PBS TeacherLine Station ModelsWHRO

Virginia’s PBS TeacherLineWHRO Overview

Community Licensee

Owned by 17 Public

School Systems

Education Staff Size

13 Full-Time

1 Part-Time

Dozens of Contract

Other Internal Support

Education Services

Instructional Television

Ready to Learn

Internet Service Provider

Teacher Training

Student Instruction

Networking

Group Purchases

Virginia’s PBS TeacherLineWHRO Overview (cont’d)

Financial Support State ITV Contract

Membership Dues

Fees for Services

Grants

Underwriting

Virginia’s PBS TeacherLineDissemination Overview

Partners Virginia Public Broadcasting

Stations WCVE, Richmond

MHz Networks, Falls Church

WVPT, Harrisonburg

WBRA, Roanoke

University of Virginia

James Madison University

Funding Sources Regional NCLB EdTech

Consortia

School District Support

Individual Teacher Support

Grants

Underwriting

Staff FTE – 1.5

Annual Operational Costs - $339,000.00

Virginia’s PBS TeacherLineReasons for Success

WHRO Ownership Structure/Extension of

Technology-based Education Products/Services

Basic Marketing- Building the Brand

High Quality Product – Meets Virginia’s HOUSSE and

SREB-expanded NSDC Standards and Aligned to

Virginia SOL

Bundle Products to Meet Market Needs – Summer

Mathematics Academy, I-CAN

Virginia’s PBS TeacherLineChallenges

Partner Sales Ability

Large School Division Competition

Eventual Loss of Major Grant Funding

New Competitors