JAY CARVIN

Paying Attention?

TUMI

•I hadn’t realized previously that this store sold anything other than luggage.

•I was surprised that there was not more than 2 employees working.

•Opportunity: Display other accessories and products besides luggage in the window.

LOUIS VUITTON

The eccentric display draws people into the store.

I was surprised at so many people on staff… more staff than customers.

There was no music playing in the store which made the interactions seem stiff. Playing light music would lighten the mood for the sales.

BROOKSTONE

Very open and welcoming.

Promotional signage got my attention.

There were not enough employees working to assist all of the customers with questions. Perhaps hiring a few more would quicken the customer transactions.

KRISTY

What got my attention was that the only people working were two middle aged men.

No music playing in the store.

Zero customers.

Since women are typically comfortable around other women when purchasing cosmetics, it may be beneficial to have a more suiting staff…

POLITIX

Great fashion forward clothing.

The staff was very helpful.

However, the signage was very poorly made… Looking like it was made at home. It made the store seem “warehouse cheap.”

Better signage would make customers feel more comfortable paying the premium prices that are marked on the tags.

Samsung Galaxy

Was setup in the middle of the mall.

The LED flatscreens drew attention.

There were more sales staff than customers but it seemed fitting.

Great concept. They changed the phone sales cart that used to be there into an interactive station.

Teavana

Great idea of using the complimentary tea to draw customers in.

Sales staff was ready to strike as soon as we took the bait.

Wouldn’t have known the place was there unless I was walking right by.

Better signage would help bring awareness to its location.

The staff could be trained to be a little less aggressive and be more informative.