PBS• Educators are a strong audience for PBS

49% watch at least once a week 8% are members of local stations (Adult average only 2%) PBS.org visitors are twice as likely to be educators as other

national media sites 30% of adult visitors to PBS.org are educators

• Educators are a loyal audience for PBS PBS.org is among top 3 web sites for educators PBS is a top choice for classroom video

NOVA most used in US HS Arthur, BTL, Reading Rainbow in top 10 ES

• Educators are a well-sized target audience for PBS >6.5M Total Teachers, Administrators and EC Educators >1MM registered unitedstreaming users >180K monthly PBS Teacher site visitors >50K PBS Teacher e-newsletter subscribers >2.3K respondents to a 3-day zoomerang (online) survey

• Educators are a strong audience for PBS 49% watch at least once a week 8% are members of local stations (Adult average only 2%) PBS.org visitors are twice as likely to be educators as other

national media sites 30% of adult visitors to PBS.org are educators

• Educators are a loyal audience for PBS PBS.org is among top 3 web sites for educators PBS is a top choice for classroom video

NOVA most used in US HS Arthur, BTL, Reading Rainbow in top 10 ES

• Educators are a well-sized target audience for PBS >6.5M Total Teachers, Administrators and EC Educators >1MM registered unitedstreaming users >180K monthly PBS Teacher site visitors >50K PBS Teacher e-newsletter subscribers >2.3K respondents to a 3-day zoomerang (online) survey

Teachers – They do it all!

PBS Teachers www.pbs.org/teachers

Digital Media Resources & Professional Development for America’s Educators PreK-12

http://www.pbs.org/teachers

http://www.pbs.org/teachers

PBS Teachers Tools & Blogs• Tools Designed to facilitate Local Sites

– Teachers Search – Building a Usable Repository– Copyright & Fair Use Guidelines (text-based)– MARC Records Library Media

• Blogs facilitate discussion among educators sharing of best practices from local communities:– learning.now – Media Infusion

• The “PBS in Education” section highlights – partnerships between PBS and local stations – national events sponsored by stations.

Professional Development & Media Products

The PBS Teachers Web site represents the integration of all three of PBS’ educational services.

http://teacherline.pbs.org/teacherline/

PBS TeacherLine More than $1.3M revenue to Stations generated by

sales of local & national courses

More than 10,000 Educators completed courses

34 Teachers’ Domain Science Courses added

Two Major Awards:

2007 CODiE for the Best Online Instruction Solution - Software & Information Industry Association (SIIA)

2007 21st Century Best Practice Distance Learning Award United States Distance Learning Association (USDLA)

24 Grants from TeacherLineASSET-Eight/KAET (Arizona)• Growing Arizona TeacherLeaders: A

Collegial Support Model for Arizona’s New Online Learners

RMPBS (Colorado)• TeacherLine Masters DegreeWRLN (Florida)• PBS Innovation Science and Mathematics

Education Program IPTV (Iowa)• TeacherLine Expansion in IowaWSIU (Illinois) • PBS TeacherLineWFYI, on behalf of Indiana Public Broadcasting

Stations (Indiana)• PBS TeacherLine in IndianaLPB (Louisiana)• Rebuilding LPB-PBS TeacherLineMPT (Maryland)• Think: Online LearningWGBY (Massachusetts)• New England Outreach Project MPB (Mississippi)• PBS TeacherLine Local Innovation Fund

ProjectNHPTV (New Hampshire)• Building Enrollment in NH, 2007-08KNME (New Mexico)• TeacherLine Rural Initiative

Vegas PBS (Nevada)• Vegas PBS / Clark County School District Marketing PlanKNPB (Nevada)• The Sierra CollaborativeWNED (New York)• PBS TeacherLine New York Strategic PartnershipsUNC (North Carolina)• TeacherLine AmbassadorPrairie Public Broadcasting (North Dakota)• PBS TeacherLine for Early Childhood and Title 1

EducatorsWVIZ/PBS Ideastream (Ohio)• Pre-K TeacherLine Expansion Adding Content for

Parental ReinforcementWQLN (Penn)• TeacherLine Marketing CampaignSCETV (South Carolina)• Meeting the Needs of Early Childhood teachers in the SC

Child Development Education PilotNPT (Tennessee)• Early Learning InitiativeKLRU (Texas)• Creating a Marketing and Dissemination Model for TexasWHRO (Virginia)• Taking Virginia’s PBS TeacherLine Sales to the Next

LevelMHz Networks (Virginia)• SHARING SUCCESS

Stations Use The PBS Teachers Site

(PBS Member Service Survey)• “PBS Teachers resources and RTL makes us unique” • “PBS Teachers is a winner with schoolteachers, reading

specialists, early childhood professionals and college students”

• “Very useful in our outreach”• “The community we serve welcomes this service• “We receive a lot of positive feedback from teachers in our

viewing area”• “Wonderful…we need more”• “We receive many comments from teachers who appreciate

the resource”• “We use PBS Teachers extensively in workshops”• “Thank you for a service that will prove to more and more

important in the coming years”

SOPTV Educators: A Local/National Example

Define “I am a PBS Teacher”• “I am aware of the importance of Public Broadcasting and it’s

role in the educational process. “• “This means I include PBS programming in my curriculum. I am

also a PBS advocate to other teachers.”• “It means that the teacher is a geek (this is a good thing) and

loves all things educational, especially NPR and PBS, and that he or she wants to be a part of sharing public broadcasting with students and other educators and perhaps have a hand in shaping public broadcasting.”

• “I support public education and use resources from PBS.”• “Public television and its associates, i.e. radio, support quality

programming that continues to grow through the classroom.”• “I am part of a larger entity with a reputation for quality

integration of technology & education.”• “I am a PBS Teacher means I share the mission and values of

PBS in educating and connecting my students to the world around them.”

Explicitly Educational TV

C:\Documents and Settings\rmlippincott\Desktop\Video Clips from PBS K\SuperWhy is Chap2.VOB

http://pbskids.org/

Research Summary: High Scope Perry Preschool

Year began 1962Location Ypsilanti, MISample size 123Design RCT

Ages Ages 3-4

Program schedule

Half-day, school year

Barnett, W. S., & Masse, L. N. (2007). Early childhood program design and economic returns: Comparative benefit-cost analysis of the Abecedarian program and policy implications, Economics of Education Review, 26, 113-125; Temple, J. A., & Reynolds, A. J. (2007). Benefits and costs of investments in preschool education: Evidence from the Child-Parent Centers and related programs. Economics of Education Review, 26(1), 126-144; Schweinhart, L. J., Montie, J., Xiang, Z., Barnett, W. S., Belfield, C. R., & Nores, M. (2005). Lifetime effects: The High/Scope Perry Preschool study through age 40 (Monographs of the High/Scope Educational Research Foundation, 14). Ypsilanti, MI: High/Scope Educational Research Foundation.

High/Scope Perry Preschool: Educational Effects

45%

15%

34%

66%

49%

15%

0% 10% 20% 30% 40% 50% 60% 70%

Graduated from highschool on time

Age 14 achievementat 10th %ile +

Special Education(Cog.)

Program groupNo-program group

Berrueta-Clement, J.R., Schweinhart, L.J., Barnett, W.S., Epstein, A.S., & Weikart, D.P. (1984). Changed lives: The effects of the Perry Preschool Program on youths through age 19. Ypsilanti, MI: High/Scope Press.

High/Scope Perry Preschool: Economic Effects at Age 27

20%

13%

7%

41%

36%

29%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Never on welfareas adult

Own home

Earn $2,000 +monthly

Program group

No-program group

Barnett, W.S. (1996). Lives in the balance: Benefit-cost analysis of the Perry Preschool Program through age 27. Monographs of the High/Scope Educational Research Foundation. Ypsilanti, MI: High/Scope Press.

High/Scope Perry Preschool: Arrests per person by age 27

1.5

0.7

2.5

1.2

0.6

0.5 2.3 arrests

4.6 arrests

0.0 1.0 2.0 3.0 4.0 5.0 6.0

No program

Program

Felony Misdemeanor Juvenile

Barnett, W.S. (1996). Lives in the balance: Benefit-cost analysis of the Perry Preschool Program through age 27. Monographs of the High/Scope Educational Research Foundation. Ypsilanti, MI: High/Scope Press.

Promising Research Results - Sesame Street

• A USDOE/CPB study showed that among very young children, viewing Sesame Street associated positively with subsequent letter-word skills, number skills, receptive vocabulary, and school readiness.

• Individual differences in these skills were fairly stable through the preschool years, suggesting that early effects of viewing can be lasting.

• As part of a longitudinal study, researchers followed up with those same students in high school. They found that children who often watched Sesame Street in preschool, compared to infrequent viewers:– had better grades in English, math, and science in high school, – perceived themselves as more competent in these subjects– valued achievement more than non-viewers

Promising Research Results – Between The Lions• University of Pennsylvania Study of

American Indian preschool age children in New Mexico found:– children at risk for reading failure decreased from

39 percent to 12 percent– The number of children scoring above average in

key literacy measures:• letter knowledge• picture naming • oral language/vocabulary • phonemic awareness• blending sounds to make words

…increased from 23 percent to 64 percent.

PBS/CPB/USDOE Research: “HandHeld Elmo”

Literacy Tip & Letter Clip

Weekly Clip & Library

Digital Distribution Deals• May 2005

– Library Video’s SAFARI Montage service.• April 2006

– Discovery’s United Streaming & Power Media Plus service.• Summer 2007

– NBC News (iCue) • (limited initially to The War.)

– School Specialty - In negotiation for new digital delivery service launching this Fall (already been sold in NJ and CA).

• Pending – – New Dimensions - Under consideration. (WNET has already

licensed content to them (Nature) and WGBH is in negotiations.) – Films Media Group – Initial discussion scheduled for July under

new ownership (Facts on File) – Higher Ed – Entering agreements with:

• NC Live (A Higher Ed/Library Consortia)• OhioLink Consortia in Ohio.

PBS EDCAR: Educational Digital Content Asset Repository

More than high quality educational TV, teachers need a full range of “purpose-built” digital media objects – 2 or 3 minute video segments, audio clips, interactives, simulations, images and links – with full educational rights cleared for use by teachers and students.

These media need to be delivered in an integratedservices platform to deliver on the educational promise of the Web 2.0

Learning Objects DB

Application Services Layer

Navigation & Branding Layer

EDCAR - Educational Digital Content Asset Repository System Architecture

Interoperability – Objects may be shared by services under differing UIExtensibility – Open Source & open API services allow multiple developersConsistency – Metatagging of objects shares a taxonomic & data structure

Video

ImagesAudio

Text

LinksInteractives

PBSStations

SearchSearch SaveSave ShareShare

Curricular Grid – Scope & Sequence

Literacy PK-3

STEM 6-9

GED

Teacher Professional Development

PBS Education PBS TeacherLine Stations Meeting Update 22 October 2007 PBS TeacherLine Stations...

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