PAYING ATTENTIONJACK RUBIN

This is a store at Los Angeles airport. It serves people in transit and is deemed to be a store necessarily of convenience, but of necessity.

PAYING ATTENTIONJACK RUBIN

The store is functional with few clerks other than a cashier

PAYING ATTENTIONJACK RUBIN

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

PAYING ATTENTIONJACK RUBIN

Brookstone’s at the airport is more a specialty store where customers go to shop for more sophisticated items.Its displays are more specialized and more attractive

PAYING ATTENTIONJACK RUBIN

Brookstone’s also has a clerk on the floor to help customers who have questions or need more assitance

PAYING ATTENTIONJACK RUBIN

Moving to a ladies’ boutique store in Beverly Hills, the store is not as crowded, due to the economy but the layout of the store is attractive with its merchandise

PAYING ATTENTIONJACK RUBIN

PAYING ATTENTIONJACK RUBIN

Bloomingdale’s is a large department store in Los Angeles and its layout is much different from the boutioque’s

One can see the discount signs on the racks of clothes readily displayed.

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

. Bloomingdale’s displays were attractively laid out, making it a nice experience to shop there

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

The next store was a Sony store that is in the same shopping Center as a Apple store.

One can see the store has a very attractive layout where display tables are evident so customers can manipulate the merchandise. Clerks/helplers

The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.

The merchandise is laid out in a pragmatic manner with few signs identifying

any specials.

The next store was a Sony store that is in the same shopping Center as a Apple store.

The presence of the Apple store clerks/salespeople, in the blue shirts, make for an almost festive atmosphere that makes shopping in the store a much more pleasurable experience

The Apple store in the same shopping center had a different look.

There were many more customers and the store had a much more animated look because of the number of buyers

The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.

The presence of the Apple store clerks/salespeople, in the blue shirts, make for an almost festive atmosphere that makes shopping in the store a much more pleasurable experience

The store has an interesting layout where the tables that have the devices on sale. These and be manipulated easily by the customers. Clerks/helper are seen wearing green shirts so they can identified easily.

In summary, many things can be learned about the experience of shopping at a store by careful observation to the details of the store’s layout and its sales force